mrpomade.com website review

16 images could be 478 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.0 s faster on a phone.

Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

About 211 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

8 third-party services load with your homepage (userway.org, Klaviyo and Yotpo and others), adding 754 KiB and 307 ms of main-thread time.

11 files are served with short cache lifetimes, so returning visitors download them again (127 KiB).

About 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

1 long task block the main thread while loading, the longest for 51 ms. During a long task the page ignores taps.

Polyfills for old browsers add 38 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 14.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Brosh Matte Clay Front”.

The page becomes fully interactive after 14.7 s. Good is under 3.8 s.

Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.

18 images have no width and height attributes, so the layout jumps as each one loads.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Your homepage downloads 3.0 MB in 243 requests on a phone: images 1.1 MB (20), other files 1.0 MB (144) and scripts 692 KiB (66). Under 2 MB keeps phones on slow connections fast.

7 images further down the page (590 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

2 images are downloaded at several times the size a phone draws them, for example Brosh_Clay_Pomade_Front_grande.jpg at 600 px wide, shown at 169 px. Resized copies would save about 32 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.85 g of CO₂e: 101.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

20 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

<svg> elements with an img or image role must have alternative text: 15 elements on the page fail this check, rated serious by axe-core.

6 tap targets are too small or too close together to hit reliably with a finger.

ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Your title is 70 characters, so Google will cut it off around 60: “Mr. Pomade's Shop Of Hair Pomades & Barber Shave Products – Pomade.com”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 5 <h1> headlines (“Pomade.com”, “Brosh Matte Clay” and “Layrite Natural Matte Cream”). One clear main headline is easier for people and search engines.

The homepage links to 126 pages on mrpomade.com and 8 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.pomade.com/collections/all, https://www.pomade.com/pages/brands, https://www.pomade.com/pages/categories and https://www.pomade.com/collections/new-arrivals-all_x have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.pomade.com/collections/pomades-all_xp/water-based-pomade, https://www.pomade.com/collections/pomades-all_xp/oil-based-pomade, https://www.pomade.com/collections/pomades-all_xp/light-hold-pomade, https://www.pomade.com/collections/pomades-all_xp/medium-hold-pomade, https://www.pomade.com/collections/pomades-all_xp/strong-hold-pomade and https://www.pomade.com/collections/pomades-all_xp use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.

10 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 112 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 16 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.