muscletech.co.uk website review

Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

About 152 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 2.2 s on main-thread work while loading, 468 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 46 ms of main-thread work and 406 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (gemcommerce.com, Shopify and Klaviyo and others), adding 820 KiB and 261 ms of main-thread time.

About 29 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

8 files are served with short cache lifetimes, so returning visitors download them again (12 KiB).

3 long tasks block the main thread while loading, the longest for 104 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 11.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 11.2 s. Good is under 3.8 s.

The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

Your homepage downloads 2.1 MB in 218 requests on a phone: other files 768 KiB (101), scripts 648 KiB (76) and images 359 KiB (21). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.58 g of CO₂e: 69.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

1 element hidden from screen readers can still receive keyboard focus.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 27 characters: “MuscleTech (United Kingdom)”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“MuscleTech UK” and “Engineeredto dominate”). One clear main headline is easier for people and search engines.

No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 51 pages on muscletech.co.uk and 8 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://muscletech.co.uk/collections/products and https://muscletech.co.uk/collections/all all use the title “Products”. Search engines can't tell which page to show for a search, so each competes with the others.

https://muscletech.co.uk/collections/products, https://muscletech.co.uk/collections/creatine, https://muscletech.co.uk/collections/protein, https://muscletech.co.uk/collections/pre-workout, https://muscletech.co.uk/collections/bcaas and https://muscletech.co.uk/collections/vitamins-supplements and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://muscletech.co.uk/products/cell-tech, https://muscletech.co.uk/products/creatine-chews, https://muscletech.co.uk/products/shaker-cup and https://muscletech.co.uk/products/platinum-100-creatine-monohydrate have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

2 errors were logged to the browser console during Google's test (“Failed to load resource: the server responded with a status of 400 (Bad Request)”).

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 320 words of visible text.