myserenitykids.com website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user CLS: 0.20

  0.20

  For real visitors the layout shifts by 0.20 (75th percentile). Good is under 0.1.

• Tap response (INP) got 10% slower for real visitors

  +10%

  Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 142 ms to 159 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) held steady for real visitors

  -2%

  Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 6.4 MB

  6.4 MB

  Your homepage downloads 6.4 MB on a phone, 2.9 MB of it images (45%). Under 2 MB keeps phones on slow connections fast.

• 4 images far larger than shown

  779 KiB

  4 images are downloaded at several times the size a phone draws them, for example Our_Standards_1.png at 2,880 px wide, shown at 280 px. Resized copies would save about 779 KiB.

  Elements (4)

• An image on the first screen is lazy-loaded

  Section_Region_-_Slideshow_about_our_brand_1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (2)

• 6 images below the first screen load straight away

  6 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  Elements (5)

• 2 images in older formats

  2 images (231 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (2)

• About 1.8 g of CO₂ per visit

  1.82 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.82 g of CO₂e: 218.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• Unlabelled dropdowns

  3 dropdowns have no label.

  Elements (3)

• 6 text elements with low contrast

  6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• Scrollable region must have keyboard access (1 element)

  Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  Elements (1)

• 7 images without alt text

  7 images have no alt text, which hurts accessibility and image search.

  View sourceElements (3)

• All page content should be contained by landmarks (3 elements)

  All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• 24 form fields without a label

  24 form fields have no label, so screen readers announce an empty box and autofill guesses.

• 21 links without text

  21 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• Headings should not be empty (2 elements)

  Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  Elements (2)

• 2 H1 headlines

  There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.

  View source

• 234 internal links, 11 external

  The homepage links to 234 pages on myserenitykids.com and 11 external pages.

• 1 linked page is broken

  Your homepage links to https://myserenitykids.com/pages/free-gift-sale-disclaimer, which answers with an error. Visitors hit a dead end and search engines drop it.

  Elements (1)

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.

• 9 small tap targets

  9 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 4 JavaScript errors while loading

  4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

• Local business without LocalBusiness data

  Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  View source

• No phone number on the homepage

  A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No opening hours

  The homepage shows no opening hours. If customers visit or call, show when.

• No map or directions link

  There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

• About 879 words of copy

  The homepage carries about 879 words of visible text.

• 8 trackers load before any consent

  8

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 30 cookies set on arrival

  30

  Opening the homepage sets 30 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 53 other companies contacted

  Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.