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mythaya.com website review
Visit site (opens in a new tab)Reviewed 13 November 202638 issues · 92 checks
This review found 38 issues worth fixing on mythaya.com, 11 of them high impact, across 92 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #37,073 of 109,350 reviewed websitesbeats 60%
- #24,698 of 61,859 online storesbeats 54%
- #23,830 of 56,401 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
| Nov 7, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 112 ms |
| May 30, 2026 | 118 ms |
| Jun 6, 2026 | 125 ms |
| Jun 13, 2026 | 129 ms |
| Jun 20, 2026 | 128 ms |
| Jun 27, 2026 | 129 ms |
| Jul 4, 2026 | 126 ms |
| Jul 11, 2026 | 127 ms |
| Jul 18, 2026 | 128 ms |
| Jul 25, 2026 | 123 ms |
| Aug 1, 2026 | 124 ms |
| Aug 8, 2026 | 124 ms |
| Aug 15, 2026 | 123 ms |
| Aug 22, 2026 | 124 ms |
| Aug 29, 2026 | 125 ms |
| Sep 5, 2026 | 120 ms |
| Sep 12, 2026 | 120 ms |
| Sep 19, 2026 | 119 ms |
| Sep 26, 2026 | 112 ms |
| Oct 3, 2026 | 118 ms |
| Oct 10, 2026 | 117 ms |
| Oct 17, 2026 | 120 ms |
| Oct 24, 2026 | 126 ms |
| Oct 31, 2026 | 121 ms |
| Nov 7, 2026 | 127 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.4 s
3.1 s
3.9 s
4.7 s
5.5 s
6.3 s
Speed
Main-thread work: 7.4 s
A phone's processor spends 7.4 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,675 HTML elements
The page has 4,675 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, salesmartly.com and Shopify and others), adding 1.3 MB and 1.2 s of main-thread time.
Reduce unused JavaScript
600 ms · 587 KiBAbout 587 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
Mobile performance score: 52
52/100Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
700 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
Google Tag Manager adds 387 ms
387 msGoogle Tag Manager costs a phone 387 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 310 ms. During a long task the page ignores taps.
salesmartly.com adds 255 ms
255 mssalesmartly.com costs a phone 255 ms of main-thread work and 379 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 181 ms
181 msShopify costs a phone 181 ms of main-thread work and 325 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 83 KiB15 files are served with short cache lifetimes, so returning visitors download them again (83 KiB).
Improve image delivery
150 ms · 45 KiB4 images could be 45 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
28 KiBAbout 28 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 18 ms
18 msYour server sent the HTML in 18 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 19.6 s
19.6 sThe page becomes fully interactive after 19.6 s. Good is under 3.8 s.
Largest Contentful Paint: 6.6 s
6.6 sYour largest element takes 6.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 888 ms
888 msScripts block taps and scrolling for 888 ms in total while the page loads. Good is under 200 ms.
Real-user TTFB: 914 ms
914 msReal visitors wait 914 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 5.5 s
5.5 sVisually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 112 ms to 127 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.07
0.07For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.04
0.04The layout barely moves while loading (CLS 0.04, good is under 0.1).
Images and page weight
Page weight: 3.2 MB in 350 requests
3.2 MBYour homepage downloads 3.2 MB in 350 requests on a phone: scripts 1.5 MB (78), other files 789 KiB (121) and images 600 KiB (105). Under 2 MB keeps phones on slow connections fast.
About 0.9 g of CO₂ per visit
0.92 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 110.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
18 buttons without a name
18 buttons have no accessible name, so screen readers announce just “button”.
Hidden but focusable
12 elements hidden from screen readers can still receive keyboard focus.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
207 links without text
207 visible links have no text or label, so screen readers cannot say where they go.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
15 form fields without a label
15 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 75 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 11 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (312 characters)
Your meta description is 312 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: missing name”.
171 internal links, 5 external
The homepage links to 171 pages on mythaya.com and 5 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Thaya”.
Title: 63 characters
Your title is a healthy 63 characters: “Thaya Jewelry Official Site -Fine Jewelry with Exclusive Design”.
Canonical URL set
The canonical URL is https://www.mythaya.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mythaya.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing name, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (780 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.mythaya.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
10 pages share a meta description
https://www.mythaya.com/collections/all, https://www.mythaya.com/collections/best-seller, https://www.mythaya.com/collections/new-in, https://www.mythaya.com/collections/flash-sale, https://www.mythaya.com/collections/couples and https://www.mythaya.com/collections/earrings and 4 others use the same meta description. A description written for each page earns more clicks.
10 pages without an H1
https://www.mythaya.com/collections/all, https://www.mythaya.com/collections/best-seller, https://www.mythaya.com/collections/new-in, https://www.mythaya.com/collections/flash-sale, https://www.mythaya.com/collections/couples and https://www.mythaya.com/collections/earrings and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.
4 pages slow to respond
https://www.mythaya.com/collections/earrings, https://www.mythaya.com/collections/necklace, https://www.mythaya.com/collections/bracelets and https://www.mythaya.com/collections/set took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 90 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
28 small tap targets
28 of 96 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 64 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 713 words of copy
The homepage carries about 713 words of visible text.
4 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Shop”, “Track my order” and “Contact us”.
2 short forms
2 short forms (1 field at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Microsoft Clarity.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mythaya.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 15 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Simprosys Google Shopping Feed · Parkour Facebook Pixel · Frequently Bought · Judge Me Reviews · Geolocation Glc · Tapita Seo Speed · Upload Lift · Xcotton Guard · Gdpr Cookie Consent · Post Purchase Protection · Essential Loyalty Rewards · trustpilot.com · salesmartly.com · shareasale.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on mythaya.com, including 16 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.