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mycolorwheel.com website review

Visit site (opens in a new tab)Reviewed 25 October 202641 issues · 99 checks

This review found 41 issues worth fixing on mycolorwheel.com, 15 of them high impact, across 99 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

8 to fix32
  • Reduce unused JavaScript

    2.7 s · 501 KiB

    About 501 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Render-blocking requests

    2.3 s

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.

  • Mobile performance score: 32

    32/100

    Your mobile performance score is 32 (desktop: 57). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    300 ms · 2.8 MB

    15 images could be 2.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Weebly, Google Tag Manager and Google CDN and others), adding 1.2 MB and 693 ms of main-thread time.

  • Use efficient cache lifetimes

    600 ms · 109 KiB

    28 files are served with short cache lifetimes, so returning visitors download them again (109 KiB).

  • Weebly adds 308 ms

    308 ms

    Weebly costs a phone 308 ms of main-thread work and 635 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 122 ms

    122 ms

    Google CDN costs a phone 122 ms of main-thread work and 348 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    250 ms · 44 KiB

    About 44 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 250 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 20 KiB

    Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 12 KiB

    12 KiB could be saved by minifying JavaScript.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 159 ms. During a long task the page ignores taps.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Phones get a much slower page than desktops

    Desktop scores 57 but mobile only 32. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 593 ms of it running JavaScript. That is comfortably low.

  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix33
  • Largest Contentful Paint: 21.0 s

    21.0 s

    Your largest element takes 21.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Beautiful Made Easy ​Since 1965 SHOP ONLINE FURNITURE SALE …”.

  • Time to Interactive: 21.9 s

    21.9 s

    The page becomes fully interactive after 21.9 s. Good is under 3.8 s.

  • First Contentful Paint: 5.0 s

    5.0 s

    The first text or image appears after 5.0 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.2 s

    7.2 s

    Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.336

    0.336

    The layout shifts by 0.336 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 402 ms

    402 ms

    Scripts block taps and scrolling for 402 ms in total while the page loads. Good is under 200 ms.

  • 18 images without width and height

    18 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Images and page weight

5 to fix28
  • Page weight: 5.7 MB in 73 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 73 requests on a phone: images 4.4 MB (29), scripts 1.0 MB (16) and fonts 202 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 2.1 MB together. On a phone connection a single image that size takes seconds.

  • 12 images in older formats

    12 images (3.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 10 images below the first screen load straight away

    10 images further down the page (1.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 4 images far larger than shown

    102 KiB

    4 images are downloaded at several times the size a phone draws them, for example wallpaper-brewster-0003-image-1_orig.jpg at 1,100 px wide, shown at 342 px. Resized copies would save about 102 KiB.

  • About 1.6 g of CO₂ per visit

    1.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.61 g of CO₂e: 193.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9394
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (57 elements)

    All page content should be contained by landmarks: 57 elements on the page fail this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 21 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 7563
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (18 characters)

    Your title is only 18 characters: “Color Wheel - Home”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 87 internal links, 7 external

    The homepage links to 87 pages on mycolorwheel.com and 7 external pages.

3 checks passed
  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mycolorwheel.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (837 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 15 pages without a meta description

    /paint-supplies.html, /interior-paints.html, /paint-wallpaper-primer.html, /exterior-paints-fairfax-mclean-va.html, /clear-finishes--preservatives.html and /painting-supplies-fairfax-mclean-va.html and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    /paint-supplies.html, /interior-paints.html, /paint-wallpaper-primer.html, /exterior-paints-fairfax-mclean-va.html, /clear-finishes--preservatives.html and /painting-supplies-fairfax-mclean-va.html and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    14 of 16 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix79
  • http:// does not redirect

    http://mycolorwheel.com does not redirect to https, so some visitors land on the insecure version.

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (mycolorwheel.com).

  • Valid certificate (86 days left)

    The certificate from Google Trust Services · WE1 verifies for mycolorwheel.com and is valid for another 86 days.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors.

Domain and trust

  • No CAA record

    mycolorwheel.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    mycolorwheel.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 16 years old

    16 years

    mycolorwheel.com was registered in Nov 2009 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Nov 2030

    mycolorwheel.com is registered until Nov 2030.

Content and conversion

2 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 662 words of copy

    The homepage carries about 662 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP ONLINE”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Contact a Sales Representative”, “Shop Online” and “LEARN MORE”.

  • 3 short forms

    3 short forms (6 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be mycolorwheel.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx:triadinet.com mx:triadinet.net a:mail.aaih.net include:emailsrvr.com include:spf.serverdata.net ~all”.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It loads jQuery 1.8.3, older than 3.5 (which fixed known security holes).

Stack

Framework
jQuery
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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