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mylky.de website review
Visit site (opens in a new tab)Reviewed 5 November 202636 issues · 85 checks
This review found 36 issues worth fixing on mylky.de, 18 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #76,700 of 108,877 reviewed websitesbeats 26%
- #48,393 of 61,767 online storesbeats 18%
- #45,577 of 56,365 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 172 ms |
| May 23, 2026 | 174 ms |
| May 30, 2026 | 178 ms |
| Jun 6, 2026 | 179 ms |
| Jun 13, 2026 | 187 ms |
| Jun 20, 2026 | 188 ms |
| Jun 27, 2026 | 188 ms |
| Jul 4, 2026 | 189 ms |
| Jul 11, 2026 | 189 ms |
| Jul 18, 2026 | 187 ms |
| Jul 25, 2026 | 186 ms |
| Aug 1, 2026 | 181 ms |
| Aug 8, 2026 | 180 ms |
| Aug 15, 2026 | 180 ms |
| Aug 22, 2026 | 185 ms |
| Aug 29, 2026 | 185 ms |
| Sep 5, 2026 | 186 ms |
| Sep 12, 2026 | 185 ms |
| Sep 19, 2026 | 180 ms |
| Sep 26, 2026 | 181 ms |
| Oct 3, 2026 | 179 ms |
| Oct 10, 2026 | 182 ms |
| Oct 17, 2026 | 186 ms |
| Oct 24, 2026 | 187 ms |
| Oct 31, 2026 | 190 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
2.7 s · 737 KiBAbout 737 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.
Render-blocking requests
1.1 s23 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 48
48/100Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.1 s
A phone's processor spends 5.1 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and Klaviyo and others), adding 3.6 MB and 1.0 s of main-thread time.
Shopify adds 255 ms
255 msShopify costs a phone 255 ms of main-thread work and 2.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 251 ms
251 msGoogle Tag Manager costs a phone 251 ms of main-thread work and 417 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 168 ms
168 msKlaviyo costs a phone 168 ms of main-thread work and 355 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,603 HTML elements
The page has 1,603 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
tidio.co adds 78 ms
78 mstidio.co costs a phone 78 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
250 ms · 56 KiB12 files are served with short cache lifetimes, so returning visitors download them again (56 KiB).
Improve image delivery
238 KiB10 images could be 238 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
150 ms · 21 KiBAbout 21 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 144 ms. During a long task the page ignores taps.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 27.7 s
27.7 sYour largest element takes 27.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Frische Pflanzendrinks im Handumdrehen Verzichte auf Zusatz…”.
Speed Index: 16.7 s
16.7 sVisually, the page fills in at 16.7 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 31.6 s
31.6 sThe page becomes fully interactive after 31.6 s. Good is under 3.8 s.
First Contentful Paint: 3.1 s
3.1 sThe first text or image appears after 3.1 s on a phone. Good is under 1.8 s.
Real-user INP: 205 ms
205 msReal visitors wait 205 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Total Blocking Time: 468 ms
468 msScripts block taps and scrolling for 468 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 172 ms to 190 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 568 ms
568 msReal visitors wait 568 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 7.1 MB in 522 requests
7.1 MBYour homepage downloads 7.1 MB in 522 requests on a phone: images 2.7 MB (70), scripts 2.1 MB (102) and other files 1.5 MB (289). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
about-last-mb.webp weighs 882 KiB. On a phone connection a single image that size takes seconds.
4 images far larger than shown
550 KiB4 images are downloaded at several times the size a phone draws them, for example 2026-08-14_21.01.37_6.svg at 468 px wide, shown at 75 px. Resized copies would save about 550 KiB.
1 image in older formats
1 image (882 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.0 g of CO₂ per visit
2.01 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.01 g of CO₂e: 240.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
22 text elements with low contrast
22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Orphan list items
Some list items are not inside a list.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (8 elements).
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “Selbstgemachte, pflanzliche Milch in nur 60 Sekun…”). One clear main headline is easier for people and search engines.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: missing name”.
48 internal links, 3 external
The homepage links to 48 pages on mylky.de and 3 external pages.
6 checks passed
Meta description: 128 characters
Your meta description is 128 characters: “Mach dir frische pflanzliche Drinks aus Hafer, Mandeln oder Cashewnüssen. Ohne Zusatzstoffe, ohne Sieben. Fertig in 60 …”.
Title: 49 characters
Your title is a healthy 49 characters: “Mylky | Frische pflanzliche Drinks in 60 Sekunden”.
Canonical URL set
The canonical URL is https://mylky.de/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mylky.de/sitemap.xml.
AI search readiness
Organization data is thin (0 of 6 facts)
Your Organization JSON-LD is missing name, url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (706 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://mylky.de/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
14 pages without an H1
https://mylky.de/products/mylky, https://mylky.de/products/mylky-flaschen-burste, https://mylky.de/products/mylky-messloffel-set, https://mylky.de/products/mylky-gehackte-datteln, https://mylky.de/products/rezeptbuch and https://mylky.de/collections/zubehor and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
9 pages with very little text
https://mylky.de/products/rezeptbuch, https://mylky.de/collections/zubehor, https://mylky.de/pages/wie-es-funktioniert-1, https://mylky.de/pages/uber-uns, https://mylky.de/pages/support and https://mylky.de/blogs/rezepte/vegan-chai-latte and 3 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.
6 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=187203945&tm=gtm002&Ver=2&mid=a2fdb9a5-50b3-48b3-999e-fd7d1e713946&bo=1&sid=e75fd510d8f611f19e30cbba8e843d84&vid=e75ff7c0d8f611f19cc7414cb87892e1&vids=0&msclkid=N&pi=9.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
2 checks passed
Tap targets are thumb-sized
11 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 578 words of copy
The homepage carries about 578 words of visible text.
4 checks passed
1 call to action
The homepage has 1 call to action, for example “Zum Shop”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 21 testimonial or review blocks, a star rating and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
44 cookies set on arrival
44Opening the homepage sets 44 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
52 other companies contacted
Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mylky.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 22 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Intelligems A B Testing · Klaviyo Email Marketing Sms · Smart Seo · Triplewhale · Conversios Microsoft App · Judge Me Reviews · Faq Help Center · Essential Announcer · T Lab Ai Translate · Uppromote Affiliate · Easy Advanced Translations · Gdpr Cookie Consent · Essential Announcement Bar · Guarantees Features Icons · Affiliatery · Affliate By Secomapp · Sticky Cart By Qikify · Ecomsend · hextom.com · amazonaws.com · goaffpro.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on mylky.de, including 17 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.