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mysecondear.at website review

Visit site (opens in a new tab)Reviewed 8 November 202622 issues · 66 checks

This review found 22 issues worth fixing on mysecondear.at, 12 of them high impact, across 66 checks. The most urgent: page weight: 11.3 MB. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
3.8 s3.4 sMay 16Oct 313.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.6 s
May 23, 20263.6 s
May 30, 20263.5 s
Jun 6, 20263.5 s
Jun 13, 20263.5 s
Jun 20, 20263.5 s
Jun 27, 20263.7 s
Jul 4, 20263.7 s
Jul 11, 20263.7 s
Jul 18, 20263.6 s
Jul 25, 20263.6 s
Aug 1, 20263.7 s
Aug 8, 20263.7 s
Aug 15, 20263.7 s
Aug 22, 20263.7 s
Aug 29, 20263.7 s
Sep 5, 20263.7 s
Sep 12, 20263.7 s
Sep 19, 20263.7 s
Sep 26, 20263.7 s
Oct 3, 20263.7 s
Oct 10, 20263.7 s
Oct 17, 20263.6 s
Oct 24, 20263.6 s
Oct 31, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
995 ms719 msMay 16Oct 31922 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026859 ms
May 23, 2026851 ms
May 30, 2026814 ms
Jun 6, 2026751 ms
Jun 13, 2026813 ms
Jun 20, 2026815 ms
Jun 27, 2026874 ms
Jul 4, 2026957 ms
Jul 11, 2026813 ms
Jul 18, 2026812 ms
Jul 25, 2026786 ms
Aug 1, 2026761 ms
Aug 8, 2026798 ms
Aug 15, 2026799 ms
Aug 22, 2026856 ms
Aug 29, 2026832 ms
Sep 5, 2026902 ms
Sep 12, 2026898 ms
Sep 19, 2026836 ms
Sep 26, 2026880 ms
Oct 3, 2026923 ms
Oct 10, 2026915 ms
Oct 17, 2026963 ms
Oct 24, 2026936 ms
Oct 31, 2026922 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

4 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 902 ms

    902 ms

    Real visitors wait 902 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 3.2 s

    3.2 s

    Real visitors see the first content after 3.2 s (75th percentile). Good is under 1.8 s.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 859 ms to 922 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.6 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 606 ms

    606 ms

    Real visitors wait 606 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

3 to fix45
  • Page weight: 11.3 MB

    11.3 MB

    Your homepage downloads 11.3 MB on a phone, 7.1 MB of it images (63%). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    SHOPIFY_MOBILE_3_720d1d9b-ca98-41b9-9c90-0ffbcd6ab23b_600x80 weighs 6.9 MB. On a phone connection a single image that size takes seconds.

  • 2 images in older formats

    2 images (6.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.2 g of CO₂ per visit

    3.20 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.20 g of CO₂e: 384.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fix88
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • Hidden but focusable

    57 elements hidden from screen readers can still receive keyboard focus.

  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 66 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fix96
  • Structured data has 4 problems

    Structured data found (BreadcrumbList, LocalBusiness and Organization) but with 4 problems, for example “Organization: url points at a different host (https://mysecondear.de)”.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 256 internal links, 7 external

    The homepage links to 256 pages on mysecondear.at and 7 external pages.

6 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Hörgeräte einfach und bezahlbar kaufen ✓ Jetzt bis zu 50% sparen ✓ Unabhängige und transparente Beratung ✓ Hörgeräte on…”.

  • One H1 headline

    Your main headline reads: “MySecondEar - Top Preis-Leistung für Hörgeräte,Zubehör und Service”.

  • Title: 40 characters

    Your title is a healthy 40 characters: “Ihr digitaler Hörakustiker | MySecondEar”.

  • Canonical URL set

    The canonical URL is https://mysecondear.at/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mysecondear.at/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, description and contact details; logo and sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,770 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://mysecondear.at/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 13 pages without an H1

    https://mysecondear.at/collections/hoergeraete, https://mysecondear.at/collections/accessories, https://mysecondear.at/collections/oticon, https://mysecondear.at/collections/phonak, https://mysecondear.at/collections/starkey and https://mysecondear.at/collections/audio-service and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 75 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 13 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

2 to fix87
  • 20 small tap targets

    20 of 47 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Invalid left-hand side in assignment”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,362 words of copy

    The homepage carries about 2,362 words of visible text.

6 checks passed
  • 7 short forms

    7 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 131 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies, 1 of them by other companies (measured from a US location before any click).

  • 50 other companies contacted

    Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Usercentrics

    A consent management tool (Usercentrics) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mysecondear.at, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Multifeeds · Klaviyo Email Marketing Sms · Judge Me Reviews · Schema App Total Schema Markup · Bm Country Blocker Ip Blocker · Pagefly Ai Page Builder · Gempages Builder · Gsc Countdown Timer · Boostymark Regionblock · Inbox · Mincart By Molsoft · trustpilot.com · bestfreecdn.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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