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mrm.de website review
Visit site (opens in a new tab)Reviewed 22 October 202628 issues · 76 checks
This review found 28 issues worth fixing on mrm.de, 6 of them high impact, across 76 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.1 s |
| May 9, 2026 | 2.2 s |
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.5 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 2.9 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 159 ms |
| May 9, 2026 | 151 ms |
| May 16, 2026 | 146 ms |
| May 23, 2026 | 149 ms |
| May 30, 2026 | 149 ms |
| Jun 6, 2026 | 156 ms |
| Jun 13, 2026 | 162 ms |
| Jun 20, 2026 | 165 ms |
| Jun 27, 2026 | 172 ms |
| Jul 4, 2026 | 178 ms |
| Jul 11, 2026 | 184 ms |
| Jul 18, 2026 | 181 ms |
| Jul 25, 2026 | 168 ms |
| Aug 1, 2026 | 173 ms |
| Aug 8, 2026 | 188 ms |
| Aug 15, 2026 | 175 ms |
| Aug 22, 2026 | 165 ms |
| Aug 29, 2026 | 160 ms |
| Sep 5, 2026 | 165 ms |
| Sep 12, 2026 | 168 ms |
| Sep 19, 2026 | 171 ms |
| Sep 26, 2026 | 180 ms |
| Oct 3, 2026 | 180 ms |
| Oct 10, 2026 | 180 ms |
| Oct 17, 2026 | 195 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
1.1 MB3 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Render-blocking requests
900 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Use efficient cache lifetimes
150 ms · 195 KiB23 files are served with short cache lifetimes, so returning visitors download them again (195 KiB).
2 third-party services on the page
2 third-party services load with your homepage (Google Tag Manager and Optanon), adding 361 KiB and 251 ms of main-thread time.
Reduce unused JavaScript
158 KiBAbout 158 KiB of JavaScript is downloaded but never used on this page.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 95 ms. During a long task the page ignores taps.
Reduce unused CSS
21 KiBAbout 21 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
3 checks passed
Mobile performance score: 98
98/100Your mobile performance score is 98 (desktop: 94). That is in Google's “good” band (90 and up).
Main-thread work: 1.1 s
A phone's processor spends 1.1 s on main-thread work while loading, 414 ms of it running JavaScript. That is comfortably low.
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 2.9 s
2.9 sReal visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 205 ms
205 msReal visitors wait 205 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 159 ms to 195 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 29% slower for real visitors
+29%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.2 s
2.2 sReal visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.4 s
1.4 sReal visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.
Time to Interactive: 4.9 s
4.9 sThe page becomes fully interactive after 4.9 s. Good is under 3.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
6 checks passed
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Speed Index: 2.9 s
2.9 sVisually, the page fills in at 2.9 s (Speed Index), inside the 3.4 s “good” threshold.
Largest Contentful Paint: 1.8 s
1.8 sYour largest element renders in 1.8 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “We build enduring brand relationships”.
Cumulative Layout Shift: 0.03
0.03The layout barely moves while loading (CLS 0.03, good is under 0.1).
Total Blocking Time: 30 ms
30 msScripts block the page for only 30 ms while loading. Good is under 200 ms.
Images and page weight
1 image over 500 KB
a-r-m_bg.png weighs 1.2 MB. On a phone connection a single image that size takes seconds.
1 image far larger than shown
857 KiB1 image is downloaded at several times the size a phone draws it, for example a-r-m_bg.png at 1,920 px wide, shown at 358 px. Resized copies would save about 857 KiB.
1 image in older formats
1 image (1.2 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.5 g of CO₂ per visit
0.55 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.55 g of CO₂e: 65.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Page weight: 1.9 MB in 52 requests
1.9 MBYour homepage downloads 1.9 MB in 52 requests on a phone: images 1.4 MB (12), scripts 346 KiB (8) and fonts 150 KiB (6). That is a lean page.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 9 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (13 characters)
Your title is only 13 characters: “MRM | MRM.com”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
31 internal links, 4 external
The homepage links to 31 pages on mrm.de and 4 external pages.
6 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “We are MRM. We connect tech, data, creative, and strategy to build enduring relationships that foster long-term growth.…”.
One H1 headline
Your main headline reads: “We build enduring brand relationships”.
Canonical URL set
The canonical URL is https://www.mrm.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.mrm.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.mrm.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (170 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
https://www.mrm.com/media/0isbydsr/br50203-25-mrm-website-sizzle-ey-011-noaudio.webm has no <title>, so Google invents the link text in results.
1 page without a meta description
https://www.mrm.com/media/0isbydsr/br50203-25-mrm-website-sizzle-ey-011-noaudio.webm has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.mrm.com/media/0isbydsr/br50203-25-mrm-website-sizzle-ey-011-noaudio.webm has no <h1> headline, so visitors and search engines get no clear main topic.
5 pages with very little text
https://www.mrm.com/work, https://www.mrm.com/news, https://www.mrm.com/thinking, https://www.mrm.com/news/know-why-arm-is-the-new-crm and https://www.mrm.com/news/mrm-menat-shopify-collaborate-to-accelerate-commerce-growth have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
4 small tap targets
4 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 202 words
The homepage has only about 202 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Contact Contact” and “Contact”.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mrm.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on mrm.de, including 11 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.