Website review, no card needed
musiciansfriend.com website review
Visit site (opens in a new tab)Reviewed 11 October 202644 issues · 98 checks
This review found 44 issues worth fixing on musiciansfriend.com, 17 of them high impact, across 98 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 3.5 s |
| Apr 25, 2026 | 3.5 s |
| May 2, 2026 | 3.5 s |
| May 9, 2026 | 3.4 s |
| May 16, 2026 | 3.3 s |
| May 23, 2026 | 3.1 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 3.0 s |
| Jun 13, 2026 | 3.1 s |
| Jun 20, 2026 | 3.1 s |
| Jun 27, 2026 | 3.3 s |
| Jul 4, 2026 | 3.3 s |
| Jul 11, 2026 | 3.3 s |
| Jul 18, 2026 | 3.3 s |
| Jul 25, 2026 | 3.2 s |
| Aug 1, 2026 | 3.2 s |
| Aug 8, 2026 | 3.2 s |
| Aug 15, 2026 | 3.3 s |
| Aug 22, 2026 | 3.3 s |
| Aug 29, 2026 | 3.4 s |
| Sep 5, 2026 | 3.5 s |
| Sep 12, 2026 | 3.5 s |
| Sep 19, 2026 | 3.4 s |
| Sep 26, 2026 | 3.4 s |
| Oct 3, 2026 | 3.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 187 ms |
| Apr 25, 2026 | 188 ms |
| May 2, 2026 | 194 ms |
| May 9, 2026 | 196 ms |
| May 16, 2026 | 201 ms |
| May 23, 2026 | 204 ms |
| May 30, 2026 | 202 ms |
| Jun 6, 2026 | 200 ms |
| Jun 13, 2026 | 196 ms |
| Jun 20, 2026 | 192 ms |
| Jun 27, 2026 | 191 ms |
| Jul 4, 2026 | 191 ms |
| Jul 11, 2026 | 192 ms |
| Jul 18, 2026 | 192 ms |
| Jul 25, 2026 | 191 ms |
| Aug 1, 2026 | 194 ms |
| Aug 8, 2026 | 197 ms |
| Aug 15, 2026 | 205 ms |
| Aug 22, 2026 | 213 ms |
| Aug 29, 2026 | 218 ms |
| Sep 5, 2026 | 222 ms |
| Sep 12, 2026 | 222 ms |
| Sep 19, 2026 | 220 ms |
| Sep 26, 2026 | 218 ms |
| Oct 3, 2026 | 211 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.7 s
2.6 s
3.4 s
4.3 s
5.1 s
6.0 s
6.8 s
Speed
Use efficient cache lifetimes
2.3 s · 1.6 MB104 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).
Improve image delivery
2.1 s · 1.0 MB18 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.1 s faster on a phone.
Reduce unused JavaScript
1.5 s · 750 KiBAbout 750 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
audioeye.com adds 1.6 s
1.6 saudioeye.com costs a phone 1.6 s of main-thread work and 329 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 11.2 s
A phone's processor spends 11.2 s on main-thread work while loading, 7.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 23
23/100Your mobile performance score is 23. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (audioeye.com, Google Tag Manager and Quantum Metric and others), adding 1.6 MB and 3.7 s of main-thread time.
Google Tag Manager adds 856 ms
856 msGoogle Tag Manager costs a phone 856 ms of main-thread work and 543 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
750 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 494 ms. During a long task the page ignores taps.
Facebook adds 398 ms
398 msFacebook costs a phone 398 ms of main-thread work and 268 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Quantum Metric adds 402 ms
402 msQuantum Metric costs a phone 402 ms of main-thread work and 153 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,926 HTML elements
The page has 2,926 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Minify JavaScript
150 ms · 31 KiB31 KiB could be saved by minifying JavaScript.
Reduce unused CSS
150 ms · 25 KiBAbout 25 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
37 KiBPolyfills for old browsers add 37 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
11 KiB11 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 22 ms
22 msYour server sent the HTML in 22 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 19.3 s
19.3 sYour largest element takes 19.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Rocktober. Up to 50% Off. Deals on premium brands for all m…”.
Time to Interactive: 36.5 s
36.5 sThe page becomes fully interactive after 36.5 s. Good is under 3.8 s.
Speed Index: 13.6 s
13.6 sVisually, the page fills in at 13.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 2.1 s
2.1 sScripts block taps and scrolling for 2.1 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.9 s
3.9 sThe first text or image appears after 3.9 s on a phone. Good is under 1.8 s.
Real-user INP: 246 ms
246 msReal visitors wait 246 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 840 ms
840 msReal visitors wait 840 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.161
0.161The layout shifts by 0.161 while loading, so content jumps under the reader's thumb. Good is under 0.1.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 187 ms to 211 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 3.5 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.08
0.08For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Images and page weight
Page weight: 6.4 MB in 289 requests
6.4 MBYour homepage downloads 6.4 MB in 289 requests on a phone: scripts 2.9 MB (70), images 2.1 MB (88) and other files 918 KiB (70). Under 2 MB keeps phones on slow connections fast.
12 images in older formats
12 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
15 images below the first screen load straight away
15 images further down the page (973 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
7 images far larger than shown
341 KiB7 images are downloaded at several times the size a phone draws them, for example gibson-les-paul-standard-50s-honeyburst.jpg at 1,024 px wide, shown at 169 px. Resized copies would save about 341 KiB.
About 1.8 g of CO₂ per visit
1.80 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.80 g of CO₂e: 216.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Positive tabindex
8 elements have a tabindex above 0, which scrambles the keyboard order.
142 images without alt text
142 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
594 internal links, 9 external
The homepage links to 594 pages on musiciansfriend.com and 9 external pages.
7 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “Shop our selection of instruments, musical equipment & supplies. Get the lowest prices & free shipping on most orders. …”.
One H1 headline
Your main headline reads: “Why Shop with Musician's Friend?”.
Title: 44 characters
Your title is a healthy 44 characters: “Musician's Friend: Musical Instruments Store”.
Canonical URL set
The canonical URL is https://www.musiciansfriend.com/.
Structured data in place
Structured data found: Organization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.musiciansfriend.com/mf-sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.musiciansfriend.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,923 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
https://www.musiciansfriend.com/trackorder is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
https://www.musiciansfriend.com/returns has no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.musiciansfriend.com/returns, whose canonical is https://www.musiciansfriend.com/pages/45-day-returns. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
4 pages without an H1
https://www.musiciansfriend.com/trackorder, https://www.musiciansfriend.com/faq, https://www.musiciansfriend.com/rewards and https://www.musiciansfriend.com/thehub have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages slow to respond
https://www.musiciansfriend.com/guitars, https://www.musiciansfriend.com/electric-guitars and https://www.musiciansfriend.com/acoustic-guitars took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 broken images
3 images failed to load on a phone, for example https://quhdnr.musiciansfriend.com/g/uids?pld=JGcaTsfDLVa9TO2CPTYPM6Bct6SX27AmlYqUcA2W5SYHE2y8oJID4drofY2ELMebSYuxZEsVtQQd_r-ngFTAQ4uh_YECIll19Z9nmzOp3aCBV-qWN0XBntSiKbw9gvpjVZgdNbQnM8YGqGz7nhnUL60pmT.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'addEventListener')”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
30 of 37 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,280 words of copy
The homepage carries about 1,280 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop the Flash Sale”.
28 calls to action
The homepage has 28 calls to action, for example “Learn More”, “Contact Us for Details” and “Contact Us”.
3 short forms
3 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
38 cookies set on arrival
38Opening the homepage sets 38 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
44 other companies contacted
Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at musiciansfriend.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on musiciansfriend.com, including 23 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.