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mylee.eu website review

Visit site (opens in a new tab)Reviewed 13 November 202621 issues · 58 checks

This review found 21 issues worth fixing on mylee.eu, 7 of them high impact, across 58 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

One score from every part of this review. How it works

mylee.com (opens in a new tab)

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

2 to fix67

  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 266 ms

    266 ms

    Real visitors wait 266 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

4 checks passed

  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 556 ms

    556 ms

    Real visitors wait 556 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix64

  • Page weight: 4.5 MB

    4.5 MB

    Your homepage downloads 4.5 MB on a phone, 555 KiB of it images (12%). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Festive_Launch_banner_mobile_1_2.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.3 g of CO₂ per visit

    1.29 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.29 g of CO₂e: 154.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fix91

  • 56 tap targets too small

    56 tap targets are too small or too close together to hit reliably with a finger.

  • 38 text elements with low contrast

    38 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (9 elements)

    Scrollable region must have keyboard access: 9 elements on the page fail this check, rated serious by axe-core.

  • autocomplete attribute must be used correctly (2 elements)

    autocomplete attribute must be used correctly: 2 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • 20 links without text

    20 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (2 elements)

    Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed

  • Every image has alt text

    All 72 images in the HTML carry an alt attribute.

  • 56 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 64 WCAG 2.2 A/AA and best-practice rules on the phone render: 56 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fix92

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • One H1 headline

    Your <h1> is empty.

  • 246 internal links, 20 external

    The homepage links to 246 pages on mylee.eu and 20 external pages.

6 checks passed

  • Meta description: 91 characters

    Your meta description is 91 characters: “Shop gel nail polish, kits and accessories at Mylee. Over 250 colours. Exclusive discounts.”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Mylee: Gel Nail Polish & Kits – Mylee - Europe”.

  • Canonical URL set

    The canonical URL is https://mylee.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mylee.com/sitemap.xml.

AI search readiness

1 to fix88

  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,546 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://mylee.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95

  • 1 page without a meta description

    https://mylee.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 86 found) and read each the way a search engine does.

6 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 9 pages that loaded have a <title>.

Best practices

3 to fix71

  • 10 broken images

    10 images failed to load on a phone, for example https://cdn-yotpo-images-production.yotpo.com/Product/976180040/799071587/square.png?1792684979.

  • 107 small tap targets

    107 of 136 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Property "uvR8Em1EY1G3" got suspended, please visit https://anytrack.io for more details.”.

1 checks passed

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83

  • Thin social proof

    Social proof on the homepage: 45 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 929 words of copy

    The homepage carries about 929 words of visible text.

4 checks passed

  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW” and “Get a free Snowdrop Hand Cream”.

  • 20 calls to action

    The homepage has 20 calls to action, for example “Shop NOW”, “Get a free Snowdrop Hand Cream” and “Shop new season”.

  • 17 short forms

    17 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and TikTok Pixel.

Privacy and tracking

  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 5 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 29 cookies set on arrival

    29

    Opening the homepage sets 29 cookies (measured from a US location before any click).

  • 58 other companies contacted

    Loading the homepage contacts 58 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed

  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mylee.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Yotpo Product Reviews · Smart Wishlist · Klaviyo Email Marketing Sms · Videowise Video Commerce · Cozy Country Redirect · Hitsy Progress Bar · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 21 issues on mylee.eu, including 2 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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