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mylands.com website review

Visit site (opens in a new tab)Reviewed 9 November 202624 issues · 80 checks

This review found 24 issues worth fixing on mylands.com, 7 of them high impact, across 80 checks. The most urgent: 4 tap targets too small. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.3 sMay 23Nov 71.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.5 s
Jul 11, 20261.6 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.6 s
Sep 5, 20261.7 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Nov 7, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
123 ms90 msMay 23Nov 7119 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202694 ms
May 30, 202694 ms
Jun 6, 202695 ms
Jun 13, 202695 ms
Jun 20, 202696 ms
Jun 27, 202696 ms
Jul 4, 202695 ms
Jul 11, 202695 ms
Jul 18, 202695 ms
Jul 25, 202695 ms
Aug 1, 202694 ms
Aug 8, 202694 ms
Aug 15, 202696 ms
Aug 22, 202696 ms
Aug 29, 202698 ms
Sep 5, 202697 ms
Sep 12, 202697 ms
Sep 19, 202697 ms
Sep 26, 202696 ms
Oct 3, 202696 ms
Oct 10, 202699 ms
Oct 17, 2026104 ms
Oct 24, 2026106 ms
Oct 31, 2026114 ms
Nov 7, 2026119 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mylands.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mylands.com at 0.9 s0.9 s
  2. mylands.com at 1.9 s1.9 s
  3. mylands.com at 2.8 s2.8 s
  4. mylands.com at 3.7 s3.7 s
  5. mylands.com at 4.7 s4.7 s
  6. mylands.com at 5.6 s5.6 s
  7. mylands.com at 6.5 s6.5 s
  8. mylands.com at 7.5 s7.5 s

Speed

8 to fix76
  • Mobile performance score: 76

    76/100

    Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    600 ms · 179 KiB

    About 179 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Render-blocking requests

    600 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    300 ms · 48 KiB

    About 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 286 ms. During a long task the page ignores taps.

  • 2,637 HTML elements

    The page has 2,637 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 217 ms

    217 ms

    Klaviyo costs a phone 217 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Clarity and redbrain.com and others), adding 829 KiB and 497 ms of main-thread time.

  • Use efficient cache lifetimes

    196 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (196 KiB).

  • Improve image delivery

    158 KiB

    3 images could be 158 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 12.5 s

    12.5 s

    The page becomes fully interactive after 12.5 s. Good is under 3.8 s.

  • Speed Index: 7.4 s

    7.4 s

    Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 4.2 s

    4.2 s

    Your largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Tap response (INP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 94 ms to 119 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 128 ms

    128 ms

    Real visitors wait 128 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 361 ms

    361 ms

    Real visitors wait 361 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 198 ms

    198 ms

    Scripts block the page for only 198 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.5 MB in 310 requests

    2.5 MB

    Your homepage downloads 2.5 MB in 310 requests on a phone: other files 1.1 MB (210), scripts 896 KiB (70) and images 393 KiB (19). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.72 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 85.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9291
  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 28 links without text

    28 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9295
  • 2 H1 headlines

    There are 2 <h1> headlines (“Mylands” and “Huguenot™ No.49”). One clear main headline is easier for people and search engines.

  • 327 internal links, 8 external

    The homepage links to 327 pages on mylands.com and 8 external pages.

7 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “Made in London since 1884. Mylands Marble Matt Emulsion, offers more pigment than any other paint, so you can cover mor…”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Mylands | Richly Pigmented Paints with Free Express Delivery”.

  • Canonical URL set

    The canonical URL is https://mylands.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mylands.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,773 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://mylands.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without an H1

    https://mylands.com/pages/contact has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 94 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 6 small tap targets

    6 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 704 words of copy

    The homepage carries about 704 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “ORDER A SAMPLE”.

  • 27 calls to action

    The homepage has 27 calls to action, for example “Shop by colour”, “Shop by project” and “Try before you buy”.

  • 8 short forms

    8 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 26 testimonial or review blocks, 10 customer or partner logos and a star rating.

  • Analytics in place

    Analytics detected: Microsoft Clarity and Plausible.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mylands.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Microsoft Clarity · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Plausible | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
London

Upkeep, stack, hiring and company data from programmable.info

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This review found 24 issues on mylands.com, including 12 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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