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musiciansfriend.com website review

Visit site (opens in a new tab)Reviewed 11 October 202644 issues · 98 checks

This review found 44 issues worth fixing on musiciansfriend.com, 17 of them high impact, across 98 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s2.9 sApr 18Oct 33.3 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20263.5 s
Apr 25, 20263.5 s
May 2, 20263.5 s
May 9, 20263.4 s
May 16, 20263.3 s
May 23, 20263.1 s
May 30, 20263.0 s
Jun 6, 20263.0 s
Jun 13, 20263.1 s
Jun 20, 20263.1 s
Jun 27, 20263.3 s
Jul 4, 20263.3 s
Jul 11, 20263.3 s
Jul 18, 20263.3 s
Jul 25, 20263.2 s
Aug 1, 20263.2 s
Aug 8, 20263.2 s
Aug 15, 20263.3 s
Aug 22, 20263.3 s
Aug 29, 20263.4 s
Sep 5, 20263.5 s
Sep 12, 20263.5 s
Sep 19, 20263.4 s
Sep 26, 20263.4 s
Oct 3, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
227 ms182 msApr 18Oct 3211 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026187 ms
Apr 25, 2026188 ms
May 2, 2026194 ms
May 9, 2026196 ms
May 16, 2026201 ms
May 23, 2026204 ms
May 30, 2026202 ms
Jun 6, 2026200 ms
Jun 13, 2026196 ms
Jun 20, 2026192 ms
Jun 27, 2026191 ms
Jul 4, 2026191 ms
Jul 11, 2026192 ms
Jul 18, 2026192 ms
Jul 25, 2026191 ms
Aug 1, 2026194 ms
Aug 8, 2026197 ms
Aug 15, 2026205 ms
Aug 22, 2026213 ms
Aug 29, 2026218 ms
Sep 5, 2026222 ms
Sep 12, 2026222 ms
Sep 19, 2026220 ms
Sep 26, 2026218 ms
Oct 3, 2026211 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of musiciansfriend.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. musiciansfriend.com at 0.9 s0.9 s
  2. musiciansfriend.com at 1.7 s1.7 s
  3. musiciansfriend.com at 2.6 s2.6 s
  4. musiciansfriend.com at 3.4 s3.4 s
  5. musiciansfriend.com at 4.3 s4.3 s
  6. musiciansfriend.com at 5.1 s5.1 s
  7. musiciansfriend.com at 6.0 s6.0 s
  8. musiciansfriend.com at 6.8 s6.8 s

Speed

13 to fix23
  • Use efficient cache lifetimes

    2.3 s · 1.6 MB

    104 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).

  • Improve image delivery

    2.1 s · 1.0 MB

    18 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.1 s faster on a phone.

  • Reduce unused JavaScript

    1.5 s · 750 KiB

    About 750 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • audioeye.com adds 1.6 s

    1.6 s

    audioeye.com costs a phone 1.6 s of main-thread work and 329 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 11.2 s

    A phone's processor spends 11.2 s on main-thread work while loading, 7.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 23

    23/100

    Your mobile performance score is 23. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (audioeye.com, Google Tag Manager and Quantum Metric and others), adding 1.6 MB and 3.7 s of main-thread time.

  • Google Tag Manager adds 856 ms

    856 ms

    Google Tag Manager costs a phone 856 ms of main-thread work and 543 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    750 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 494 ms. During a long task the page ignores taps.

  • Facebook adds 398 ms

    398 ms

    Facebook costs a phone 398 ms of main-thread work and 268 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Quantum Metric adds 402 ms

    402 ms

    Quantum Metric costs a phone 402 ms of main-thread work and 153 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,926 HTML elements

    The page has 2,926 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify JavaScript

    150 ms · 31 KiB

    31 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    150 ms · 25 KiB

    About 25 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    37 KiB

    Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 19.3 s

    19.3 s

    Your largest element takes 19.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Rocktober. Up to 50% Off. Deals on premium brands for all m…”.

  • Time to Interactive: 36.5 s

    36.5 s

    The page becomes fully interactive after 36.5 s. Good is under 3.8 s.

  • Speed Index: 13.6 s

    13.6 s

    Visually, the page fills in at 13.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 2.1 s

    2.1 s

    Scripts block taps and scrolling for 2.1 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.9 s

    3.9 s

    The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

  • Real-user INP: 246 ms

    246 ms

    Real visitors wait 246 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 840 ms

    840 ms

    Real visitors wait 840 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.161

    0.161

    The layout shifts by 0.161 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 187 ms to 211 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 3.5 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

Images and page weight

4 to fix43
  • Page weight: 6.4 MB in 289 requests

    6.4 MB

    Your homepage downloads 6.4 MB in 289 requests on a phone: scripts 2.9 MB (70), images 2.1 MB (88) and other files 918 KiB (70). Under 2 MB keeps phones on slow connections fast.

  • 12 images in older formats

    12 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 15 images below the first screen load straight away

    15 images further down the page (973 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 7 images far larger than shown

    341 KiB

    7 images are downloaded at several times the size a phone draws them, for example gibson-les-paul-standard-50s-honeyburst.jpg at 1,024 px wide, shown at 169 px. Resized copies would save about 341 KiB.

  • About 1.8 g of CO₂ per visit

    1.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.80 g of CO₂e: 216.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9394
  • Positive tabindex

    8 elements have a tabindex above 0, which scrambles the keyboard order.

  • 142 images without alt text

    142 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9295
  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 594 internal links, 9 external

    The homepage links to 594 pages on musiciansfriend.com and 9 external pages.

7 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Shop our selection of instruments, musical equipment & supplies. Get the lowest prices & free shipping on most orders. …”.

  • One H1 headline

    Your main headline reads: “Why Shop with Musician's Friend?”.

  • Title: 44 characters

    Your title is a healthy 44 characters: “Musician's Friend: Musical Instruments Store”.

  • Canonical URL set

    The canonical URL is https://www.musiciansfriend.com/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.musiciansfriend.com/mf-sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.musiciansfriend.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,923 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix78
  • 1 linked page hidden from search

    https://www.musiciansfriend.com/trackorder is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    https://www.musiciansfriend.com/returns has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.musiciansfriend.com/returns, whose canonical is https://www.musiciansfriend.com/pages/45-day-returns. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 4 pages without an H1

    https://www.musiciansfriend.com/trackorder, https://www.musiciansfriend.com/faq, https://www.musiciansfriend.com/rewards and https://www.musiciansfriend.com/thehub have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages slow to respond

    https://www.musiciansfriend.com/guitars, https://www.musiciansfriend.com/electric-guitars and https://www.musiciansfriend.com/acoustic-guitars took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5074
  • 3 broken images

    3 images failed to load on a phone, for example https://quhdnr.musiciansfriend.com/g/uids?pld=JGcaTsfDLVa9TO2CPTYPM6Bct6SX27AmlYqUcA2W5SYHE2y8oJID4drofY2ELMebSYuxZEsVtQQd_r-ngFTAQ4uh_YECIll19Z9nmzOp3aCBV-qWN0XBntSiKbw9gvpjVZgdNbQnM8YGqGz7nhnUL60pmT.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'addEventListener')”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    30 of 37 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix85
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,280 words of copy

    The homepage carries about 1,280 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop the Flash Sale”.

  • 28 calls to action

    The homepage has 28 calls to action, for example “Learn More”, “Contact Us for Details” and “Contact Us”.

  • 3 short forms

    3 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 38 cookies set on arrival

    38

    Opening the homepage sets 38 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 44 other companies contacted

    Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at musiciansfriend.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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What your $25 Growth Playbook adds

This review found 44 issues on musiciansfriend.com, including 23 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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