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mudmixer.ca website review
Visit site (opens in a new tab)Reviewed 7 November 202628 issues · 74 checks
This review found 28 issues worth fixing on mudmixer.ca, 9 of them high impact, across 74 checks. The most urgent: main-thread work: 6.0 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #64,638 of 97,881 reviewed websitesbeats 30%
- #39,593 of 53,367 online storesbeats 22%
- #37,289 of 48,397 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
Speed
Main-thread work: 6.0 s
A phone's processor spends 6.0 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Clarity and others), adding 1.5 MB and 1.3 s of main-thread time.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
350 ms · 491 KiB9 images could be 491 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
Render-blocking requests
800 ms16 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Reduce unused JavaScript
644 KiBAbout 644 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
150 ms · 405 KiB24 files are served with short cache lifetimes, so returning visitors download them again (405 KiB).
Google Tag Manager adds 488 ms
488 msGoogle Tag Manager costs a phone 488 ms of main-thread work and 536 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 219 ms
219 msKlaviyo costs a phone 219 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,337 HTML elements
The page has 2,337 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 218 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 51 KiBAbout 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
53 KiBPolyfills for old browsers add 53 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
2 KiB2 KiB JavaScript is shipped twice across bundles.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 23.0 s
23.0 sThe page becomes fully interactive after 23.0 s. Good is under 3.8 s.
Largest Contentful Paint: 5.7 s
5.7 sYour largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “MudMixer Evolution Bundle with mixer, hopper extension and …”.
Speed Index: 7.6 s
7.6 sVisually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 617 ms
617 msScripts block taps and scrolling for 617 ms in total while the page loads. Good is under 200 ms.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.035
0.035The layout barely moves while loading (CLS 0.035, good is under 0.1).
Images and page weight
Page weight: 4.5 MB in 385 requests
4.5 MBYour homepage downloads 4.5 MB in 385 requests on a phone: scripts 2.0 MB (131), other files 1.0 MB (174) and images 758 KiB (24). Under 2 MB keeps phones on slow connections fast.
About 1.3 g of CO₂ per visit
1.27 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.27 g of CO₂e: 152.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Canonical points to another host
Your canonical URL points to mudmixer.com, not mudmixer.ca, so Google may credit that host instead.
Structured data has 1 problem
Structured data found (Organization, Product and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://mudmixer.com)”.
79 internal links, 15 external
The homepage links to 79 pages on mudmixer.ca and 15 external pages.
6 checks passed
Meta description: 158 characters
Your meta description is 158 characters: “The MudMixer® is the fastest, easiest multi-use mixer for concrete, mortar, and stucco. With an adjustable water input,…”.
One H1 headline
Your main headline reads: “Our Biggest Sale EVER”.
Title: 52 characters
Your title is a healthy 52 characters: “Shop Portable & Electric MudMixer® | Mix Fast & Easy”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mudmixer.ca/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,346 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://mudmixer.ca/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://mudmixer.ca/products/mudmixer and https://mudmixer.ca/products/mudmixer-evolution all use the title “MudMixer® Evolution | Portable & Electric Concrete Mixer”. Search engines can't tell which page to show for a search, so each competes with the others.
5 pages without a meta description
https://mudmixer.ca/policies/shipping-policy, https://mudmixer.ca/collections/bfcm-sale, https://mudmixer.ca/pages/videos, https://mudmixer.ca/pages/support and https://mudmixer.ca/pages/contact have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://mudmixer.ca/products/mudmixer and https://mudmixer.ca/products/mudmixer-evolution use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 broken images
3 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=97087990&tm=gtm002&Ver=2&mid=aea4cbe2-cca9-47ac-8ee2-9b5feb5b0bdd&bo=1&sid=12d57360da4711f1b3bf336be00c8f48&vid=12d57ea0da4711f1a7232550b2903dcf&vids=1&msclkid=N>m_t.
6 small tap targets
6 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,113 words of copy
The homepage carries about 1,113 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Early Black Friday Deals” and “Shop the MudMixer Evolution Bundle”.
20 calls to action
The homepage has 20 calls to action, for example “Shop”, “Contact” and “Buy Now”.
12 short forms
12 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block, 17 customer or partner logos, a star rating and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
28 cookies set on arrival
28Opening the homepage sets 28 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
44 other companies contacted
Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mudmixer.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Videowise Connect · Microsoft Clarity · Yotpo Product Reviews · Eg Auto Add To Cart · Powerful Form Builder · Klaviyo Email Marketing Sms · Countdown Timer · verifypass.com · getredo.com · socialsnowball.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify Hosted
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on mudmixer.ca, including 14 speed issues and 2 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.