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mygemma.com website review
Visit site (opens in a new tab)Reviewed 5 November 202636 issues · 91 checks
This review found 36 issues worth fixing on mygemma.com, 15 of them high impact, across 91 checks. The most urgent: hcaptcha.com adds 1.7 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #58,006 of 103,151 reviewed websitesbeats 39%
- #36,978 of 57,422 online storesbeats 30%
- #35,166 of 52,253 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.1 s |
| May 23, 2026 | 3.1 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 3.0 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 3.1 s |
| Jun 27, 2026 | 3.1 s |
| Jul 4, 2026 | 3.1 s |
| Jul 11, 2026 | 3.1 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 2.9 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 2.9 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.9 s |
| Sep 5, 2026 | 2.8 s |
| Sep 12, 2026 | 2.8 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 2.7 s |
| Oct 24, 2026 | 2.7 s |
| Oct 31, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 196 ms |
| May 23, 2026 | 199 ms |
| May 30, 2026 | 204 ms |
| Jun 6, 2026 | 204 ms |
| Jun 13, 2026 | 207 ms |
| Jun 20, 2026 | 211 ms |
| Jun 27, 2026 | 212 ms |
| Jul 4, 2026 | 210 ms |
| Jul 11, 2026 | 208 ms |
| Jul 18, 2026 | 205 ms |
| Jul 25, 2026 | 201 ms |
| Aug 1, 2026 | 198 ms |
| Aug 8, 2026 | 197 ms |
| Aug 15, 2026 | 193 ms |
| Aug 22, 2026 | 191 ms |
| Aug 29, 2026 | 191 ms |
| Sep 5, 2026 | 192 ms |
| Sep 12, 2026 | 196 ms |
| Sep 19, 2026 | 203 ms |
| Sep 26, 2026 | 198 ms |
| Oct 3, 2026 | 196 ms |
| Oct 10, 2026 | 193 ms |
| Oct 17, 2026 | 191 ms |
| Oct 24, 2026 | 194 ms |
| Oct 31, 2026 | 192 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
hcaptcha.com adds 1.7 s
1.7 shcaptcha.com costs a phone 1.7 s of main-thread work and 2.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
1.0 s · 757 KiB17 images could be 757 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.
Render-blocking requests
1.6 s48 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Main-thread work: 11.3 s
A phone's processor spends 11.3 s on main-thread work while loading, 7.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Signyfyd adds 1.1 s
1.1 sSignyfyd costs a phone 1.1 s of main-thread work and 261 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 34
34/100Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,736 HTML elements
The page has 3,736 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (hcaptcha.com, Signyfyd and Google Tag Manager and others), adding 5.3 MB and 4.2 s of main-thread time.
Reduce unused JavaScript
300 ms · 2.0 MBAbout 2.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 1.1 MB44 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 639 ms. During a long task the page ignores taps.
Google Tag Manager adds 463 ms
463 msGoogle Tag Manager costs a phone 463 ms of main-thread work and 664 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 136 KiBAbout 136 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Google CDN adds 325 ms
325 msGoogle CDN costs a phone 325 ms of main-thread work and 764 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 232 ms
232 msShopify costs a phone 232 ms of main-thread work and 650 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
101 KiBPolyfills for old browsers add 101 KiB JavaScript that modern phones do not need.
Minify CSS
26 KiB26 KiB could be saved by minifying CSS.
Duplicated JavaScript
18 KiB18 KiB JavaScript is shipped twice across bundles.
Minify JavaScript
16 KiB16 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 16.4 s
16.4 sYour largest element takes 16.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Hermès red Birkin bag with gold-tone hardware held by model…”.
Speed Index: 22.3 s
22.3 sVisually, the page fills in at 22.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 65.0 s
65.0 sThe page becomes fully interactive after 65.0 s. Good is under 3.8 s.
Total Blocking Time: 1.6 s
1.6 sScripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.9 s
2.9 sReal visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 196 ms to 192 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user INP: 153 ms
153 msReal visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 477 ms
477 msReal visitors wait 477 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.1 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.012
0.012The layout barely moves while loading (CLS 0.012, good is under 0.1).
Images and page weight
Page weight: 12.7 MB in 613 requests
12.7 MBYour homepage downloads 12.7 MB in 613 requests on a phone: scripts 5.5 MB (206), images 4.1 MB (148) and other files 1.5 MB (198). Under 2 MB keeps phones on slow connections fast.
32 images below the first screen load straight away
32 images further down the page (2.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
16 images far larger than shown
236 KiB16 images are downloaded at several times the size a phone draws them, for example pink_chanel_bag_c6c1fbf8-a11a-4358-8afb-4b067ac8ca20.png at 1,375 px wide, shown at 359 px. Resized copies would save about 236 KiB.
4 images in older formats
4 images (278 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.6 g of CO₂ per visit
3.59 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.59 g of CO₂e: 431.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
6 form fields without a label
6 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 153 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
532 internal links, 23 external
The homepage links to 532 pages on mygemma.com and 23 external pages.
7 checks passed
Meta description: 134 characters
Your meta description is 134 characters: “Authenticated luxury resale: Louis Vuitton, Chanel, Cartier, Hermès, Tiffany & Co. and more. Buy, sell and trade-in…”.
One H1 headline
Your main headline reads: “Luxury You Can Trust”.
Title: 42 characters
Your title is a healthy 42 characters: “myGemma | Buy & Sell Luxury Jewelry & Bags”.
Canonical URL set
The canonical URL is https://mygemma.com/.
Structured data in place
Structured data found: OnlineStore, Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mygemma.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,651 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://mygemma.com/llms.txt (10 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
9 pages without an H1
https://mygemma.com/collections/handbags, https://mygemma.com/collections/jewelry, https://mygemma.com/collections/watches, https://mygemma.com/collections/accessories, https://mygemma.com/collections/sale and https://mygemma.com/collections/tiffany-co-diamond-rings and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://mygemma.com/collections/hermes-birkin-bags has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 10 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 10 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://mygemma.com/.
16 small tap targets
16 of 36 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,505 words of copy
The homepage carries about 1,505 words of visible text.
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop By Price” and “Pre-Order”.
24 calls to action
The homepage has 24 calls to action, for example “Shop By Price”, “Pre-Order” and “Shop New Arrivals”.
57 short forms
57 short forms (4 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: a star rating and 7 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 4 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
30 cookies set on arrival
30Opening the homepage sets 30 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
71 other companies contacted
Loading the homepage contacts 71 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mygemma.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 25 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Intelligems A B Testing · Tapcart Mobile App · Attentive · Malachyte Mygemma · Redo · Gorgias Live Chat Helpdesk · Klaviyo Email Marketing Sms · Trynow Try Before You Buy · Checkmate · Pb9fm8c7l Opensend · Shop With Friends · Gdpr Backpack · Croissant Capital · Iwish · signifyd.com · yotpo.com · ample.earth · trustpilot.com · attn.tv · amazonaws.com · afterpay.com · retention.com · cloudfront.net · nfcube.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- New York
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on mygemma.com, including 22 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.