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mymokacoffee.com website review
Visit site (opens in a new tab)Reviewed 24 October 202642 issues · 87 checks
This review found 42 issues worth fixing on mymokacoffee.com, 11 of them high impact, across 87 checks. The most urgent: mobile performance score: 38. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #43,136 of 108,880 reviewed websitesbeats 55%
- #28,689 of 61,767 online storesbeats 47%
- #27,617 of 56,365 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.5 s |
| May 9, 2026 | 1.5 s |
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 71 ms |
| May 9, 2026 | 70 ms |
| May 16, 2026 | 70 ms |
| May 23, 2026 | 71 ms |
| May 30, 2026 | 72 ms |
| Jun 6, 2026 | 72 ms |
| Jun 13, 2026 | 73 ms |
| Jun 20, 2026 | 71 ms |
| Jun 27, 2026 | 71 ms |
| Jul 4, 2026 | 70 ms |
| Jul 11, 2026 | 70 ms |
| Jul 18, 2026 | 70 ms |
| Jul 25, 2026 | 71 ms |
| Aug 1, 2026 | 70 ms |
| Aug 8, 2026 | 70 ms |
| Aug 15, 2026 | 70 ms |
| Aug 22, 2026 | 70 ms |
| Aug 29, 2026 | 70 ms |
| Sep 5, 2026 | 71 ms |
| Sep 12, 2026 | 70 ms |
| Sep 19, 2026 | 70 ms |
| Sep 26, 2026 | 70 ms |
| Oct 3, 2026 | 70 ms |
| Oct 10, 2026 | 69 ms |
| Oct 17, 2026 | 68 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.4 s
3.7 s
4.9 s
6.1 s
7.3 s
8.6 s
9.8 s
Speed
Mobile performance score: 38
38/100Your mobile performance score is 38 (desktop: 78). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.8 s
A phone's processor spends 9.8 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, pop-convert.com and Other Google APIs/SDKs and others), adding 1.1 MB and 1.1 s of main-thread time.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 786 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
450 ms · 321 KiB17 files are served with short cache lifetimes, so returning visitors download them again (321 KiB).
Improve image delivery
300 ms · 432 KiB22 images could be 432 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Reduce unused JavaScript
300 ms · 221 KiBAbout 221 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Google CDN adds 473 ms
473 msGoogle CDN costs a phone 473 ms of main-thread work and 126 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
pop-convert.com adds 441 ms
441 mspop-convert.com costs a phone 441 ms of main-thread work and 375 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 45 KiBAbout 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
2,356 HTML elements
The page has 2,356 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Other Google APIs/SDKs adds 75 ms
75 msOther Google APIs/SDKs costs a phone 75 ms of main-thread work and 501 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
150 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Legacy JavaScript
100 ms · 15 KiBPolyfills for old browsers add 15 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Phones get a much slower page than desktops
Desktop scores 78 but mobile only 38. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 6.7 s
6.7 sYour largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 1.8 s
1.8 sScripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.
Time to Interactive: 13.6 s
13.6 sThe page becomes fully interactive after 13.6 s. Good is under 3.8 s.
Speed Index: 8.7 s
8.7 sVisually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 71 ms to 68 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 72 ms
72 msReal visitors wait 72 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 594 ms
594 msReal visitors wait 594 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.005
0.005The layout barely moves while loading (CLS 0.005, good is under 0.1).
Images and page weight
Page weight: 3.4 MB in 216 requests
3.4 MBYour homepage downloads 3.4 MB in 216 requests on a phone: images 1.3 MB (41), other files 1.1 MB (104) and scripts 818 KiB (63). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
EF7A6505_540x.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.0 g of CO₂ per visit
0.95 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 114.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must be contained by particular parents (8 elements)
Certain ARIA roles must be contained by particular parents: 8 elements on the page fail this check, rated critical by axe-core.
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (36 elements)
All page content should be contained by landmarks: 36 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 43 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (251 characters)
Your meta description is 251 characters; Google truncates after about 160, so the end of your pitch is cut.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
One H1 headline
Your <h1> is empty.
136 internal links, 10 external
The homepage links to 136 pages on mymokacoffee.com and 10 external pages.
5 checks passed
Title: 43 characters
Your title is a healthy 43 characters: “MOKA | Coffee. Espresso. Tea. – MOKA Coffee”.
Canonical URL set
The canonical URL is https://mymokacoffee.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mymokacoffee.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,307 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://mymokacoffee.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://mymokacoffee.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://mymokacoffee.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
9 pages without a meta description
https://mymokacoffee.com/pages/subscriptions, https://mymokacoffee.com/pages/menu, https://mymokacoffee.com/pages/events, https://mymokacoffee.com/pages/catering, https://mymokacoffee.com/pages/locations and https://mymokacoffee.com/pages/contact and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://mymokacoffee.com/collections/frontpage/products/house-roast, whose canonical is https://mymokacoffee.com/products/house-roast. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
7 pages without an H1
https://mymokacoffee.com/pages/subscriptions, https://mymokacoffee.com/pages/moka-app-rewards-program, https://mymokacoffee.com/pages/menu, https://mymokacoffee.com/pages/events, https://mymokacoffee.com/pages/catering and https://mymokacoffee.com/pages/locations and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Best practices
37 small tap targets
37 of 71 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 37 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
A 8-field form
Your longest form asks for 8 fields (0 required). Every extra field lowers completion.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 616 words of copy
The homepage carries about 616 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Subscribe & Save” and “Shop Blanco”.
33 calls to action
The homepage has 33 calls to action, for example “Subscribe & Save”, “Shop Blanco” and “SUBSCRIBE”.
Direct contact links
Visitors can reach you directly: 1 phone link and 2 email links.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mymokacoffee.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on mymokacoffee.com, including 17 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.