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mrsey.ch website review

Visit site (opens in a new tab)Reviewed 10 November 202634 issues · 77 checks

This review found 34 issues worth fixing on mrsey.ch, 11 of them high impact, across 77 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of mrsey.ch (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mrsey.ch at 1.0 s1.0 s
  2. mrsey.ch at 2.0 s2.0 s
  3. mrsey.ch at 3.0 s3.0 s
  4. mrsey.ch at 4.0 s4.0 s
  5. mrsey.ch at 5.0 s5.0 s
  6. mrsey.ch at 6.0 s6.0 s
  7. mrsey.ch at 7.1 s7.1 s
  8. mrsey.ch at 8.1 s8.1 s

Speed

10 to fix53
  • Improve image delivery

    6.0 s · 1.8 MB

    12 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.0 s faster on a phone.

  • Main-thread work: 6.8 s

    A phone's processor spends 6.8 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Klaviyo and others), adding 987 KiB and 1.2 s of main-thread time.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    150 ms · 304 KiB

    About 304 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Google Tag Manager adds 416 ms

    416 ms

    Google Tag Manager costs a phone 416 ms of main-thread work and 195 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 354 ms. During a long task the page ignores taps.

  • Shopify adds 245 ms

    245 ms

    Shopify costs a phone 245 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 217 ms

    217 ms

    Klaviyo costs a phone 217 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,124 HTML elements

    The page has 2,124 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Render-blocking requests

    200 ms

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

  • Use efficient cache lifetimes

    150 ms · 47 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (47 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    19 KiB

    19 KiB could be saved by minifying JavaScript.

  • Duplicated JavaScript

    6 KiB

    6 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix52
  • Largest Contentful Paint: 13.2 s

    13.2 s

    Your largest element takes 13.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 17.8 s

    17.8 s

    The page becomes fully interactive after 17.8 s. Good is under 3.8 s.

  • Speed Index: 6.7 s

    6.7 s

    Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 538 ms

    538 ms

    Scripts block taps and scrolling for 538 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix40
  • Page weight: 8.4 MB in 286 requests

    8.4 MB

    Your homepage downloads 8.4 MB in 286 requests on a phone: media 3.8 MB (1), images 2.5 MB (48) and scripts 978 KiB (96). Under 2 MB keeps phones on slow connections fast.

  • 10 images far larger than shown

    1.3 MB

    10 images are downloaded at several times the size a phone draws them, for example iphone-hulle-mit-strap-khaki-02.jpg at 1,268 px wide, shown at 195 px. Resized copies would save about 1.3 MB.

  • 3 images in older formats

    3 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.4 g of CO₂ per visit

    2.39 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.39 g of CO₂e: 286.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

8 to fixGoogle 7889
  • Unlabelled dropdowns

    2 dropdowns have no label.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • 35 images without alt text

    35 images have no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h6, h1 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9291
  • Canonical points to another host

    Your canonical URL points to mrsey.com, not mrsey.ch, so Google may credit that host instead.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Nach was suchst du?” and “Herbst 2026”). One clear main headline is easier for people and search engines.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 134 internal links, 8 external

    The homepage links to 134 pages on mrsey.ch and 8 external pages.

6 checks passed
  • Meta description: 106 characters

    Your meta description is 106 characters: “Die iPhone Handykette zum Umhängen für anspruchsvolle Fashionistas und Jetsetter. Aus 100 % veganem Leder.”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “MRSÉY - iPhone Handyketten aus veganem Leder – MRSÉY AG”.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mrsey.ch/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (802 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://mrsey.ch/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 8 pages without a meta description

    https://mrsey.ch/collections/all, https://mrsey.ch/collections/iphone-18-cases, https://mrsey.ch/collections/aw2026, https://mrsey.ch/collections/tulip-collection, https://mrsey.ch/collections/bestseller and https://mrsey.ch/collections/archive-outlet and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

2 checks passed
  • Tap targets are thumb-sized

    25 of 27 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • A 30-field form

    Your longest form asks for 30 fields (0 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 384 words of copy

    The homepage carries about 384 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Shop” and “SHOP NOW”.

  • Social proof on the page

    Social proof on the homepage: 24 testimonial or review blocks and “More than 50,000 customers”.

  • Analytics in place

    Analytics detected: Google Analytics and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 43 other companies contacted

    Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mrsey.ch, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Judge Me Reviews · Klaviyo Email Marketing Sms · Triplewhale · Fabrikator Inventory Assistant · nfcube.com · gorgias.chat · googleapis.com · cart-bot.net · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2024.

Stack

E-commerce
Shopify
Analytics
Google Analytics | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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