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mrm.de website review

Visit site (opens in a new tab)Reviewed 22 October 202628 issues · 76 checks

This review found 28 issues worth fixing on mrm.de, 6 of them high impact, across 76 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s2.0 sMay 2Oct 172.7 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.1 s
May 9, 20262.2 s
May 16, 20262.2 s
May 23, 20262.3 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.5 s
Jul 4, 20262.5 s
Jul 11, 20262.5 s
Jul 18, 20262.4 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.7 s
Sep 19, 20262.8 s
Sep 26, 20262.9 s
Oct 3, 20262.9 s
Oct 10, 20262.8 s
Oct 17, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
202 ms139 msMay 2Oct 17195 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026159 ms
May 9, 2026151 ms
May 16, 2026146 ms
May 23, 2026149 ms
May 30, 2026149 ms
Jun 6, 2026156 ms
Jun 13, 2026162 ms
Jun 20, 2026165 ms
Jun 27, 2026172 ms
Jul 4, 2026178 ms
Jul 11, 2026184 ms
Jul 18, 2026181 ms
Jul 25, 2026168 ms
Aug 1, 2026173 ms
Aug 8, 2026188 ms
Aug 15, 2026175 ms
Aug 22, 2026165 ms
Aug 29, 2026160 ms
Sep 5, 2026165 ms
Sep 12, 2026168 ms
Sep 19, 2026171 ms
Sep 26, 2026180 ms
Oct 3, 2026180 ms
Oct 10, 2026180 ms
Oct 17, 2026195 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mrm.de (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mrm.de at 0.4 s0.4 s
  2. mrm.de at 0.8 s0.8 s
  3. mrm.de at 1.1 s1.1 s
  4. mrm.de at 1.5 s1.5 s
  5. mrm.de at 1.9 s1.9 s
  6. mrm.de at 2.3 s2.3 s
  7. mrm.de at 2.6 s2.6 s
  8. mrm.de at 3.0 s3.0 s

Speed

2 to fix98
  • Improve image delivery

    1.1 MB

    3 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Render-blocking requests

    900 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Use efficient cache lifetimes

    150 ms · 195 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (195 KiB).

  • 2 third-party services on the page

    2 third-party services load with your homepage (Google Tag Manager and Optanon), adding 361 KiB and 251 ms of main-thread time.

  • Reduce unused JavaScript

    158 KiB

    About 158 KiB of JavaScript is downloaded but never used on this page.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 95 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    21 KiB

    About 21 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 checks passed
  • Mobile performance score: 98

    98/100

    Your mobile performance score is 98 (desktop: 94). That is in Google's “good” band (90 and up).

  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 414 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 205 ms

    205 ms

    Real visitors wait 205 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 159 ms to 195 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 29% slower for real visitors

    +29%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 4.9 s

    4.9 s

    The page becomes fully interactive after 4.9 s. Good is under 3.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

6 checks passed
  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Speed Index: 2.9 s

    2.9 s

    Visually, the page fills in at 2.9 s (Speed Index), inside the 3.4 s “good” threshold.

  • Largest Contentful Paint: 1.8 s

    1.8 s

    Your largest element renders in 1.8 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “We build enduring brand relationships”.

  • Cumulative Layout Shift: 0.03

    0.03

    The layout barely moves while loading (CLS 0.03, good is under 0.1).

  • Total Blocking Time: 30 ms

    30 ms

    Scripts block the page for only 30 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix55
  • 1 image over 500 KB

    a-r-m_bg.png weighs 1.2 MB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    857 KiB

    1 image is downloaded at several times the size a phone draws it, for example a-r-m_bg.png at 1,920 px wide, shown at 358 px. Resized copies would save about 857 KiB.

  • 1 image in older formats

    1 image (1.2 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.5 g of CO₂ per visit

    0.55 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.55 g of CO₂e: 65.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 1.9 MB in 52 requests

    1.9 MB

    Your homepage downloads 1.9 MB in 52 requests on a phone: images 1.4 MB (12), scripts 346 KiB (8) and fonts 150 KiB (6). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

2 to fixGoogle 9397
  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 9 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10089
  • Title is short (13 characters)

    Your title is only 13 characters: “MRM | MRM.com”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 31 internal links, 4 external

    The homepage links to 31 pages on mrm.de and 4 external pages.

6 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “We are MRM. We connect tech, data, creative, and strategy to build enduring relationships that foster long-term growth.…”.

  • One H1 headline

    Your main headline reads: “We build enduring brand relationships”.

  • Canonical URL set

    The canonical URL is https://www.mrm.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mrm.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.mrm.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (170 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix75
  • 1 page without a title

    https://www.mrm.com/media/0isbydsr/br50203-25-mrm-website-sizzle-ey-011-noaudio.webm has no <title>, so Google invents the link text in results.

  • 1 page without a meta description

    https://www.mrm.com/media/0isbydsr/br50203-25-mrm-website-sizzle-ey-011-noaudio.webm has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.mrm.com/media/0isbydsr/br50203-25-mrm-website-sizzle-ey-011-noaudio.webm has no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages with very little text

    https://www.mrm.com/work, https://www.mrm.com/news, https://www.mrm.com/thinking, https://www.mrm.com/news/know-why-arm-is-the-new-crm and https://www.mrm.com/news/mrm-menat-shopify-collaborate-to-accelerate-commerce-growth have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

2 to fixGoogle 9687
  • 4 small tap targets

    4 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 202 words

    The homepage has only about 202 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact Contact” and “Contact”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mrm.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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