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muhleshaving.com website review

Visit site (opens in a new tab)Reviewed 8 November 202629 issues · 83 checks

This review found 29 issues worth fixing on muhleshaving.com, 7 of them high impact, across 83 checks. The most urgent: main-thread work: 5.4 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s991 msMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.3 s
Jun 27, 20261.8 s
Jul 4, 20262.1 s
Jul 11, 20262.2 s
Jul 18, 20262.3 s
Jul 25, 20261.9 s
Aug 1, 20261.6 s
Aug 8, 20261.3 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
210 ms71 msMay 16Oct 3189 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026122 ms
May 23, 2026123 ms
May 30, 2026124 ms
Jun 6, 2026121 ms
Jun 13, 2026121 ms
Jun 20, 2026136 ms
Jun 27, 2026169 ms
Jul 4, 2026179 ms
Jul 11, 2026193 ms
Jul 18, 2026194 ms
Jul 25, 2026171 ms
Aug 1, 2026148 ms
Aug 8, 2026112 ms
Aug 15, 202698 ms
Aug 22, 202688 ms
Aug 29, 202687 ms
Sep 5, 202690 ms
Sep 12, 202694 ms
Sep 19, 202694 ms
Sep 26, 202693 ms
Oct 3, 202695 ms
Oct 10, 202695 ms
Oct 17, 202689 ms
Oct 24, 202694 ms
Oct 31, 202689 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of muhleshaving.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. muhleshaving.com at 1.1 s1.1 s
  2. muhleshaving.com at 2.1 s2.1 s
  3. muhleshaving.com at 3.2 s3.2 s
  4. muhleshaving.com at 4.2 s4.2 s
  5. muhleshaving.com at 5.3 s5.3 s
  6. muhleshaving.com at 6.4 s6.4 s
  7. muhleshaving.com at 7.4 s7.4 s
  8. muhleshaving.com at 8.5 s8.5 s

Speed

11 to fix71
  • Main-thread work: 5.4 s

    A phone's processor spends 5.4 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,628 HTML elements

    The page has 3,628 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and Yotpo and others), adding 1.9 MB and 820 ms of main-thread time.

  • Mobile performance score: 71

    71/100

    Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Reduce unused JavaScript

    687 KiB

    About 687 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    100 ms · 537 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (537 KiB).

  • Improve image delivery

    50 ms · 366 KiB

    8 images could be 366 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • Klaviyo adds 190 ms

    190 ms

    Klaviyo costs a phone 190 ms of main-thread work and 620 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 192 ms

    192 ms

    Shopify costs a phone 192 ms of main-thread work and 590 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Yotpo adds 176 ms

    176 ms

    Yotpo costs a phone 176 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 86 KiB

    About 86 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 81 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    40 KiB

    Polyfills for old browsers add 40 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    40 KiB

    40 KiB could be saved by minifying JavaScript.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Time to Interactive: 24.2 s

    24.2 s

    The page becomes fully interactive after 24.2 s. Good is under 3.8 s.

  • Speed Index: 11.5 s

    11.5 s

    Visually, the page fills in at 11.5 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 4.9 s

    4.9 s

    Your largest element takes 4.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Largest content (LCP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 103 ms

    103 ms

    Real visitors wait 103 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 788 ms

    788 ms

    Real visitors wait 788 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 25% faster for real visitors

    -25%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 122 ms to 89 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 131 ms

    131 ms

    Scripts block the page for only 131 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 5.1 MB in 530 requests

    5.1 MB

    Your homepage downloads 5.1 MB in 530 requests on a phone: scripts 2.0 MB (215), other files 1.5 MB (243) and images 1.1 MB (36). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    DSC05773_2.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.5 g of CO₂ per visit

    1.46 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.46 g of CO₂e: 175.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9294
  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (14 elements)

    All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

  • 16 form fields without a label

    16 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 75 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090
  • Title is long (73 characters)

    Your title is 73 characters, so Google will cut it off around 60: “Traditional Wet Shaving | Premium Quality | MÜHLE Shaving – MUHLE SHAVING”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 223 internal links, 8 external

    The homepage links to 223 pages on muhleshaving.com and 8 external pages.

6 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “MÜHLE combines traditional wet shaving with technology of today and have been providing customers worldwide with high-q…”.

  • One H1 headline

    Your main headline reads: “#sticky-header-content .logo-normal, #sticky-header-content:hover .logo-transparent, #sticky-header-content .open-menu …”.

  • Canonical URL set

    The canonical URL is https://muhleshaving.com/.

  • Structured data in place

    Structured data found: OnlineStore, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://muhleshaving.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,797 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://muhleshaving.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://muhleshaving.com/collections/razors-shaving-brushes has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://muhleshaving.com/pages/muhle-series has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 87 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “xLocalizationForm is not defined”.

2 checks passed
  • Tap targets are thumb-sized

    51 of 63 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 713 words of copy

    The homepage carries about 713 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP”.

  • 21 calls to action

    The homepage has 21 calls to action, for example “SHOP”, “Gift Shop” and “JOIN MÜHLE REWARDS”.

  • 18 short forms

    18 short forms (2 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 24 testimonial or review blocks and 2 trust badges.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 30 cookies set on arrival

    30

    Opening the homepage sets 30 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 49 other companies contacted

    Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at muhleshaving.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Yotpo Loyalty Rewards · Klaviyo Email Marketing Sms · Veil Hide Sold Variants · Eg Auto Add To Cart · Yotpo Product Reviews · Gorgias Live Chat Helpdesk · Profitmetrics · Aftership Personalization · Announcement Bar Maker By Apphero · Selleasy · Restockrocket · automizely.com · hextom.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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