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mylky.de website review

Visit site (opens in a new tab)Reviewed 5 November 202636 issues · 85 checks

This review found 36 issues worth fixing on mylky.de, 18 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s2.0 sMay 16Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.5 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.1 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
193 ms169 msMay 16Oct 31190 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026172 ms
May 23, 2026174 ms
May 30, 2026178 ms
Jun 6, 2026179 ms
Jun 13, 2026187 ms
Jun 20, 2026188 ms
Jun 27, 2026188 ms
Jul 4, 2026189 ms
Jul 11, 2026189 ms
Jul 18, 2026187 ms
Jul 25, 2026186 ms
Aug 1, 2026181 ms
Aug 8, 2026180 ms
Aug 15, 2026180 ms
Aug 22, 2026185 ms
Aug 29, 2026185 ms
Sep 5, 2026186 ms
Sep 12, 2026185 ms
Sep 19, 2026180 ms
Sep 26, 2026181 ms
Oct 3, 2026179 ms
Oct 10, 2026182 ms
Oct 17, 2026186 ms
Oct 24, 2026187 ms
Oct 31, 2026190 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mylky.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mylky.de at 1.2 s1.2 s
  2. mylky.de at 2.5 s2.5 s
  3. mylky.de at 3.7 s3.7 s
  4. mylky.de at 4.9 s4.9 s
  5. mylky.de at 6.1 s6.1 s
  6. mylky.de at 7.4 s7.4 s
  7. mylky.de at 8.6 s8.6 s
  8. mylky.de at 9.8 s9.8 s

Speed

10 to fix48
  • Reduce unused JavaScript

    2.7 s · 737 KiB

    About 737 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Render-blocking requests

    1.1 s

    23 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.1 s

    A phone's processor spends 5.1 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and Klaviyo and others), adding 3.6 MB and 1.0 s of main-thread time.

  • Shopify adds 255 ms

    255 ms

    Shopify costs a phone 255 ms of main-thread work and 2.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 251 ms

    251 ms

    Google Tag Manager costs a phone 251 ms of main-thread work and 417 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 168 ms

    168 ms

    Klaviyo costs a phone 168 ms of main-thread work and 355 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,603 HTML elements

    The page has 1,603 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • tidio.co adds 78 ms

    78 ms

    tidio.co costs a phone 78 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    250 ms · 56 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (56 KiB).

  • Improve image delivery

    238 KiB

    10 images could be 238 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    150 ms · 21 KiB

    About 21 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 144 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 27.7 s

    27.7 s

    Your largest element takes 27.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Frische Pflanzendrinks im Handumdrehen Verzichte auf Zusatz…”.

  • Speed Index: 16.7 s

    16.7 s

    Visually, the page fills in at 16.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 31.6 s

    31.6 s

    The page becomes fully interactive after 31.6 s. Good is under 3.8 s.

  • First Contentful Paint: 3.1 s

    3.1 s

    The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

  • Real-user INP: 205 ms

    205 ms

    Real visitors wait 205 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Total Blocking Time: 468 ms

    468 ms

    Scripts block taps and scrolling for 468 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 172 ms to 190 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 568 ms

    568 ms

    Real visitors wait 568 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix25
  • Page weight: 7.1 MB in 522 requests

    7.1 MB

    Your homepage downloads 7.1 MB in 522 requests on a phone: images 2.7 MB (70), scripts 2.1 MB (102) and other files 1.5 MB (289). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    about-last-mb.webp weighs 882 KiB. On a phone connection a single image that size takes seconds.

  • 4 images far larger than shown

    550 KiB

    4 images are downloaded at several times the size a phone draws them, for example 2026-08-14_21.01.37_6.svg at 468 px wide, shown at 75 px. Resized copies would save about 550 KiB.

  • 1 image in older formats

    1 image (882 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.0 g of CO₂ per visit

    2.01 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.01 g of CO₂e: 240.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 9092
  • 22 text elements with low contrast

    22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Orphan list items

    Some list items are not inside a list.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (8 elements).

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “Selbstgemachte, pflanzliche Milch in nur 60 Sekun…”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: missing name”.

  • 48 internal links, 3 external

    The homepage links to 48 pages on mylky.de and 3 external pages.

6 checks passed
  • Meta description: 128 characters

    Your meta description is 128 characters: “Mach dir frische pflanzliche Drinks aus Hafer, Mandeln oder Cashewnüssen. Ohne Zusatzstoffe, ohne Sieben. Fertig in 60 …”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “Mylky | Frische pflanzliche Drinks in 60 Sekunden”.

  • Canonical URL set

    The canonical URL is https://mylky.de/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mylky.de/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (0 of 6 facts)

    Your Organization JSON-LD is missing name, url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (706 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://mylky.de/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 14 pages without an H1

    https://mylky.de/products/mylky, https://mylky.de/products/mylky-flaschen-burste, https://mylky.de/products/mylky-messloffel-set, https://mylky.de/products/mylky-gehackte-datteln, https://mylky.de/products/rezeptbuch and https://mylky.de/collections/zubehor and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 9 pages with very little text

    https://mylky.de/products/rezeptbuch, https://mylky.de/collections/zubehor, https://mylky.de/pages/wie-es-funktioniert-1, https://mylky.de/pages/uber-uns, https://mylky.de/pages/support and https://mylky.de/blogs/rezepte/vegan-chai-latte and 3 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9276
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=187203945&tm=gtm002&Ver=2&mid=a2fdb9a5-50b3-48b3-999e-fd7d1e713946&bo=1&sid=e75fd510d8f611f19e30cbba8e843d84&vid=e75ff7c0d8f611f19cc7414cb87892e1&vids=0&msclkid=N&pi=9.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    11 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 578 words of copy

    The homepage carries about 578 words of visible text.

4 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Zum Shop”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 21 testimonial or review blocks, a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 44 cookies set on arrival

    44

    Opening the homepage sets 44 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 52 other companies contacted

    Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mylky.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 22 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Intelligems A B Testing · Klaviyo Email Marketing Sms · Smart Seo · Triplewhale · Conversios Microsoft App · Judge Me Reviews · Faq Help Center · Essential Announcer · T Lab Ai Translate · Uppromote Affiliate · Easy Advanced Translations · Gdpr Cookie Consent · Essential Announcement Bar · Guarantees Features Icons · Affiliatery · Affliate By Secomapp · Sticky Cart By Qikify · Ecomsend · hextom.com · amazonaws.com · goaffpro.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on mylky.de, including 17 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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