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mymokacoffee.com website review

Visit site (opens in a new tab)Reviewed 24 October 202642 issues · 87 checks

This review found 42 issues worth fixing on mymokacoffee.com, 11 of them high impact, across 87 checks. The most urgent: mobile performance score: 38. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.5 sMay 2Oct 171.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.5 s
May 9, 20261.5 s
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.6 s
Jun 6, 20261.5 s
Jun 13, 20261.6 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
74 ms67 msMay 2Oct 1768 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202671 ms
May 9, 202670 ms
May 16, 202670 ms
May 23, 202671 ms
May 30, 202672 ms
Jun 6, 202672 ms
Jun 13, 202673 ms
Jun 20, 202671 ms
Jun 27, 202671 ms
Jul 4, 202670 ms
Jul 11, 202670 ms
Jul 18, 202670 ms
Jul 25, 202671 ms
Aug 1, 202670 ms
Aug 8, 202670 ms
Aug 15, 202670 ms
Aug 22, 202670 ms
Aug 29, 202670 ms
Sep 5, 202671 ms
Sep 12, 202670 ms
Sep 19, 202670 ms
Sep 26, 202670 ms
Oct 3, 202670 ms
Oct 10, 202669 ms
Oct 17, 202668 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mymokacoffee.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mymokacoffee.com at 1.2 s1.2 s
  2. mymokacoffee.com at 2.4 s2.4 s
  3. mymokacoffee.com at 3.7 s3.7 s
  4. mymokacoffee.com at 4.9 s4.9 s
  5. mymokacoffee.com at 6.1 s6.1 s
  6. mymokacoffee.com at 7.3 s7.3 s
  7. mymokacoffee.com at 8.6 s8.6 s
  8. mymokacoffee.com at 9.8 s9.8 s

Speed

12 to fix38
  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38 (desktop: 78). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.8 s

    A phone's processor spends 9.8 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, pop-convert.com and Other Google APIs/SDKs and others), adding 1.1 MB and 1.1 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 786 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    450 ms · 321 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (321 KiB).

  • Improve image delivery

    300 ms · 432 KiB

    22 images could be 432 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused JavaScript

    300 ms · 221 KiB

    About 221 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google CDN adds 473 ms

    473 ms

    Google CDN costs a phone 473 ms of main-thread work and 126 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • pop-convert.com adds 441 ms

    441 ms

    pop-convert.com costs a phone 441 ms of main-thread work and 375 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 45 KiB

    About 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 2,356 HTML elements

    The page has 2,356 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Other Google APIs/SDKs adds 75 ms

    75 ms

    Other Google APIs/SDKs costs a phone 75 ms of main-thread work and 501 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    150 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Legacy JavaScript

    100 ms · 15 KiB

    Polyfills for old browsers add 15 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • Phones get a much slower page than desktops

    Desktop scores 78 but mobile only 38. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 6.7 s

    6.7 s

    Your largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 1.8 s

    1.8 s

    Scripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 13.6 s

    13.6 s

    The page becomes fully interactive after 13.6 s. Good is under 3.8 s.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 71 ms to 68 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 72 ms

    72 ms

    Real visitors wait 72 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 594 ms

    594 ms

    Real visitors wait 594 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.005

    0.005

    The layout barely moves while loading (CLS 0.005, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.4 MB in 216 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 216 requests on a phone: images 1.3 MB (41), other files 1.1 MB (104) and scripts 818 KiB (63). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    EF7A6505_540x.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.0 g of CO₂ per visit

    0.95 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 114.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8390
  • Certain ARIA roles must be contained by particular parents (8 elements)

    Certain ARIA roles must be contained by particular parents: 8 elements on the page fail this check, rated critical by axe-core.

  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (36 elements)

    All page content should be contained by landmarks: 36 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 43 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9284
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (251 characters)

    Your meta description is 251 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • One H1 headline

    Your <h1> is empty.

  • 136 internal links, 10 external

    The homepage links to 136 pages on mymokacoffee.com and 10 external pages.

5 checks passed
  • Title: 43 characters

    Your title is a healthy 43 characters: “MOKA | Coffee. Espresso. Tea. – MOKA Coffee”.

  • Canonical URL set

    The canonical URL is https://mymokacoffee.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mymokacoffee.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,307 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://mymokacoffee.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix63
  • 1 page without a title

    https://mymokacoffee.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://mymokacoffee.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 9 pages without a meta description

    https://mymokacoffee.com/pages/subscriptions, https://mymokacoffee.com/pages/menu, https://mymokacoffee.com/pages/events, https://mymokacoffee.com/pages/catering, https://mymokacoffee.com/pages/locations and https://mymokacoffee.com/pages/contact and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://mymokacoffee.com/collections/frontpage/products/house-roast, whose canonical is https://mymokacoffee.com/products/house-roast. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 7 pages without an H1

    https://mymokacoffee.com/pages/subscriptions, https://mymokacoffee.com/pages/moka-app-rewards-program, https://mymokacoffee.com/pages/menu, https://mymokacoffee.com/pages/events, https://mymokacoffee.com/pages/catering and https://mymokacoffee.com/pages/locations and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

2 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fixGoogle 7391
  • 37 small tap targets

    37 of 71 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: 37 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • A 8-field form

    Your longest form asks for 8 fields (0 required). Every extra field lowers completion.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 616 words of copy

    The homepage carries about 616 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Subscribe & Save” and “Shop Blanco”.

  • 33 calls to action

    The homepage has 33 calls to action, for example “Subscribe & Save”, “Shop Blanco” and “SUBSCRIBE”.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 2 email links.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mymokacoffee.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify

Upkeep, stack, hiring and company data from programmable.info

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