na-kd.com website review

About 621 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (Google Tag Manager, Usercentrics CMP and Clarity and others), adding 1.1 MB and 652 ms of main-thread time.

Google Tag Manager costs a phone 498 ms of main-thread work and 848 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

19 files are served with short cache lifetimes, so returning visitors download them again (424 KiB).

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

A phone's processor spends 2.7 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

17 long tasks block the main thread while loading, the longest for 157 ms. During a long task the page ignores taps.

4 images could be 147 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 12.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 14.9 s. Good is under 3.8 s.

The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 479 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.

Scripts block taps and scrolling for 600 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.0 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.7 MB in 109 requests on a phone: scripts 1.8 MB (58), images 709 KiB (15) and fonts 72 KiB (1). Under 2 MB keeps phones on slow connections fast.

4 images (149 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

3 images further down the page (99 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 90.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

9 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

3 visible links have no text or label, so screen readers cannot say where they go.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Structured data found ((untyped)) but with 2 problems, for example “untyped block: missing @context (expected "https://schema.org")”.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 71 pages on na-kd.com and 6 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.na-kd.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Your homepage links to https://www.na-kd.com/en/my-likes, which answers with an error. Visitors hit a dead end and search engines drop it.

https://www.na-kd.com/en/topsellers, https://www.na-kd.com/en/products, https://www.na-kd.com/en/magazine, https://www.na-kd.com/en/category/sweaters, https://www.na-kd.com/en/category/coats--jackets and https://www.na-kd.com/en/category/pants have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.na-kd.com/en/topsellers, https://www.na-kd.com/en/products, https://www.na-kd.com/en/magazine, https://www.na-kd.com/en/category/sweaters, https://www.na-kd.com/en/category/coats--jackets and https://www.na-kd.com/en/category/pants have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 73 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 10 cookies (measured from a US location before any click).

Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.