naiin.com website review

22 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.8 s faster on a phone.

About 238 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

Your mobile performance score is 56 (desktop: 66). Pages that score under 90 lose visitors before the first paint.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

A phone's processor spends 2.5 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

5 third-party services load with your homepage (Google Tag Manager, Facebook and priceza.com and others), adding 423 KiB and 424 ms of main-thread time.

15 files are served with short cache lifetimes, so returning visitors download them again (222 KiB).

5 long tasks block the main thread while loading, the longest for 199 ms. During a long task the page ignores taps.

Polyfills for old browsers add 34 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 9.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Book Expo LDP”.

The page becomes fully interactive after 9.6 s. Good is under 3.8 s.

Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 422 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 129 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.8 MB in 118 requests on a phone: images 1.7 MB (43), scripts 796 KiB (35) and stylesheets 141 KiB (27). Under 2 MB keeps phones on slow connections fast.

6 images are downloaded at several times the size a phone draws them, for example e4814294aabf4f53b9e8b8859d16bb38.jpg at 1,136 px wide, shown at 360 px. Resized copies would save about 88 KiB.

4 images (170 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.79 g of CO₂e: 95.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

33 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

23 tap targets are too small or too close together to hit reliably with a finger.

2 images have no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your title is 68 characters, so Google will cut it off around 60: “ร้านหนังสือนายอินทร์ ร้านขายหนังสือออนไลน์ อีบุ๊ก และสินค้าไลฟ์สไตล์”.

Structured data found (Organization, WebPage and WebSite) but with 1 problem, for example “WebSite: missing name”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 44 pages on naiin.com and 12 external pages.

A phone browser shows 171 words, but the HTML your server sends has only 28. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

Your robots.txt lets ChatGPT search (OAI-SearchBot) and ChatGPT (ChatGPT-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

Your homepage links to https://www.naiin.com/category, which answers with an error. Visitors hit a dead end and search engines drop it.

https://www.naiin.com/product/view-all-author-publisher has no <title>, so Google invents the link text in results.

https://www.naiin.com/locale/th and https://www.naiin.com/locale/en declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.

https://www.naiin.com/payment_inform is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/, https://www.naiin.com/locale/th, https://www.naiin.com/locale/en, https://www.naiin.com/books and https://www.naiin.com/e-books all use the title “ร้านหนังสือนายอินทร์ ร้านขายหนังสือออนไลน์ อีบุ๊ก และสินค้าไลฟ์สไตล์”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.naiin.com/product/view-all-author-publisher has no meta description, so Google writes the search snippet from whatever text it finds.

https://www.naiin.com/locale/th, https://www.naiin.com/locale/en, https://www.naiin.com/books, https://www.naiin.com/e-books, https://www.naiin.com/nonbook and https://www.naiin.com/review-bookmate and 5 others use the same meta description. A description written for each page earns more clicks.

https://www.naiin.com/locale/th, https://www.naiin.com/locale/en, https://www.naiin.com/books, https://www.naiin.com/e-books, https://www.naiin.com/nonbook and https://www.naiin.com/news-activities and 5 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

71 of 157 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'getRegistrations')”.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 8 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 171 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.