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mykickdry.com website review

Visit site (opens in a new tab)Reviewed 10 November 202635 issues · 76 checks

This review found 35 issues worth fixing on mykickdry.com, 13 of them high impact, across 76 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of mykickdry.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mykickdry.com at 0.4 s0.4 s
  2. mykickdry.com at 0.8 s0.8 s
  3. mykickdry.com at 1.2 s1.2 s
  4. mykickdry.com at 1.7 s1.7 s
  5. mykickdry.com at 2.1 s2.1 s
  6. mykickdry.com at 2.5 s2.5 s
  7. mykickdry.com at 2.9 s2.9 s
  8. mykickdry.com at 3.3 s3.3 s

Speed

7 to fix61
  • Reduce unused JavaScript

    2.2 s · 368 KiB

    About 368 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.2 s faster on a phone.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    450 ms · 101 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (101 KiB).

  • 7 third-party services on the page

    7 third-party services load with your homepage (rebuyengine.com, Shopify and Klaviyo and others), adding 1.1 MB and 354 ms of main-thread time.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 882 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 143 ms

    143 ms

    Shopify costs a phone 143 ms of main-thread work and 576 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 151 ms

    151 ms

    rebuyengine.com costs a phone 151 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    250 ms · 136 KiB

    6 images could be 136 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

  • Legacy JavaScript

    250 ms · 43 KiB

    Polyfills for old browsers add 43 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • Reduce unused CSS

    140 ms · 32 KiB

    About 32 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 140 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 151 ms. During a long task the page ignores taps.

  • Render-blocking requests

    100 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 100 ms.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    2 KiB

    2 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix65
  • Largest Contentful Paint: 13.3 s

    13.3 s

    Your largest element takes 13.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 13.4 s

    13.4 s

    The page becomes fully interactive after 13.4 s. Good is under 3.8 s.

  • Speed Index: 7.4 s

    7.4 s

    Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 125 ms

    125 ms

    Scripts block the page for only 125 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.7 MB in 259 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 259 requests on a phone: scripts 1.1 MB (100), other files 758 KiB (100) and images 463 KiB (17). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (23 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.77 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.77 g of CO₂e: 92.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8287
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 25 text elements with low contrast

    25 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (4 elements)

    Interactive controls must not be nested: 4 elements on the page fail this check, rated serious by axe-core.

  • Summary elements must have discernible text (2 elements)

    Summary elements must have discernible text: 2 elements on the page fail this check, rated serious by axe-core.

  • ARIA input fields must have an accessible name (1 element)

    ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 64 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • Meta description is long (226 characters)

    Your meta description is 226 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization, Product and WebSite) but with 1 problem, for example “Product: offers is an empty list”.

  • One H1 headline

    Your <h1> is empty.

  • 38 internal links, 3 external

    The homepage links to 38 pages on mykickdry.com and 3 external pages.

5 checks passed
  • Title: 51 characters

    Your title is a healthy 51 characters: “KickDry: Shoe Deodorizer | Non-toxic Shoe Freshener”.

  • Canonical URL set

    The canonical URL is https://mykickdry.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mykickdry.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (498 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://mykickdry.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

7 to fix55
  • 1 page without a title

    https://mykickdry.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://mykickdry.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages share a title

    https://mykickdry.com/products/kickdry-cleat-odor-eliminator and https://mykickdry.com/products/kickdry-shoe-inserts all use the title “KickDry Cleat Odor Eliminator | Reusable Shoe Drying Inserts for Athl…”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 5 pages without a meta description

    https://mykickdry.com/collections/all, https://mykickdry.com/collections/bundles, https://mykickdry.com/customer_authentication/redirect, https://mykickdry.com/policies/shipping-policy and https://mykickdry.com/blogs/news have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://mykickdry.com/products/kickdry-cleat-odor-eliminator and https://mykickdry.com/products/kickdry-shoe-inserts use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://mykickdry.com/products/kickdry-shoe-inserts, whose canonical is https://mykickdry.com/products/kickdry-cleat-odor-eliminator. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 4 pages without an H1

    https://mykickdry.com/pages/how-it-works, https://mykickdry.com/pages/about, https://mykickdry.com/pages/contact and https://mykickdry.com/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

  • 13 internal pages checked

    We fetched 13 pages linked from your homepage and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 13 pages we checked loaded without an error.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Error producing monorail event MonorailRequestError: Error completing request. A network failure may have prevented the…”.

2 checks passed
  • Tap targets are thumb-sized

    30 of 30 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 423 words of copy

    The homepage carries about 423 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “BUY NOW” and “CONTACT”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Buy Now”, “Contact” and “Shop KickDry”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 41 testimonial or review blocks, 4 customer or partner logos and a star rating.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mykickdry.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Triplewhale · Smart Seo · Rebuy Personalization Engine · Booster Kit By Qikify · Order Value Booster · rebuyengine.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on mykickdry.com, including 11 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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