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moz.com website review

Visit site (opens in a new tab)Reviewed 27 October 202635 issues · 103 checks

This review found 35 issues worth fixing on moz.com, 13 of them high impact, across 103 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.0 s2.1 sMay 9Oct 242.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.4 s
May 16, 20263.5 s
May 23, 20263.6 s
May 30, 20263.7 s
Jun 6, 20263.8 s
Jun 13, 20263.7 s
Jun 20, 20263.6 s
Jun 27, 20263.6 s
Jul 4, 20263.5 s
Jul 11, 20263.4 s
Jul 18, 20263.1 s
Jul 25, 20262.9 s
Aug 1, 20262.7 s
Aug 8, 20262.6 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.5 s
Sep 19, 20262.5 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.4 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
613 ms454 msMay 9Oct 24547 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026487 ms
May 16, 2026483 ms
May 23, 2026480 ms
May 30, 2026482 ms
Jun 6, 2026477 ms
Jun 13, 2026472 ms
Jun 20, 2026477 ms
Jun 27, 2026480 ms
Jul 4, 2026484 ms
Jul 11, 2026491 ms
Jul 18, 2026494 ms
Jul 25, 2026509 ms
Aug 1, 2026524 ms
Aug 8, 2026552 ms
Aug 15, 2026587 ms
Aug 22, 2026595 ms
Aug 29, 2026595 ms
Sep 5, 2026577 ms
Sep 12, 2026558 ms
Sep 19, 2026551 ms
Sep 26, 2026545 ms
Oct 3, 2026543 ms
Oct 10, 2026547 ms
Oct 17, 2026545 ms
Oct 24, 2026547 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of moz.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. moz.com at 0.4 s0.4 s
  2. moz.com at 0.8 s0.8 s
  3. moz.com at 1.1 s1.1 s
  4. moz.com at 1.5 s1.5 s
  5. moz.com at 1.9 s1.9 s
  6. moz.com at 2.3 s2.3 s
  7. moz.com at 2.6 s2.6 s
  8. moz.com at 3.0 s3.0 s

moz.com does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix58
  • Render-blocking requests

    2.5 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Reduce unused CSS

    1.7 s · 269 KiB

    About 269 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.7 s faster on a phone.

  • Reduce unused JavaScript

    1.4 s · 231 KiB

    About 231 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    350 ms · 104 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (104 KiB).

  • Improve image delivery

    349 KiB

    6 images could be 349 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 1,749 HTML elements

    The page has 1,749 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 42 KiB

    Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 third-party services on the page

    5 third-party services load with your homepage (ziffstatic.com, Cloudflare and wordlift.io and others), adding 274 KiB and 117 ms of main-thread time.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 111 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 417 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 10.4 s

    10.4 s

    Your largest element takes 10.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Show up in search. Show up in AI. Own the results. From key…”.

  • First Contentful Paint: 4.7 s

    4.7 s

    The first text or image appears after 4.7 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 10.6 s

    10.6 s

    The page becomes fully interactive after 10.6 s. Good is under 3.8 s.

  • Speed Index: 6.3 s

    6.3 s

    Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 274 ms

    274 ms

    Real visitors wait 274 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 487 ms to 547 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 571 ms

    571 ms

    Real visitors wait 571 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 33% faster for real visitors

    -33%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.4 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.089

    0.089

    The layout barely moves while loading (CLS 0.089, good is under 0.1).

  • Total Blocking Time: 1 ms

    1 ms

    Scripts block the page for only 1 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix68
  • Page weight: 2.3 MB in 80 requests

    2.3 MB

    Your homepage downloads 2.3 MB in 80 requests on a phone: images 1.3 MB (37), scripts 461 KiB (10) and stylesheets 309 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 8 images far larger than shown

    442 KiB

    8 images are downloaded at several times the size a phone draws them, for example Eric-Siu-MozCon-2026-NYC-Inset-Image-Speaker-Only.png at 1,300 px wide, shown at 217 px. Resized copies would save about 442 KiB.

  • 6 images below the first screen load straight away

    6 images further down the page (360 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.7 g of CO₂ per visit

    0.66 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.66 g of CO₂e: 79.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

8 to fixGoogle 7989
  • Unlabelled dropdowns

    1 dropdown has no label.

  • Orphan list items

    Some list items are not inside a list.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Positive tabindex

    2 elements have a tabindex above 0, which scrambles the keyboard order.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h1 → h4, h3 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 49 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9291
  • Meta description is long (187 characters)

    Your meta description is 187 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 10 links with vague text

    10 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 167 internal links, 14 external

    The homepage links to 167 pages on moz.com and 14 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Show up in search. Show up in AI. Own the results.”.

  • Title: 40 characters

    Your title is a healthy 40 characters: “Moz - SEO Software for Smarter Marketing”.

  • Canonical URL set

    The canonical URL is https://moz.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://moz.com/sitemaps-1-sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,624 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix88
  • 1 linked page hidden from search

    /moz-data is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    /competitive-research has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 66 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 7 small tap targets

    7 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'session')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 30 days; one year is the recommended minimum.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (moz.com).

  • Valid certificate (43 days left)

    The certificate from Google Trust Services · WE1 verifies for moz.com and is valid for another 43 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://moz.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 51 links work

    All 51 links checked from your homepage (40 internal, 11 external) answered without errors.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

  • DNSSEC is off

    moz.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 28 years old

    28 years

    moz.com was registered in Apr 1998 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only amazonaws.com, letsencrypt.org, pki.goog and comodoca.com to issue certificates for moz.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Apr 2029

    moz.com is registered until Apr 2029.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,412 words of copy

    The homepage carries about 1,412 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Start my free trial”.

  • 28 calls to action

    The homepage has 28 calls to action, for example “Learn more”, “Learn More” and “Start my free trial”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 8 testimonial or review blocks, 6 customer or partner logos, 2 trust badges and “Trusted by 500,000+ brands”.

  • Analytics in place

    Analytics detected: Cloudflare Web Analytics.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:2886781.spf01.hubspotemail.net include:mail.zendesk.com include:amazonses.com in…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Tailwind CSS
Hosting
Cloudflare

Company

Founded
2004
Headquarters
Seattle

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on moz.com, including 15 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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