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mudflapinc.com website review

Visit site (opens in a new tab)Reviewed 21 October 202638 issues · 92 checks

This review found 38 issues worth fixing on mudflapinc.com, 15 of them high impact, across 92 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s2.0 sMay 2Oct 172.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.5 s
May 9, 20262.5 s
May 16, 20262.4 s
May 23, 20262.5 s
May 30, 20262.8 s
Jun 6, 20263.0 s
Jun 13, 20262.9 s
Jun 20, 20262.9 s
Jun 27, 20262.8 s
Jul 4, 20262.8 s
Jul 11, 20262.7 s
Jul 18, 20262.8 s
Jul 25, 20262.8 s
Aug 1, 20262.7 s
Aug 8, 20262.6 s
Aug 15, 20262.5 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.2 s
Oct 10, 20262.1 s
Oct 17, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
203 ms136 msMay 2Oct 17154 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026145 ms
May 9, 2026145 ms
May 16, 2026144 ms
May 23, 2026146 ms
May 30, 2026159 ms
Jun 6, 2026171 ms
Jun 13, 2026175 ms
Jun 20, 2026179 ms
Jun 27, 2026179 ms
Jul 4, 2026180 ms
Jul 11, 2026187 ms
Jul 18, 2026188 ms
Jul 25, 2026195 ms
Aug 1, 2026188 ms
Aug 8, 2026185 ms
Aug 15, 2026186 ms
Aug 22, 2026180 ms
Aug 29, 2026186 ms
Sep 5, 2026179 ms
Sep 12, 2026173 ms
Sep 19, 2026166 ms
Sep 26, 2026161 ms
Oct 3, 2026155 ms
Oct 10, 2026153 ms
Oct 17, 2026154 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mudflapinc.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mudflapinc.com at 0.5 s0.5 s
  2. mudflapinc.com at 1.0 s1.0 s
  3. mudflapinc.com at 1.4 s1.4 s
  4. mudflapinc.com at 1.9 s1.9 s
  5. mudflapinc.com at 2.4 s2.4 s
  6. mudflapinc.com at 2.9 s2.9 s
  7. mudflapinc.com at 3.3 s3.3 s
  8. mudflapinc.com at 3.8 s3.8 s

Speed

13 to fix19
  • Render-blocking requests

    1.9 s

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Mobile performance score: 19

    19/100

    Your mobile performance score is 19 (desktop: 55). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.1 s

    A phone's processor spends 9.1 s on main-thread work while loading, 5.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    450 ms · 2.7 MB

    About 2.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Wistia, Google Tag Manager and YouTube and others), adding 3.8 MB and 2.5 s of main-thread time.

  • Use efficient cache lifetimes

    600 ms · 596 KiB

    35 files are served with short cache lifetimes, so returning visitors download them again (596 KiB).

  • Reduce unused CSS

    450 ms · 202 KiB

    About 202 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Wistia adds 552 ms

    552 ms

    Wistia costs a phone 552 ms of main-thread work and 455 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • YouTube adds 492 ms

    492 ms

    YouTube costs a phone 492 ms of main-thread work and 963 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 502 ms

    502 ms

    Google Tag Manager costs a phone 502 ms of main-thread work and 759 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 341 ms. During a long task the page ignores taps.

  • website-files.com adds 236 ms

    236 ms

    website-files.com costs a phone 236 ms of main-thread work and 817 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 172 ms

    172 ms

    ZenDesk costs a phone 172 ms of main-thread work and 414 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    208 KiB

    7 images could be 208 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Legacy JavaScript

    59 KiB

    Polyfills for old browsers add 59 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 55 but mobile only 19. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Time to Interactive: 41.7 s

    41.7 s

    The page becomes fully interactive after 41.7 s. Good is under 3.8 s.

  • Speed Index: 11.1 s

    11.1 s

    Visually, the page fills in at 11.1 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 6.2 s

    6.2 s

    Your largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Mudflap video testimonial”.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.387

    0.387

    The layout shifts by 0.387 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 3.7 s

    3.7 s

    The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

  • 17 images without width and height

    17 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 145 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 109 ms

    109 ms

    Real visitors wait 109 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 563 ms

    563 ms

    Real visitors wait 563 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

3 to fix53
  • Page weight: 6.0 MB in 329 requests

    6.0 MB

    Your homepage downloads 6.0 MB in 329 requests on a phone: scripts 4.8 MB (154), images 553 KiB (51) and fonts 305 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    6aab15a7608e8b79043809a3_player-doug-kline.avif is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    17 KiB

    1 image is downloaded at several times the size a phone draws it, for example 6aab15a7608e8b79043809a3_player-doug-kline.avif at 1,260 px wide, shown at 342 px. Resized copies would save about 17 KiB.

  • About 1.7 g of CO₂ per visit

    1.71 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.71 g of CO₂e: 205.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

8 to fixGoogle 8889
  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <svg> elements with an img or image role must have alternative text (6 elements)

    <svg> elements with an img or image role must have alternative text: 6 elements on the page fail this check, rated serious by axe-core.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (35 elements)

    All page content should be contained by landmarks: 35 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 57 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 7 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • Structured data has 1 problem

    Structured data found (FAQPage, Organization and SoftwareApplication) but with 1 problem, for example “SoftwareApplication: no offers (price) block”.

  • 34 internal links, 10 external

    The homepage links to 34 pages on mudflapinc.com and 10 external pages.

7 checks passed
  • Meta description: 110 characters

    Your meta description is 110 characters: “Get huge cost-plus diesel discounts with Mudflap—the network recommended by 94% of owner-operators and fleets.”.

  • One H1 headline

    Your main headline reads: “Unlock America's Largest Diesel Discount Network”.

  • Title: 42 characters

    Your title is a healthy 42 characters: “Best Fuel Discounts for Truckers - Mudflap”.

  • Canonical URL set

    The canonical URL is https://www.mudflapinc.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mudflapinc.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (705 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.mudflapinc.com/llms.txt (3 KiB, 17 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix93
  • 2 linked pages hidden from search

    https://www.mudflapinc.com/careers and https://www.mudflapinc.com/app/faq are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 14 internal pages checked

    We fetched 14 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 14 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5474
  • 2 broken images

    2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=137018032&Ver=2&mid=760f0e7f-cc6b-489b-ae00-2b8c2861f581&bo=1&sid=2993aab0cd4a11f1898c7b90bd9ad032&vid=2993e630cd4a11f1a0653d073ca11493&vids=1&msclkid=N&pi=918639831&l.

  • 7 third-party cookies

    7 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Access to script at 'https://fast.wistia.com/embed/.js' from origin 'https://www.mudflapinc.com' has been blocked by CO…”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    7 of 7 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 430 words of copy

    The homepage carries about 430 words of visible text.

5 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Apply Now” and “Contact”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 18 testimonial or review blocks, 3 customer or partner logos, a star rating and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity, Hotjar, HubSpot, Amplitude, LinkedIn Insight and TikTok Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

  • 12 trackers load before any consent

    12

    Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 7 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 36 cookies set on arrival

    36

    Opening the homepage sets 36 cookies, 1 of them by other companies (measured from a US location before any click).

  • 78 other companies contacted

    Loading the homepage contacts 78 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mudflapinc.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Analytics
Google Analytics | Google Tag Manager | Hotjar | Amplitude | Microsoft Clarity

Hiring

Hiring
19 open roles
Teams
Product (5), Customer Support (4), Engineering (3), G&A (2)
Job board
ashby

Upkeep, stack, hiring and company data from programmable.info

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This review found 38 issues on mudflapinc.com, including 20 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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