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myintent.org website review
Visit site (opens in a new tab)Reviewed 4 November 202635 issues · 83 checks
This review found 35 issues worth fixing on myintent.org, 12 of them high impact, across 83 checks. The most urgent: page weight: 59.4 MB in 464 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #66,774 of 108,879 reviewed websitesbeats 34%
- #42,927 of 61,767 online storesbeats 26%
- #40,748 of 56,365 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.0 s |
| May 23, 2026 | 3.0 s |
| May 30, 2026 | 3.1 s |
| Jun 6, 2026 | 3.1 s |
| Jun 13, 2026 | 3.1 s |
| Jun 20, 2026 | 3.0 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.6 s |
| Oct 31, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 152 ms |
| May 23, 2026 | 157 ms |
| May 30, 2026 | 156 ms |
| Jun 6, 2026 | 161 ms |
| Jun 13, 2026 | 170 ms |
| Jun 20, 2026 | 157 ms |
| Jun 27, 2026 | 163 ms |
| Jul 4, 2026 | 174 ms |
| Jul 11, 2026 | 178 ms |
| Jul 18, 2026 | 194 ms |
| Jul 25, 2026 | 202 ms |
| Aug 1, 2026 | 193 ms |
| Aug 8, 2026 | 194 ms |
| Aug 15, 2026 | 188 ms |
| Aug 22, 2026 | 179 ms |
| Aug 29, 2026 | 187 ms |
| Sep 5, 2026 | 195 ms |
| Sep 12, 2026 | 203 ms |
| Sep 19, 2026 | 219 ms |
| Sep 26, 2026 | 215 ms |
| Oct 3, 2026 | 224 ms |
| Oct 10, 2026 | 225 ms |
| Oct 17, 2026 | 232 ms |
| Oct 24, 2026 | 226 ms |
| Oct 31, 2026 | 204 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.8 s
3.7 s
5.5 s
7.3 s
9.1 s
11.0 s
12.8 s
14.6 s
Speed
Reduce unused JavaScript
1.4 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Main-thread work: 10.1 s
A phone's processor spends 10.1 s on main-thread work while loading, 5.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 48
48/100Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (cincopa.com, Clarity and Shopify and others), adding 56.9 MB and 2.0 s of main-thread time.
cincopa.com adds 561 ms
561 mscincopa.com costs a phone 561 ms of main-thread work and 55.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
550 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.
Use efficient cache lifetimes
534 KiB31 files are served with short cache lifetimes, so returning visitors download them again (534 KiB).
Shopify adds 277 ms
277 msShopify costs a phone 277 ms of main-thread work and 387 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Clarity adds 283 ms
283 msClarity costs a phone 283 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 207 ms
207 msrebuyengine.com costs a phone 207 ms of main-thread work and 653 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Amazon Web Services adds 258 ms
258 msAmazon Web Services costs a phone 258 ms of main-thread work and 28 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,215 HTML elements
The page has 2,215 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 244 ms. During a long task the page ignores taps.
Improve image delivery
205 KiB12 images could be 205 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
179 KiBAbout 179 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
100 ms · 75 KiBPolyfills for old browsers add 75 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 30.6 s
30.6 sThe page becomes fully interactive after 30.6 s. Good is under 3.8 s.
Largest Contentful Paint: 8.6 s
8.6 sYour largest element takes 8.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A motivational poster asking "What's Your Word?" with quest…”.
Speed Index: 15.2 s
15.2 sVisually, the page fills in at 15.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 682 ms
682 msScripts block taps and scrolling for 682 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 39% slower for real visitors
+39%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 152 ms to 204 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
7 checks passed
Real-user INP: 170 ms
170 msReal visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 748 ms
748 msReal visitors wait 748 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 15% faster for real visitors
-15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.0 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 59.4 MB in 464 requests
59.4 MBYour homepage downloads 59.4 MB in 464 requests on a phone: other files 55.5 MB (280), scripts 2.6 MB (115) and fonts 650 KiB (12). Under 2 MB keeps phones on slow connections fast.
About 16.8 g of CO₂ per visit
16.85 gBy the Sustainable Web Design model, a visit to your homepage emits about 16.85 g of CO₂e: 2021.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 66 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (16 characters)
Your title is only 16 characters: “MyIntent Project”. Between 30 and 65 characters leaves room to say what you do and for whom.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
One H1 headline
Your <h1> is empty.
139 internal links, 10 external
The homepage links to 139 pages on myintent.org and 10 external pages.
5 checks passed
Meta description: 135 characters
Your meta description is 135 characters: “What's Your Word? The MyIntent Project - Our mission is to be a catalyst for meaningful conversations and positive acti…”.
Canonical URL set
The canonical URL is https://myintent.org/.
Structured data in place
Structured data found: BreadcrumbList and VideoObject.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://myintent.org/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://myintent.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,364 words), so crawlers that don't run JavaScript still read it.
Other pages
5 pages without a meta description
https://myintent.org/pages/custom, https://myintent.org/collections/custom-bracelet, https://myintent.org/collections/custom-necklace, https://myintent.org/collections/affirmation-kits and https://myintent.org/collections/custom-group-order have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://myintent.org/pages/custom has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.
5 checks passed
Linked pages load
5 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
6 small tap targets
6 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Unexpected token '}'”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 618 words of copy
The homepage carries about 618 words of visible text.
4 checks passed
25 calls to action
The homepage has 25 calls to action, for example “Shop”, “Instagram Shop” and “Maker Shop”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 20 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Google Analytics, Meta Pixel and Microsoft Clarity.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
51 other companies contacted
Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at myintent.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 19 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Judge Me Reviews · Rebuy Personalization Engine · Fontify · Reamaze Live Chat Helpdesk · Video Background · Zepto Product Personalizer · Swatch King · Klaviyo Email Marketing Sms · Variant Image Swatch · Theme App Extension Prod · Reelfy · Easy Tabs Product Tabs · amazonaws.com · trafficmanager.net · herokuapp.com · socialsnowball.io · hextom.com · rebuyengine.com · usefomo.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Los Angeles
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on myintent.org, including 20 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.