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mybacs.ch website review

Visit site (opens in a new tab)Reviewed 6 November 202628 issues · 79 checks

This review found 28 issues worth fixing on mybacs.ch, 5 of them high impact, across 79 checks. The most urgent: page weight: 10.4 MB in 331 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.4 sJul 11Aug 291.4 s
Show as table
DateReal-visitor load time (LCP)
Jul 11, 20261.4 s
Jul 25, 20261.5 s
Aug 1, 20261.6 s
Aug 15, 20261.6 s
Aug 29, 20261.4 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mybacs.ch (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mybacs.ch at 0.4 s0.4 s
  2. mybacs.ch at 0.8 s0.8 s
  3. mybacs.ch at 1.1 s1.1 s
  4. mybacs.ch at 1.5 s1.5 s
  5. mybacs.ch at 1.9 s1.9 s
  6. mybacs.ch at 2.3 s2.3 s
  7. mybacs.ch at 2.6 s2.6 s
  8. mybacs.ch at 3.0 s3.0 s

Speed

9 to fix78
  • Improve image delivery

    1,007 KiB

    18 images could be 1,007 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 78

    78/100

    Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, hive.app and Klaviyo and others), adding 1.2 MB and 564 ms of main-thread time.

  • Reduce unused JavaScript

    150 ms · 516 KiB

    About 516 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    650 ms

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,512 HTML elements

    The page has 1,512 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 107 ms

    107 ms

    Shopify costs a phone 107 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 95 ms

    95 ms

    Klaviyo costs a phone 95 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    100 ms · 153 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (153 KiB).

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 120 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Duplicated JavaScript

    21 KiB

    21 KiB JavaScript is shipped twice across bundles.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    12 KiB

    12 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    12 KiB

    About 12 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 57 ms

    57 ms

    Your server sent the HTML in 57 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix74
  • Time to Interactive: 17.3 s

    17.3 s

    The page becomes fully interactive after 17.3 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.2 s

    5.2 s

    Your largest element takes 5.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 4.5 s

    4.5 s

    Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 90 ms

    90 ms

    Scripts block the page for only 90 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 10.4 MB in 331 requests

    10.4 MB

    Your homepage downloads 10.4 MB in 331 requests on a phone: media 6.1 MB (1), scripts 1.7 MB (116) and images 1.3 MB (38). Under 2 MB keeps phones on slow connections fast.

  • 3 images far larger than shown

    285 KiB

    3 images are downloaded at several times the size a phone draws them, for example DE___Collection_Page_-_Radiant_Glow.jpg at 1,620 px wide, shown at 280 px. Resized copies would save about 285 KiB.

  • 1 image in older formats

    1 image (241 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.9 g of CO₂ per visit

    2.94 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.94 g of CO₂e: 352.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 9595
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (8 elements)

    ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.

  • Alternative text of images should not be repeated as text (8 elements)

    Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 86 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • One H1 headline

    Your <h1> is empty.

  • 90 internal links, 9 external

    The homepage links to 90 pages on mybacs.ch and 9 external pages.

7 checks passed
  • Meta description: 105 characters

    Your meta description is 105 characters: “Innovative und hochdosierte synbiotische Nahrungsergänzungsmittel von mybacs. Darmgesundheit neu gedacht.”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “mybacs® - Darmgesundheit neu gedacht – mybacs-ch”.

  • Canonical URL set

    The canonical URL is https://mybacs.ch/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mybacs.ch/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,008 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://mybacs.ch/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 3 linked pages hidden from search

    https://mybacs.ch/collections/mybacs-produkte, https://mybacs.ch/products/dailybacs-women and https://mybacs.ch/pages/widerrufsformular are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 9 pages without a meta description

    https://mybacs.ch/pages/herbst-sale, https://mybacs.ch/collections/mybacs-produkte-by-goal, https://mybacs.ch/pages/bestseller-page, https://mybacs.ch/pages/quiz, https://mybacs.ch/pages/about-us and https://mybacs.ch/pages/ingredients and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    https://mybacs.ch/pages/herbst-sale, https://mybacs.ch/pages/bestseller-page and https://mybacs.ch/pages/womens-line have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages slow to respond

    https://mybacs.ch/collections/mybacs-produkte and https://mybacs.ch/pages/bestseller-page took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Cannot assign to read only property 'protect' of object '#<Object>'”.

2 checks passed
  • Tap targets are thumb-sized

    26 of 31 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 5 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 468 words of copy

    The homepage carries about 468 words of visible text.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Shop”.

  • 1 short form

    A short form (0 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 55 other companies contacted

    Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mybacs.ch, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 20 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Mable · Consentmo Gdpr · Hulk Form Builder · Sitemap Noindex Pro Seo · T Lab Ai Translate · Gorgias Live Chat Helpdesk · Geoip Country Redirect · Crazy Egg · Hreflang Tags · Instafeed · Hive · Klaviyo Email Marketing Sms · Content Translation · Hive Logistics Services · Gdpr Backpack · Cwilltrustoo Reviews · b-cdn.net · trustpilot.com · nfcube.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 28 issues on mybacs.ch, including 12 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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