mshsaa.org website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user CLS: 0.14

  0.14

  For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.

• Real-user TTFB: 927 ms

  927 ms

  Real visitors wait 927 ms for your server to start answering (75th percentile). Good is under 800 ms.

• Tap response (INP) held steady for real visitors

  -5%

  Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 75 ms to 70 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 5.0 MB

  5.0 MB

  Your homepage downloads 5.0 MB on a phone, 3.3 MB of it images (67%). Under 2 MB keeps phones on slow connections fast.

• 2 images over 500 KB

  2 images weigh 1.8 MB together. On a phone connection a single image that size takes seconds.

  Elements (2)

• 6 images far larger than shown

  1.9 MB

  6 images are downloaded at several times the size a phone draws them, for example 988 Logo_Stacked_CMYK_White-01 (1).jpg at 1,200 px wide, shown at 150 px. Resized copies would save about 1.9 MB.

  Elements (5)

• 18 images in older formats

  18 images (3.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (5)

• 9 images below the first screen load straight away

  9 images further down the page (2.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  Elements (5)

• About 1.4 g of CO₂ per visit

  1.41 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.41 g of CO₂e: 168.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• Frames without titles

  1 frame has no title, so screen-reader users cannot tell what it contains.

  Elements (1)

• Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

  Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• All page content should be contained by landmarks (1 element)

  All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• ARIA role should be appropriate for the element (1 element)

  ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  Elements (1)

• Headings skip levels

  Headings skip levels (h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

  View source

• 6 H1 headlines

  There are 6 <h1> headlines (“Missouri State High School Activities Association”, “LATEST MSHSAA ALL-ACCESS PODCAST” and “LATEST MSHSAA NEWS All News Items”). One clear main headline is easier for people and search engines.

  View source

• No canonical URL

  No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

• No XML sitemap

  No XML sitemap at https://www.mshsaa.org/sitemap.xml, so Google discovers your pages only by following links.

• No X (Twitter) card tag

  No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

• 77 internal links, 22 external

  The homepage links to 77 pages on mshsaa.org and 22 external pages.

• Organization data is thin (3 of 6 facts)

  Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  View source

• No llms.txt

  There is no https://www.mshsaa.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• Opted out of AI training for 1 crawler

  robots.txt blocks GPTBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

• 5 pages share a meta description

  https://www.mshsaa.org/Schools, https://www.mshsaa.org/Activities, https://www.mshsaa.org/About, https://www.mshsaa.org/SportsMedicine and https://www.mshsaa.org/Activities/OpenDates.aspx use the same meta description. A description written for each page earns more clicks.

• 2 pages without an H1

  https://www.mshsaa.org/Officials/Become-an-Official.aspx and https://www.mshsaa.org/Tickets.aspx have no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.

• 11 small tap targets

  11 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 4 JavaScript errors while loading

  4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

• No call to action on the first screen

  On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• Local business without LocalBusiness data

  Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  View source

• Only about 187 words

  The homepage has only about 187 words of visible text; thin pages give Google and first-time buyers little to go on.

• No opening hours

  The homepage shows no opening hours. If customers visit or call, show when.

• Phone number is not tap-to-call

  Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

• No map or directions link

  There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• 7 trackers load before any consent

  7

  Before a visitor clicks anything, the page loads Amazon Ads, Criteo, Google Analytics, Google Tag Manager and Quantcast and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 10 cookies set on arrival

  10

  Opening the homepage sets 10 cookies, 2 of them by other companies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 99 other companies contacted

  Loading the homepage contacts 99 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.