Website review, no card needed

mwave.com.au logo

mwave.com.au website review

Visit site (opens in a new tab)Reviewed 3 November 202639 issues · 85 checks

This review found 39 issues worth fixing on mwave.com.au, 14 of them high impact, across 85 checks. The most urgent: main-thread work: 29.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s637 msMay 16Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 2026833 ms
May 23, 2026833 ms
May 30, 2026868 ms
Jun 6, 2026859 ms
Jun 13, 2026850 ms
Jun 20, 2026842 ms
Jun 27, 2026800 ms
Jul 4, 2026801 ms
Jul 11, 2026796 ms
Jul 18, 2026784 ms
Jul 25, 2026781 ms
Aug 1, 2026775 ms
Aug 8, 2026779 ms
Aug 15, 2026793 ms
Aug 22, 2026802 ms
Aug 29, 2026792 ms
Sep 5, 2026798 ms
Sep 12, 2026793 ms
Sep 19, 2026915 ms
Sep 26, 20261.1 s
Oct 3, 20261.3 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
234 ms78 msMay 16Oct 31216 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202699 ms
May 23, 2026100 ms
May 30, 2026101 ms
Jun 6, 2026102 ms
Jun 13, 2026101 ms
Jun 20, 2026100 ms
Jun 27, 202699 ms
Jul 4, 202698 ms
Jul 11, 202697 ms
Jul 18, 202696 ms
Jul 25, 202696 ms
Aug 1, 202696 ms
Aug 8, 202697 ms
Aug 15, 202698 ms
Aug 22, 2026100 ms
Aug 29, 2026101 ms
Sep 5, 2026100 ms
Sep 12, 2026100 ms
Sep 19, 2026111 ms
Sep 26, 2026125 ms
Oct 3, 2026151 ms
Oct 10, 2026195 ms
Oct 17, 2026214 ms
Oct 24, 2026213 ms
Oct 31, 2026216 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mwave.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mwave.com.au at 1.0 s1.0 s
  2. mwave.com.au at 2.0 s2.0 s
  3. mwave.com.au at 3.0 s3.0 s
  4. mwave.com.au at 4.0 s4.0 s
  5. mwave.com.au at 5.0 s5.0 s
  6. mwave.com.au at 6.0 s6.0 s
  7. mwave.com.au at 7.1 s7.1 s
  8. mwave.com.au at 8.1 s8.1 s

Speed

12 to fix50
  • Main-thread work: 29.1 s

    A phone's processor spends 29.1 s on main-thread work while loading, 5.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    1.1 s · 454 KiB

    16 images could be 454 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • 5,870 HTML elements

    The page has 5,870 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Clarity and ZenDesk and others), adding 2.0 MB and 1.7 s of main-thread time.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    950 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Shopify adds 723 ms

    723 ms

    Shopify costs a phone 723 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    150 ms · 573 KiB

    About 573 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Clarity adds 507 ms

    507 ms

    Clarity costs a phone 507 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 101 KiB

    About 101 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • ZenDesk adds 251 ms

    251 ms

    ZenDesk costs a phone 251 ms of main-thread work and 431 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • azurefd.net adds 34 ms

    34 ms

    azurefd.net costs a phone 34 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 204 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    78 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (78 KiB).

  • Minify JavaScript

    32 KiB

    32 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    6 KiB

    Polyfills for old browsers add 6 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 24.6 s

    24.6 s

    The page becomes fully interactive after 24.6 s. Good is under 3.8 s.

  • Largest Contentful Paint: 8.3 s

    8.3 s

    Your largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 10.8 s

    10.8 s

    Visually, the page fills in at 10.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 606 ms

    606 ms

    Scripts block taps and scrolling for 606 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 249 ms

    249 ms

    Real visitors wait 249 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 116% slower for real visitors

    +116%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 99 ms to 216 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 102% slower for real visitors

    +102%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 671 ms

    671 ms

    Real visitors wait 671 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.008

    0.008

    The layout barely moves while loading (CLS 0.008, good is under 0.1).

Images and page weight

2 to fix69
  • Page weight: 6.2 MB in 602 requests

    6.2 MB

    Your homepage downloads 6.2 MB in 602 requests on a phone: images 2.3 MB (90), other files 1.7 MB (295) and scripts 1.7 MB (195). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    21102026-mobile-msibundle.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 6 images below the first screen load straight away

    6 images further down the page (151 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.7 g of CO₂ per visit

    1.74 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.74 g of CO₂e: 209.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 8895
  • 13 text elements with low contrast

    13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 76 links without text

    76 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h5, h3 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 154 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9287
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1,188 internal links, 5 external

    The homepage links to 1,188 pages on mwave.com.au and 5 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Mwave”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “Online Computer Store, laptops and gaming | Mwave”.

  • Canonical URL set

    The canonical URL is https://www.mwave.com.au/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mwave.com.au/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.mwave.com.au/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,327 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix68
  • 1 page without a title

    https://www.mwave.com.au/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://www.mwave.com.au/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 6 pages without a meta description

    https://www.mwave.com.au/collections/finalmouse-gaming-mouse, https://www.mwave.com.au/products/logitech-g-build-your-own-bundle, https://www.mwave.com.au/customer_authentication/redirect, https://www.mwave.com.au/collections/all, https://www.mwave.com.au/collections/clearance and https://www.mwave.com.au/pages/mwave-promos have no meta description, so Google writes the search snippet from whatever text it finds.

  • 7 pages without an H1

    https://www.mwave.com.au/collections/finalmouse-gaming-mouse, https://www.mwave.com.au/products/logitech-g-build-your-own-bundle, https://www.mwave.com.au/customer_authentication/redirect, https://www.mwave.com.au/collections/all, https://www.mwave.com.au/collections/clearance and https://www.mwave.com.au/pages/mwave-promos and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    7 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fixGoogle 9687
  • 558 small tap targets

    558 of 749 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to fetch”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix72
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,734 words of copy

    The homepage carries about 1,734 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Finalmouse SLX Achilles Series Pre-Order” and “Shop All”.

  • 214 calls to action

    The homepage has 214 calls to action, for example “Finalmouse SLX Achilles Series Pre-Order”, “Shop All” and “Shop All & Enquiries”.

  • 13 short forms

    13 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Opening hours shown

    Your opening hours are on the homepage.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mwave.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 39 issues on mwave.com.au, including 20 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25