murrenmurkina.com website review

Not measured in this review.

• Page weight: 3.6 MB

  3.6 MB

  Your homepage downloads 3.6 MB on a phone, 1.1 MB of it images (31%). Under 2 MB keeps phones on slow connections fast.

• An image on the first screen is lazy-loaded

  Murren_murkina_kanta-asiakkuus.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (3)

• 1 image in older formats

  1 image (159 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (1)

• About 1.0 g of CO₂ per visit

  1.01 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.01 g of CO₂e: 120.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 30 text elements with low contrast

  30 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• Scrollable region must have keyboard access (1 element)

  Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  Elements (1)

• All page content should be contained by landmarks (15 elements)

  All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

  Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  Elements (2)

• 44 links without text

  44 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• Alternative text of images should not be repeated as text (13 elements)

  Alternative text of images should not be repeated as text: 13 elements on the page fail this check, rated minor by axe-core.

  Elements (3)

• Title is short (27 characters)

  Your title is only 27 characters: “Murren Murkina verkkokauppa”. Between 30 and 65 characters leaves room to say what you do and for whom.

  View source

• Meta description is long (215 characters)

  Your meta description is 215 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• No social preview image

  No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  View source

• One H1 headline

  Your <h1> is empty.

  View source

• 458 internal links, 13 external

  The homepage links to 458 pages on murrenmurkina.com and 13 external pages.

• No Organization structured data

  There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  View source

• 1 page without a meta description

  https://www.murrenmurkina.com/pages/asiakasarvostelut has no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (1)

• 1 page without an H1

  https://www.murrenmurkina.com/pages/ravitsemusneuvonta-koirille-ja-kissoille has no <h1> headline, so visitors and search engines get no clear main topic.

• 6 pages slow to respond

  https://www.murrenmurkina.com/collections/murren-valmis, https://www.murrenmurkina.com/pages/palautus-ja-vaihto, https://www.murrenmurkina.com/pages/yhteystiedot, https://www.murrenmurkina.com/pages/ohjeet-ja-vinkit, https://www.murrenmurkina.com/pages/usein-kysytyt-kysymykset and https://www.murrenmurkina.com/collections/koirat took over 3 s to send their HTML from our server.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

• 1 JavaScript error while loading

  1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

• No call to action on the first screen

  On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

• No calls to action

  We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 1,493 words of copy

  The homepage carries about 1,493 words of visible text.

• 5 trackers load before any consent

  5

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 14 cookies set on arrival

  14

  Opening the homepage sets 14 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 29 other companies contacted

  Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.