mtgmstore.com website review

Your mobile performance score is 84. Pages that score under 90 lose visitors before the first paint.

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

Klaviyo costs a phone 147 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Klaviyo, Cookiebot and Shopify and others), adding 720 KiB and 273 ms of main-thread time.

4 images could be 120 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

About 201 KiB of JavaScript is downloaded but never used on this page.

2 long tasks block the main thread while loading, the longest for 54 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

7 files are served with short cache lifetimes, so returning visitors download them again (42 KiB).

39 KiB could be saved by minifying JavaScript.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The page becomes fully interactive after 9.5 s. Good is under 3.8 s.

Your largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.3 MB in 262 requests on a phone: other files 848 KiB (123), scripts 755 KiB (70) and images 474 KiB (27). Under 2 MB keeps phones on slow connections fast.

mtgm-banner3.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.64 g of CO₂e: 76.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your title is 89 characters, so Google will cut it off around 60: “The official 'My Therapist Ghosted Me' merch store. – My Therapist Ghosted Me Merchandise”.

Your meta description is 318 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 53 pages on mtgmstore.com and 3 external pages.

https://mtgmstore.com/en-us/collections/accessories and https://mtgmstore.com/en-us/collections/accessories-1 all use the title “Accessories – My Therapist Ghosted Me Merchandise”. Search engines can't tell which page to show for a search, so each competes with the others.

https://mtgmstore.com/en-us/collections/all, https://mtgmstore.com/en-us/policies/shipping-policy, https://mtgmstore.com/en-us/collections/shop-all, https://mtgmstore.com/en-us/collections/clothing, https://mtgmstore.com/en-us/collections/stickers and https://mtgmstore.com/en-us/collections/accessories and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

https://mtgmstore.com/en-us/collections/all, https://mtgmstore.com/en-us/collections/shop-all, https://mtgmstore.com/en-us/collections/clothing, https://mtgmstore.com/en-us/collections/stickers, https://mtgmstore.com/en-us/collections/accessories and https://mtgmstore.com/en-us/collections/accessories-1 have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

6 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

Requests the geolocation permission on page load.

1 image is served at too low a resolution for sharp phone screens.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 233 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 8 cookies (measured from a US location before any click).

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.