mrgoodfilter.com website review

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

7 files are served with short cache lifetimes, so returning visitors download them again (86 KiB).

About 71 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

The page has 1,652 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

5 third-party services load with your homepage (one.store, Shopify and Cloudflare CDN and others), adding 204 KiB and 79 ms of main-thread time.

2 long tasks block the main thread while loading, the longest for 70 ms. During a long task the page ignores taps.

4 images could be 43 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 9.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 9.1 s. Good is under 3.8 s.

Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

5 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.43 g of CO₂e: 51.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

5 tap targets are too small or too close together to hit reliably with a finger.

<dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements: 2 elements on the page fail this check, rated serious by axe-core.

8 images have no alt text, which hurts accessibility and image search.

10 visible links have no text or label, so screen readers cannot say where they go.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

Your title is 67 characters, so Google will cut it off around 60: “Expereince The Best Water Filters On The Market. – mrGoodFilter.com”.

The homepage links to 84 pages on mrgoodfilter.com and 13 external pages.

There is no https://mrgoodfilter.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://mrgoodfilter.com/policies/shipping-policy, https://mrgoodfilter.com/collections/pitcher-filters, https://mrgoodfilter.com/collections/shower-replacement-filter, https://mrgoodfilter.com/collections/replacement-filters and https://mrgoodfilter.com/collections/clearly-filtered have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

12 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 297 words of visible text.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.