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myplace.com.br website review

Visit site (opens in a new tab)Reviewed 1 November 202636 issues · 81 checks

This review found 36 issues worth fixing on myplace.com.br, 11 of them high impact, across 81 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.7 s3.5 sMay 9Oct 243.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.6 s
May 16, 20264.4 s
May 23, 20264.2 s
May 30, 20264.1 s
Jun 6, 20264.1 s
Jun 13, 20264.2 s
Jun 20, 20264.2 s
Jun 27, 20264.2 s
Jul 4, 20264.2 s
Jul 11, 20264.2 s
Jul 18, 20264.1 s
Jul 25, 20264.1 s
Aug 1, 20264.1 s
Aug 8, 20264.1 s
Aug 15, 20264.1 s
Aug 22, 20264.1 s
Aug 29, 20264.2 s
Sep 5, 20264.2 s
Sep 12, 20264.1 s
Sep 19, 20264.1 s
Sep 26, 20264.0 s
Oct 3, 20264.2 s
Oct 10, 20264.3 s
Oct 17, 20264.3 s
Oct 24, 20263.6 s
Real-visitor tap response (INP)75th percentile, phones
271 ms169 msMay 9Oct 24215 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026187 ms
May 16, 2026185 ms
May 23, 2026181 ms
May 30, 2026187 ms
Jun 6, 2026185 ms
Jun 13, 2026187 ms
Jun 20, 2026194 ms
Jun 27, 2026204 ms
Jul 4, 2026212 ms
Jul 11, 2026227 ms
Jul 18, 2026223 ms
Jul 25, 2026208 ms
Aug 1, 2026203 ms
Aug 8, 2026196 ms
Aug 15, 2026197 ms
Aug 22, 2026208 ms
Aug 29, 2026214 ms
Sep 5, 2026224 ms
Sep 12, 2026237 ms
Sep 19, 2026228 ms
Sep 26, 2026229 ms
Oct 3, 2026236 ms
Oct 10, 2026239 ms
Oct 17, 2026259 ms
Oct 24, 2026215 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of myplace.com.br (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. myplace.com.br at 0.7 s0.7 s
  2. myplace.com.br at 1.5 s1.5 s
  3. myplace.com.br at 2.2 s2.2 s
  4. myplace.com.br at 3.0 s3.0 s
  5. myplace.com.br at 3.7 s3.7 s
  6. myplace.com.br at 4.5 s4.5 s
  7. myplace.com.br at 5.2 s5.2 s
  8. myplace.com.br at 6.0 s6.0 s

Speed

5 to fix73
  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    350 ms · 157 KiB

    4 images could be 157 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 771 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,211 HTML elements

    The page has 2,211 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • widde.io adds 52 ms

    52 ms

    widde.io costs a phone 52 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (widde.io, Shopify and RD Station and others), adding 795 KiB and 178 ms of main-thread time.

  • Render-blocking requests

    250 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 250 ms.

  • Reduce unused JavaScript

    226 KiB

    About 226 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    203 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (203 KiB).

  • Reduce unused CSS

    150 ms · 41 KiB

    About 41 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 50 ms. During a long task the page ignores taps.

  • Minify JavaScript

    26 KiB

    26 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 6.0 s

    6.0 s

    Your largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Real-user INP: 243 ms

    243 ms

    Real visitors wait 243 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.11

    0.11

    For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 27% slower for real visitors

    +27%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 187 ms to 215 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 6.0 s

    6.0 s

    The page becomes fully interactive after 6.0 s. Good is under 3.8 s.

5 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.6 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.055

    0.055

    The layout barely moves while loading (CLS 0.055, good is under 0.1).

  • First Contentful Paint: 1.3 s

    1.3 s

    The first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix64
  • Page weight: 5.7 MB in 364 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 364 requests on a phone: media 2.2 MB (2), other files 1.3 MB (204) and images 1.0 MB (37). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    banner_mobile_GLAM_28-10.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.6 g of CO₂ per visit

    1.60 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.60 g of CO₂e: 192.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8589
  • Invalid ARIA attributes

    4 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    3 elements hidden from screen readers can still receive keyboard focus.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 31 links without text

    31 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • Meta description is long (216 characters)

    Your meta description is 216 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 188 internal links, 19 external

    The homepage links to 188 pages on myplace.com.br and 19 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Vestidos e tendências de moda feminina myPLACE”.

  • Title: 30 characters

    Your title is a healthy 30 characters: “myPLACE Loja Oficial – myPlace”.

  • Canonical URL set

    The canonical URL is https://loja.myplace.com.br/.

  • Structured data in place

    Structured data found: FAQPage, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://loja.myplace.com.br/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,383 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://loja.myplace.com.br/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without an H1

    https://loja.myplace.com.br/pages/politica-de-pagamento has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 7 small tap targets

    7 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix36
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 150 words

    The homepage has only about 150 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • 6 short forms

    6 short forms (2 fields at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at myplace.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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