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museummacan.org website review

Visit site (opens in a new tab)Reviewed 21 October 202630 issues · 70 checks

This review found 30 issues worth fixing on museummacan.org, 12 of them high impact, across 70 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
7.3 s4.4 sMay 2Oct 175.9 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20265.9 s
May 9, 20265.9 s
May 16, 20266.1 s
May 23, 20266.7 s
May 30, 20267.0 s
Jun 6, 20266.8 s
Jun 13, 20266.6 s
Jun 20, 20266.6 s
Jun 27, 20266.8 s
Jul 4, 20266.7 s
Jul 11, 20266.7 s
Jul 18, 20266.7 s
Jul 25, 20265.4 s
Aug 1, 20265.0 s
Aug 8, 20264.8 s
Aug 15, 20265.0 s
Aug 22, 20265.0 s
Aug 29, 20265.3 s
Sep 5, 20265.4 s
Sep 12, 20265.4 s
Sep 19, 20265.5 s
Sep 26, 20265.6 s
Oct 3, 20265.7 s
Oct 10, 20265.9 s
Oct 17, 20265.9 s
Real-visitor tap response (INP)75th percentile, phones
177 ms112 msMay 2Oct 17162 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026129 ms
May 9, 2026120 ms
May 16, 2026119 ms
May 23, 2026133 ms
May 30, 2026148 ms
Jun 6, 2026154 ms
Jun 13, 2026153 ms
Jun 20, 2026148 ms
Jun 27, 2026148 ms
Jul 4, 2026150 ms
Jul 11, 2026154 ms
Jul 18, 2026163 ms
Jul 25, 2026169 ms
Aug 1, 2026162 ms
Aug 8, 2026166 ms
Aug 15, 2026163 ms
Aug 22, 2026160 ms
Aug 29, 2026162 ms
Sep 5, 2026160 ms
Sep 12, 2026156 ms
Sep 19, 2026156 ms
Sep 26, 2026157 ms
Oct 3, 2026159 ms
Oct 10, 2026163 ms
Oct 17, 2026162 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of museummacan.org (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. museummacan.org at 0.8 s0.8 s
  2. museummacan.org at 1.7 s1.7 s
  3. museummacan.org at 2.5 s2.5 s
  4. museummacan.org at 3.3 s3.3 s
  5. museummacan.org at 4.1 s4.1 s
  6. museummacan.org at 5.0 s5.0 s
  7. museummacan.org at 5.8 s5.8 s
  8. museummacan.org at 6.6 s6.6 s

Speed

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and TikTok and others), adding 750 KiB and 406 ms of main-thread time.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 483 ms of it running JavaScript. That is comfortably low.

  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.9 s

    5.9 s

    Real visitors wait 5.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.9 s

    4.9 s

    Real visitors see the first content after 4.9 s (75th percentile). Good is under 1.8 s.

  • Speed Index: 12.9 s

    12.9 s

    Visually, the page fills in at 12.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.6 s

    4.6 s

    The first text or image appears after 4.6 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 31% slower for real visitors

    +31%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 129 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 5.9 s to 5.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 117 ms

    117 ms

    Real visitors wait 117 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 508 ms

    508 ms

    Real visitors wait 508 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 4.2 MB in 42 requests

    4.2 MB

    Your homepage downloads 4.2 MB in 42 requests on a phone: images 3.2 MB (16), scripts 707 KiB (11) and stylesheets 213 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 1.8 MB together. On a phone connection a single image that size takes seconds.

  • 4 images far larger than shown

    1.5 MB

    4 images are downloaded at several times the size a phone draws them, for example 20250602_kei_tsibw_merchandise_scarf_dsc6065_sp (1).jpg at 2,400 px wide, shown at 390 px. Resized copies would save about 1.5 MB.

  • 8 images in older formats

    8 images (3.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (1.9 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.20 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.20 g of CO₂e: 143.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 7690
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 20 images without alt text

    20 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (30 elements)

    All page content should be contained by landmarks: 30 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3, h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 36 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8382
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 7 H1 headlines

    There are 7 <h1> headlines (“Loading...”, “Pameran” and “Iwan Effendi: Pulse for Pulse”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 6 links crawlers can't follow

    6 links have no real href, so search engines can't follow them.

  • 37 internal links, 10 external

    The homepage links to 37 pages on museummacan.org and 10 external pages.

4 checks passed
  • Meta description: 75 characters

    Your meta description is 75 characters: “Museum MACAN is a modern and contemporary art museum in Jakarta, Indonesia.”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Museum MACAN | Museum of Modern & Contemporary Art in Nusantara”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.museummacan.org/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.museummacan.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (394 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix98
  • 4 pages share a meta description

    https://www.museummacan.org/about, https://www.museummacan.org/education, https://www.museummacan.org/privacy-policy and https://www.museummacan.org/ticketing-policy use the same meta description. A description written for each page earns more clicks.

  • 5 pages slow to respond

    https://www.museummacan.org/exhibition/PulseforPulse, https://www.museummacan.org/exhibition/max-mara-art-prize, https://www.museummacan.org/cas/Mawas-Wawas, https://www.museummacan.org/education and https://www.museummacan.org/shopatmacan took over 3 s to send their HTML from our server.

  • 12 internal pages checked

    We fetched 12 pages linked from your homepage and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 12 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 12 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 6 small tap targets

    6 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix60
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 290 words of copy

    The homepage carries about 290 words of visible text.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Shop at MACAN”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics, Meta Pixel and TikTok Pixel.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at museummacan.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2017.

Stack

Framework
jQuery
Analytics
Google Analytics

Company

Founded
2017

Upkeep, stack, hiring and company data from programmable.info

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