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mynuora.com website review
Visit site (opens in a new tab)Reviewed 7 November 202631 issues · 83 checks
This review found 31 issues worth fixing on mynuora.com, 12 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #21,418 of 93,162 reviewed websitesbeats 72%
- #13,388 of 49,685 online storesbeats 67%
- #12,948 of 44,846 Shopify storesbeats 64%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 2.9 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 3.0 s |
| Jun 27, 2026 | 3.0 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 3.0 s |
| Sep 5, 2026 | 3.0 s |
| Sep 12, 2026 | 3.1 s |
| Sep 19, 2026 | 3.0 s |
| Sep 26, 2026 | 3.0 s |
| Oct 3, 2026 | 3.0 s |
| Oct 10, 2026 | 3.1 s |
| Oct 17, 2026 | 3.1 s |
| Oct 24, 2026 | 3.1 s |
| Oct 31, 2026 | 3.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 154 ms |
| May 23, 2026 | 155 ms |
| May 30, 2026 | 162 ms |
| Jun 6, 2026 | 168 ms |
| Jun 13, 2026 | 163 ms |
| Jun 20, 2026 | 162 ms |
| Jun 27, 2026 | 154 ms |
| Jul 4, 2026 | 148 ms |
| Jul 11, 2026 | 148 ms |
| Jul 18, 2026 | 154 ms |
| Jul 25, 2026 | 159 ms |
| Aug 1, 2026 | 155 ms |
| Aug 8, 2026 | 154 ms |
| Aug 15, 2026 | 145 ms |
| Aug 22, 2026 | 136 ms |
| Aug 29, 2026 | 130 ms |
| Sep 5, 2026 | 129 ms |
| Sep 12, 2026 | 129 ms |
| Sep 19, 2026 | 129 ms |
| Sep 26, 2026 | 126 ms |
| Oct 3, 2026 | 125 ms |
| Oct 10, 2026 | 126 ms |
| Oct 17, 2026 | 124 ms |
| Oct 24, 2026 | 124 ms |
| Oct 31, 2026 | 124 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
3.0 s · 825 KiBAbout 825 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.
Mobile performance score: 41
41/100Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.2 s
A phone's processor spends 6.2 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, alia-prod.com and trackcollect.com and others), adding 1.7 MB and 1.8 s of main-thread time.
Improve image delivery
450 ms · 577 KiB11 images could be 577 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Use efficient cache lifetimes
350 ms · 329 KiB23 files are served with short cache lifetimes, so returning visitors download them again (329 KiB).
Google Tag Manager adds 522 ms
522 msGoogle Tag Manager costs a phone 522 ms of main-thread work and 770 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
450 ms19 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Legacy JavaScript
300 ms · 82 KiBPolyfills for old browsers add 82 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
alia-prod.com adds 335 ms
335 msalia-prod.com costs a phone 335 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 179 ms
179 msShopify costs a phone 179 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 248 ms. During a long task the page ignores taps.
Minify JavaScript
150 ms · 43 KiB43 KiB could be saved by minifying JavaScript.
Reduce unused CSS
150 ms · 21 KiBAbout 21 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Duplicated JavaScript
150 ms · 17 KiB17 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 16.0 s
16.0 sYour largest element takes 16.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Nuora gut comfort and feminine balance products”.
Time to Interactive: 24.4 s
24.4 sThe page becomes fully interactive after 24.4 s. Good is under 3.8 s.
Speed Index: 11.8 s
11.8 sVisually, the page fills in at 11.8 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 784 ms
784 msScripts block taps and scrolling for 784 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.1 s
3.1 sThe first text or image appears after 3.1 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 112 ms
112 msReal visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 516 ms
516 msReal visitors wait 516 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 20% faster for real visitors
-20%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 154 ms to 124 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.7 MB in 408 requests
4.7 MBYour homepage downloads 4.7 MB in 408 requests on a phone: scripts 2.1 MB (118), images 1,010 KiB (49) and other files 1,008 KiB (190). Under 2 MB keeps phones on slow connections fast.
2 images far larger than shown
46 KiB2 images are downloaded at several times the size a phone draws them, for example nuora-review-wall-01.png at 800 px wide, shown at 266 px. Resized copies would save about 46 KiB.
2 images in older formats
2 images (179 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.3 g of CO₂ per visit
1.33 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.33 g of CO₂e: 159.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
Elements must only use permitted ARIA attributes (9 elements)
Elements must only use permitted ARIA attributes: 9 elements on the page fail this check, rated serious by axe-core.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
All page content should be contained by landmarks (13 elements)
All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (12 elements)
ARIA role should be appropriate for the element: 12 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 160 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “Gut Comfort & Feminine Balance, Made Simple”). One clear main headline is easier for people and search engines.
58 internal links, 0 external
The homepage links to 58 pages on mynuora.com and 0 external pages.
7 checks passed
Meta description: 158 characters
Your meta description is 158 characters: “Science-backed probiotic gummies & capsules for vaginal pH, odor, gut health & more. 500,000+ packs sold. Sugar-free, v…”.
Title: 49 characters
Your title is a healthy 49 characters: “Nuora | Vaginal & Gut Health Probiotics for Women”.
Canonical URL set
The canonical URL is https://mynuora.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mynuora.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,171 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://mynuora.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
https://mynuora.com/products/feminine-balance-gummies-1 is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
8 pages without a meta description
https://mynuora.com/policies/shipping-policy, https://mynuora.com/pages/growth-program-earn-25-per-order-with-nuora, https://mynuora.com/policies/refund-policy, https://mynuora.com/pages/contact, https://mynuora.com/pages/gut-capsule and https://mynuora.com/policies/subscription-policy and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages without an H1
https://mynuora.com/pages/growth-program-earn-25-per-order-with-nuora, https://mynuora.com/apps/track123 and https://mynuora.com/pages/contact have no <h1> headline, so visitors and search engines get no clear main topic.
12 internal pages checked
We fetched 12 pages linked from your homepage and read each the way a search engine does.
4 checks passed
Linked pages load
All 12 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “HCFsb is not defined”.
2 checks passed
Tap targets are thumb-sized
18 of 18 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 899 words of copy
The homepage carries about 899 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP ALL”.
29 calls to action
The homepage has 29 calls to action, for example “Shop All”, “Join Affiliate Program” and “Track my order”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 256 testimonial or review blocks, a star rating, 14 trust badges and “120,725+ Reviews”.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
30 cookies set on arrival
30Opening the homepage sets 30 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
56 other companies contacted
Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mynuora.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 17 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Elevate Ab Testing · Gempages Builder · Optimonk Popup Cro A B Test · Triplewhale · Kaching Bundles · Klaviyo Email Marketing Sms · Judge Me Reviews · Aftersell · Applovin Shop Integration · Trueprofit · Upcart · richpanel.com · loox.io · cloudfront.net · socialsnowball.io · railway.app · gandalf.ee
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on mynuora.com, including 17 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.