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naba.com website review

Visit site (opens in a new tab)Reviewed 10 November 202637 issues · 90 checks

This review found 37 issues worth fixing on naba.com, 17 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.3 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.5 s
Jun 27, 20261.6 s
Jul 4, 20261.9 s
Jul 11, 20261.8 s
Jul 18, 20261.9 s
Jul 25, 20261.7 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.5 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.7 s
Sep 26, 20261.8 s
Oct 3, 20261.9 s
Oct 10, 20262.0 s
Oct 17, 20261.9 s
Oct 24, 20261.8 s
Oct 31, 20261.6 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
108 ms93 msMay 23Nov 797 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202695 ms
May 30, 202696 ms
Jun 6, 202696 ms
Jun 13, 2026101 ms
Jun 20, 2026104 ms
Jun 27, 2026104 ms
Jul 4, 2026105 ms
Jul 11, 2026104 ms
Jul 18, 2026103 ms
Jul 25, 2026103 ms
Aug 1, 202697 ms
Aug 8, 202698 ms
Aug 15, 202699 ms
Aug 22, 202698 ms
Aug 29, 202699 ms
Sep 5, 202698 ms
Sep 12, 202699 ms
Sep 19, 2026103 ms
Sep 26, 2026104 ms
Oct 3, 2026104 ms
Oct 10, 2026106 ms
Oct 17, 2026105 ms
Oct 24, 2026103 ms
Oct 31, 2026102 ms
Nov 7, 202697 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of naba.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. naba.com at 0.9 s0.9 s
  2. naba.com at 1.9 s1.9 s
  3. naba.com at 2.8 s2.8 s
  4. naba.com at 3.7 s3.7 s
  5. naba.com at 4.7 s4.7 s
  6. naba.com at 5.6 s5.6 s
  7. naba.com at 6.5 s6.5 s
  8. naba.com at 7.4 s7.4 s

Speed

13 to fix35
  • Reduce unused JavaScript

    2.1 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Improve image delivery

    1.7 s · 822 KiB

    30 images could be 822 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.7 s faster on a phone.

  • Render-blocking requests

    1.6 s

    26 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Main-thread work: 10.2 s

    A phone's processor spends 10.2 s on main-thread work while loading, 5.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and Yotpo and others), adding 1.6 MB and 1.7 s of main-thread time.

  • Use efficient cache lifetimes

    250 ms · 848 KiB

    36 files are served with short cache lifetimes, so returning visitors download them again (848 KiB).

  • Minify JavaScript

    450 ms · 60 KiB

    60 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    300 ms · 71 KiB

    About 71 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 320 ms

    320 ms

    Google Tag Manager costs a phone 320 ms of main-thread work and 324 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 291 ms

    291 ms

    Google CDN costs a phone 291 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Yotpo adds 283 ms

    283 ms

    Yotpo costs a phone 283 ms of main-thread work and 282 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,931 HTML elements

    The page has 2,931 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 240 ms. During a long task the page ignores taps.

  • Font display

    200 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

  • Legacy JavaScript

    76 KiB

    Polyfills for old browsers add 76 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    36 KiB

    36 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 14.4 s

    14.4 s

    Your largest element takes 14.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “logo”.

  • Time to Interactive: 29.1 s

    29.1 s

    The page becomes fully interactive after 29.1 s. Good is under 3.8 s.

  • Speed Index: 12.4 s

    12.4 s

    Visually, the page fills in at 12.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • 39 images without width and height

    39 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 95 ms to 97 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 576 ms

    576 ms

    Real visitors wait 576 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.033

    0.033

    The layout barely moves while loading (CLS 0.033, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 5.3 MB in 411 requests

    5.3 MB

    Your homepage downloads 5.3 MB in 411 requests on a phone: scripts 2.6 MB (119), images 1.1 MB (60) and other files 1.1 MB (159). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    76 KiB

    1 image is downloaded at several times the size a phone draws it, for example unpa.webp at 621 px wide, shown at 60 px. Resized copies would save about 76 KiB.

  • 1 image in older formats

    1 image (83 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (118 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.5 g of CO₂ per visit

    1.50 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.50 g of CO₂e: 180.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 9090
  • 16 text elements with low contrast

    16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Interactive controls must not be nested (2 elements)

    Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 51 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • One H1 headline

    Your <h1> is empty.

  • 109 internal links, 29 external

    The homepage links to 109 pages on naba.com and 29 external pages.

7 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “Liposomal vitamins and detox supplements with high absorption. From sleep, gaba, and hormone support supplements, shop …”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Liposomal Vitamins + Detox Supplements - Quicksilver Scientific”.

  • Canonical URL set

    The canonical URL is https://www.quicksilverscientific.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.quicksilverscientific.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,228 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.quicksilverscientific.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 6 pages without a meta description

    https://www.quicksilverscientific.com/pages/about-quinton, https://www.quicksilverscientific.com/pages/the-power-of-marine-therapy, https://www.quicksilverscientific.com/pages/extraction, https://www.quicksilverscientific.com/pages/informed-sport-certification, https://www.quicksilverscientific.com/pages/quinton-meet-our-experts and https://www.quicksilverscientific.com/pages/subscribe have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.quicksilverscientific.com/pages/about, whose canonical is https://www.quicksilverscientific.com/pages/aboutdrshade. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 8 pages without an H1

    https://www.quicksilverscientific.com/pages/our-story, https://www.quicksilverscientific.com/pages/practitioner-locator, https://www.quicksilverscientific.com/pages/liposomal-delivery, https://www.quicksilverscientific.com/pages/detoxification, https://www.quicksilverscientific.com/pages/about-quinton and https://www.quicksilverscientific.com/pages/the-power-of-marine-therapy and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7770
  • 1 broken image

    1 image failed to load on a phone, for example https://cm.g.doubleclick.net/pixel?google_nid=rtb_house&google_cm&google_sc&google_ula=5153224&process_consent=T&google_hm=Ekl7RzEki_qaRhrsuK6_V97XAJPo6GXz7cteZAJemPs&pi=adx&tdc=ash.

  • 22 small tap targets

    22 of 81 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “jQuery(...).slick is not a function”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 1,039 words of copy

    The homepage carries about 1,039 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP COGNITIVE SUPPORT”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “Shop”, “Shop All” and “Subscribe”.

  • 11 short forms

    11 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 5 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel and Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies, 2 of them by other companies (measured from a US location before any click).

  • 59 other companies contacted

    Loading the homepage contacts 59 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at naba.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Onetrust Consent Management · Triplewhale · Klaviyo Email Marketing Sms · Regios Discounts · Yotpo Loyalty Rewards · Hulk Form Builder · Yotpo Product Reviews · Helium Customer Fields · Store Locator · Product Upsell · nofraud.com · boldapps.net · roseperl.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Cloudflare

Hiring

Hiring
4 open roles
Teams
Education (1), Lab/R&D (1), Marketing (1), Production (1)
Job board
applicantpro

Upkeep, stack, hiring and company data from programmable.info

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This review found 37 issues on naba.com, including 19 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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