murimerch.com website review

6 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

About 949 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.0 s faster on a phone.

485 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 2.7 s faster on a phone.

The page has 3,095 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

27 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

6 third-party services load with your homepage (route.com, Shopify and Google Fonts and others), adding 1.8 MB and 808 ms of main-thread time.

route.com costs a phone 680 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

17 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

4 long tasks block the main thread while loading, the longest for 360 ms. During a long task the page ignores taps.

A phone's processor spends 2.4 s on main-thread work while loading, 919 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 128 ms of main-thread work and 561 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 18.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “CELEBRATE THE KINDA HARD LIVE FROM NASHVILLE YOUTUBE PREMIE…”.

The page becomes fully interactive after 18.3 s. Good is under 3.8 s.

Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 457 ms in total while the page loads. Good is under 200 ms.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 113 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.7 MB in 249 requests on a phone: images 2.0 MB (31), scripts 1.5 MB (51) and other files 811 KiB (118). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example muri-hog.png at 1,597 px wide, shown at 273 px. Resized copies would save about 180 KiB.

1 image further down the page (244 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.34 g of CO₂e: 160.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

Your title is only 28 characters: “Bilmuri Official Merchandise”. Between 30 and 65 characters leaves room to say what you do and for whom.

Open Graph is missing og:title and og:description, so shared links fall back to guesses.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 110 pages on murimerch.com and 12 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://murimerch.com/collections/all and https://murimerch.com/collections/muribaba have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.

9 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 438 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Amplitude, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.