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mrfencetools.com website review
Visit site (opens in a new tab)Reviewed 9 November 202623 issues · 78 checks
This review found 23 issues worth fixing on mrfencetools.com, 5 of them high impact, across 78 checks. The most urgent: main-thread work: 7.0 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #7,590 of 108,857 reviewed websitesbeats 90%
- #4,453 of 61,765 online storesbeats 89%
- #4,327 of 56,365 Shopify storesbeats 89%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 767 ms |
| May 30, 2026 | 764 ms |
| Jun 6, 2026 | 768 ms |
| Jun 13, 2026 | 787 ms |
| Jun 20, 2026 | 825 ms |
| Jun 27, 2026 | 818 ms |
| Jul 4, 2026 | 832 ms |
| Jul 25, 2026 | 711 ms |
| Aug 1, 2026 | 620 ms |
| Aug 8, 2026 | 672 ms |
| Aug 15, 2026 | 663 ms |
| Aug 22, 2026 | 680 ms |
| Aug 29, 2026 | 688 ms |
| Sep 5, 2026 | 679 ms |
| Sep 12, 2026 | 724 ms |
| Sep 19, 2026 | 728 ms |
| Sep 26, 2026 | 721 ms |
| Oct 3, 2026 | 738 ms |
| Oct 10, 2026 | 718 ms |
| Oct 17, 2026 | 678 ms |
| Oct 24, 2026 | 718 ms |
| Oct 31, 2026 | 704 ms |
| Nov 7, 2026 | 746 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 62 ms |
| May 30, 2026 | 62 ms |
| Jun 6, 2026 | 63 ms |
| Jun 13, 2026 | 66 ms |
| Jun 20, 2026 | 66 ms |
| Jun 27, 2026 | 65 ms |
| Jul 4, 2026 | 66 ms |
| Aug 8, 2026 | 62 ms |
| Aug 15, 2026 | 62 ms |
| Aug 22, 2026 | 63 ms |
| Aug 29, 2026 | 67 ms |
| Sep 5, 2026 | 68 ms |
| Sep 12, 2026 | 69 ms |
| Sep 19, 2026 | 68 ms |
| Sep 26, 2026 | 63 ms |
| Oct 3, 2026 | 63 ms |
| Oct 10, 2026 | 63 ms |
| Oct 17, 2026 | 64 ms |
| Oct 24, 2026 | 71 ms |
| Oct 31, 2026 | 78 ms |
| Nov 7, 2026 | 79 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.1 s
3.1 s
4.2 s
5.2 s
6.3 s
7.3 s
8.4 s
Speed
Main-thread work: 7.0 s
A phone's processor spends 7.0 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
6 third-party services on the page
6 third-party services load with your homepage (Shopify, Klaviyo and smile.io and others), adding 1.1 MB and 1.1 s of main-thread time.
Improve image delivery
1.1 MB22 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 70
70/100Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.
Shopify adds 697 ms
697 msShopify costs a phone 697 ms of main-thread work and 684 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 313 ms
313 msKlaviyo costs a phone 313 ms of main-thread work and 178 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
300 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 235 ms. During a long task the page ignores taps.
Reduce unused JavaScript
233 KiBAbout 233 KiB of JavaScript is downloaded but never used on this page.
Reduce unused CSS
38 KiBAbout 38 KiB of CSS is downloaded but never applied on this page.
Use efficient cache lifetimes
29 KiB7 files are served with short cache lifetimes, so returning visitors download them again (29 KiB).
Legacy JavaScript
25 KiBPolyfills for old browsers add 25 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 15.8 s
15.8 sThe page becomes fully interactive after 15.8 s. Good is under 3.8 s.
Total Blocking Time: 853 ms
853 msScripts block taps and scrolling for 853 ms in total while the page loads. Good is under 200 ms.
Speed Index: 6.2 s
6.2 sVisually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 27% slower for real visitors
+27%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 62 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 86 ms
86 msReal visitors wait 86 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 652 ms
652 msReal visitors wait 652 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 2.3 s
2.3 sYour largest element renders in 2.3 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Professional Fence Tools - Made in the USA”.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.7 MB in 379 requests
3.7 MBYour homepage downloads 3.7 MB in 379 requests on a phone: images 1.5 MB (32), scripts 1.0 MB (184) and other files 795 KiB (115). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
130 KiB1 image is downloaded at several times the size a phone draws it, for example mft-straightaway-action.jpg at 1,400 px wide, shown at 257 px. Resized copies would save about 130 KiB.
4 images below the first screen load straight away
4 images further down the page (138 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.1 g of CO₂ per visit
1.06 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.06 g of CO₂e: 127.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 31 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (15 characters)
Your title is only 15 characters: “Mr. Fence Tools”. Between 30 and 65 characters leaves room to say what you do and for whom.
2 H1 headlines
There are 2 <h1> headlines (“” and “Mr Fence Tools™”). One clear main headline is easier for people and search engines.
Meta description is long (180 characters)
Your meta description is 180 characters; Google truncates after about 160, so the end of your pitch is cut.
94 internal links, 13 external
The homepage links to 94 pages on mrfencetools.com and 13 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://mrfencetools.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mrfencetools.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://mrfencetools.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (634 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://mrfencetools.com/collections/aluminum-fence-tools has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.
6 checks passed
Linked pages load
1 page of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
43 of 52 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 375 words of copy
The homepage carries about 375 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop USA” and “Shop Canada”.
11 calls to action
The homepage has 11 calls to action, for example “Contact”, “Talk to a fence pro(812) 638-6657” and “Shop USA”.
6 short forms
6 short forms (1 field at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 3 phone links and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
27 other companies contacted
Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mrfencetools.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 4 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Inbox · Mbcbundlesapp · smile.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 23 issues on mrfencetools.com, including 12 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.