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mysecondear.at website review
Visit site (opens in a new tab)Reviewed 8 November 202622 issues · 66 checks
This review found 22 issues worth fixing on mysecondear.at, 12 of them high impact, across 66 checks. The most urgent: page weight: 11.3 MB. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.6 s |
| May 23, 2026 | 3.6 s |
| May 30, 2026 | 3.5 s |
| Jun 6, 2026 | 3.5 s |
| Jun 13, 2026 | 3.5 s |
| Jun 20, 2026 | 3.5 s |
| Jun 27, 2026 | 3.7 s |
| Jul 4, 2026 | 3.7 s |
| Jul 11, 2026 | 3.7 s |
| Jul 18, 2026 | 3.6 s |
| Jul 25, 2026 | 3.6 s |
| Aug 1, 2026 | 3.7 s |
| Aug 8, 2026 | 3.7 s |
| Aug 15, 2026 | 3.7 s |
| Aug 22, 2026 | 3.7 s |
| Aug 29, 2026 | 3.7 s |
| Sep 5, 2026 | 3.7 s |
| Sep 12, 2026 | 3.7 s |
| Sep 19, 2026 | 3.7 s |
| Sep 26, 2026 | 3.7 s |
| Oct 3, 2026 | 3.7 s |
| Oct 10, 2026 | 3.7 s |
| Oct 17, 2026 | 3.6 s |
| Oct 24, 2026 | 3.6 s |
| Oct 31, 2026 | 3.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 859 ms |
| May 23, 2026 | 851 ms |
| May 30, 2026 | 814 ms |
| Jun 6, 2026 | 751 ms |
| Jun 13, 2026 | 813 ms |
| Jun 20, 2026 | 815 ms |
| Jun 27, 2026 | 874 ms |
| Jul 4, 2026 | 957 ms |
| Jul 11, 2026 | 813 ms |
| Jul 18, 2026 | 812 ms |
| Jul 25, 2026 | 786 ms |
| Aug 1, 2026 | 761 ms |
| Aug 8, 2026 | 798 ms |
| Aug 15, 2026 | 799 ms |
| Aug 22, 2026 | 856 ms |
| Aug 29, 2026 | 832 ms |
| Sep 5, 2026 | 902 ms |
| Sep 12, 2026 | 898 ms |
| Sep 19, 2026 | 836 ms |
| Sep 26, 2026 | 880 ms |
| Oct 3, 2026 | 923 ms |
| Oct 10, 2026 | 915 ms |
| Oct 17, 2026 | 963 ms |
| Oct 24, 2026 | 936 ms |
| Oct 31, 2026 | 922 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 902 ms
902 msReal visitors wait 902 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 3.2 s
3.2 sReal visitors see the first content after 3.2 s (75th percentile). Good is under 1.8 s.
Real-user LCP: 3.4 s
3.4 sReal visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 859 ms to 922 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.6 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 606 ms
606 msReal visitors wait 606 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 11.3 MB
11.3 MBYour homepage downloads 11.3 MB on a phone, 7.1 MB of it images (63%). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
SHOPIFY_MOBILE_3_720d1d9b-ca98-41b9-9c90-0ffbcd6ab23b_600x80 weighs 6.9 MB. On a phone connection a single image that size takes seconds.
2 images in older formats
2 images (6.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.2 g of CO₂ per visit
3.20 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.20 g of CO₂e: 384.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
Hidden but focusable
57 elements hidden from screen readers can still receive keyboard focus.
9 text elements with low contrast
9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 66 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 4 problems
Structured data found (BreadcrumbList, LocalBusiness and Organization) but with 4 problems, for example “Organization: url points at a different host (https://mysecondear.de)”.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
256 internal links, 7 external
The homepage links to 256 pages on mysecondear.at and 7 external pages.
6 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “Hörgeräte einfach und bezahlbar kaufen ✓ Jetzt bis zu 50% sparen ✓ Unabhängige und transparente Beratung ✓ Hörgeräte on…”.
One H1 headline
Your main headline reads: “MySecondEar - Top Preis-Leistung für Hörgeräte,Zubehör und Service”.
Title: 40 characters
Your title is a healthy 40 characters: “Ihr digitaler Hörakustiker | MySecondEar”.
Canonical URL set
The canonical URL is https://mysecondear.at/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mysecondear.at/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, description and contact details; logo and sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,770 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://mysecondear.at/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
13 pages without an H1
https://mysecondear.at/collections/hoergeraete, https://mysecondear.at/collections/accessories, https://mysecondear.at/collections/oticon, https://mysecondear.at/collections/phonak, https://mysecondear.at/collections/starkey and https://mysecondear.at/collections/audio-service and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 75 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 13 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
20 small tap targets
20 of 47 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Invalid left-hand side in assignment”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,362 words of copy
The homepage carries about 2,362 words of visible text.
6 checks passed
7 short forms
7 short forms (4 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 131 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.
21 cookies set on arrival
21Opening the homepage sets 21 cookies, 1 of them by other companies (measured from a US location before any click).
50 other companies contacted
Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Usercentrics
A consent management tool (Usercentrics) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mysecondear.at, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Multifeeds · Klaviyo Email Marketing Sms · Judge Me Reviews · Schema App Total Schema Markup · Bm Country Blocker Ip Blocker · Pagefly Ai Page Builder · Gempages Builder · Gsc Countdown Timer · Boostymark Regionblock · Inbox · Mincart By Molsoft · trustpilot.com · bestfreecdn.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 22 issues on mysecondear.at, including 4 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.