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mppd.org website review
Visit site (opens in a new tab)Reviewed 25 October 202624 issues · 80 checks
This review found 24 issues worth fixing on mppd.org, 7 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.5 s |
| May 9, 2026 | 2.3 s |
| May 16, 2026 | 2.3 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 87 ms |
| May 9, 2026 | 87 ms |
| May 16, 2026 | 87 ms |
| May 23, 2026 | 86 ms |
| May 30, 2026 | 85 ms |
| Jun 6, 2026 | 85 ms |
| Jun 13, 2026 | 86 ms |
| Jun 20, 2026 | 86 ms |
| Jun 27, 2026 | 86 ms |
| Jul 4, 2026 | 86 ms |
| Jul 11, 2026 | 83 ms |
| Jul 18, 2026 | 83 ms |
| Jul 25, 2026 | 83 ms |
| Aug 1, 2026 | 85 ms |
| Aug 8, 2026 | 85 ms |
| Aug 15, 2026 | 85 ms |
| Aug 22, 2026 | 82 ms |
| Aug 29, 2026 | 82 ms |
| Sep 5, 2026 | 80 ms |
| Sep 12, 2026 | 85 ms |
| Sep 19, 2026 | 85 ms |
| Sep 26, 2026 | 81 ms |
| Oct 3, 2026 | 83 ms |
| Oct 10, 2026 | 83 ms |
| Oct 17, 2026 | 83 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
5.5 s · 621 KiBAbout 621 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.5 s faster on a phone.
Mobile performance score: 55
55/100Your mobile performance score is 55 (desktop: 54). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and Accessibe Accessibility Overlay and others), adding 1.4 MB and 527 ms of main-thread time.
Reduce unused CSS
600 ms · 64 KiBAbout 64 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Google CDN adds 270 ms
270 msGoogle CDN costs a phone 270 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 72 KiB4 images could be 72 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
150 ms2 files are served with short cache lifetimes, so returning visitors download them again.
Render-blocking requests
150 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 117 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.3 s
A phone's processor spends 1.3 s on main-thread work while loading, 785 ms of it running JavaScript. That is comfortably low.
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 9.5 s
9.5 sThe first text or image appears after 9.5 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 17.6 s
17.6 sYour largest element takes 17.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Ladies Night Out: Harvest & Holiday”.
Time to Interactive: 17.6 s
17.6 sThe page becomes fully interactive after 17.6 s. Good is under 3.8 s.
Speed Index: 9.5 s
9.5 sVisually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 87 ms to 83 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 83 ms
83 msReal visitors wait 83 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 667 ms
667 msReal visitors wait 667 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 13% faster for real visitors
-13%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 114 ms
114 msScripts block the page for only 114 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.0 MB in 63 requests
3.0 MBYour homepage downloads 3.0 MB in 63 requests on a phone: scripts 1.2 MB (14), images 958 KiB (23) and other files 459 KiB (11). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Hill-Street_event-header-573x275.avif is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.8 g of CO₂ per visit
0.84 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.84 g of CO₂e: 100.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 13 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
105 internal links, 17 external
The homepage links to 105 pages on mppd.org and 17 external pages.
6 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “The park district's mission is to provide exceptional parks and recreation experiences that enrich the quality of life …”.
Title: 33 characters
Your title is a healthy 33 characters: “Home - Mt. Prospect Park District”.
Canonical URL set
The canonical URL is https://www.mppd.org/.
Structured data in place
Structured data found: BreadcrumbList, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mppd.org/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.mppd.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (769 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
https://www.mppd.org/park-district-info and https://www.mppd.org/park-district-info/about-us all use the title “About Us - Mt. Prospect Park District”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages share a meta description
https://www.mppd.org/park-district-info and https://www.mppd.org/park-district-info/about-us use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.mppd.org/park-district-info, whose canonical is https://www.mppd.org/park-district-info/about-us. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 86 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.
2 checks passed
Tap targets are thumb-sized
35 of 40 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 385 words of copy
The homepage carries about 385 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Register Now” and “CONTACT US”.
6 calls to action
The homepage has 6 calls to action, for example “Register Now”, “Rental Request Form” and “Contact Us”.
4 short forms
4 short forms (5 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mppd.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 24 issues on mppd.org, including 9 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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