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nailsenstuff.nl website review

Visit site (opens in a new tab)Reviewed 11 November 202617 issues · 73 checks

This review found 17 issues worth fixing on nailsenstuff.nl, 4 of them high impact, across 73 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s762 msMay 30Nov 71.1 s
Show as table
DateReal-visitor load time (LCP)
May 30, 20261.5 s
Jun 13, 20261.5 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.7 s
Jul 18, 20261.4 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Sep 5, 20261.1 s
Sep 12, 20261.0 s
Sep 19, 2026956 ms
Sep 26, 2026952 ms
Oct 3, 2026902 ms
Oct 10, 2026890 ms
Oct 17, 2026883 ms
Oct 24, 2026907 ms
Oct 31, 20261.0 s
Nov 7, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
90 ms79 msMay 30Nov 789 ms
Show as table
DateReal-visitor tap response (INP)
May 30, 202687 ms
Jun 13, 202680 ms
Jun 27, 202683 ms
Jul 4, 202688 ms
Jul 11, 202689 ms
Jul 18, 202688 ms
Jul 25, 202686 ms
Sep 5, 202682 ms
Sep 12, 202687 ms
Sep 19, 202687 ms
Sep 26, 202688 ms
Oct 3, 202684 ms
Oct 10, 202680 ms
Oct 31, 202686 ms
Nov 7, 202689 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nailsenstuff.nl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nailsenstuff.nl at 0.4 s0.4 s
  2. nailsenstuff.nl at 0.8 s0.8 s
  3. nailsenstuff.nl at 1.1 s1.1 s
  4. nailsenstuff.nl at 1.5 s1.5 s
  5. nailsenstuff.nl at 1.9 s1.9 s
  6. nailsenstuff.nl at 2.3 s2.3 s
  7. nailsenstuff.nl at 2.6 s2.6 s
  8. nailsenstuff.nl at 3.0 s3.0 s

Speed

4 to fix76
  • Render-blocking requests

    1.1 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 76

    76/100

    Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    750 ms · 128 KiB

    About 128 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • 1,657 HTML elements

    The page has 1,657 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Shopify, Klaviyo and pifyapp.com and others), adding 453 KiB and 272 ms of main-thread time.

  • Improve image delivery

    247 KiB

    8 images could be 247 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    150 ms · 36 KiB

    About 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 9 KiB

    9 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Use efficient cache lifetimes

    8 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (8 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 596 ms of it running JavaScript. That is comfortably low.

  • Server response: 32 ms

    32 ms

    Your server sent the HTML in 32 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix100
  • Largest Contentful Paint: 6.7 s

    6.7 s

    Your largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 6.7 s

    6.7 s

    The page becomes fully interactive after 6.7 s. Good is under 3.8 s.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 87 ms to 89 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

11 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 90 ms

    90 ms

    Real visitors wait 90 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 469 ms

    469 ms

    Real visitors wait 469 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 29% faster for real visitors

    -29%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 3.2 s

    3.2 s

    Visually, the page fills in at 3.2 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.7 MB in 242 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 242 requests on a phone: other files 959 KiB (145), images 749 KiB (16) and scripts 594 KiB (63). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.75 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 90.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9697
  • 11 tap targets too small

    11 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 95 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10097
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 342 internal links, 6 external

    The homepage links to 342 pages on nailsenstuff.nl and 6 external pages.

7 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “Professionele nagelproducten én opleidingen nabij Arnhem. Van BIAB tot allround cursus nagelstyliste. ✨ Gratis verzendi…”.

  • One H1 headline

    Your main headline reads: “ROUGE OBSESSIONEffortless Beauty”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “Nails 'n Stuff – Nagelproducten & Opleidingen Velp”.

  • Canonical URL set

    The canonical URL is https://nailsenstuff.nl/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://nailsenstuff.nl/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,342 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://nailsenstuff.nl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    https://nailsenstuff.nl/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 84 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 17 small tap targets

    17 of 43 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn.xotiny.com/assets/shop/0608b1-dc/gallery/main.min.css?v=1792047231475' from or…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 718 words of copy

    The homepage carries about 718 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP SCARLET RUSH”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Bekijk Shop op merk”, “Contact” and “Shop alles”.

  • 10 short forms

    10 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nailsenstuff.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Xo Gallery · Klaviyo Email Marketing Sms · Ymq B2b Wholesale Solution · Ymq B2b Login Lock Hide Price

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 17 issues on nailsenstuff.nl, including 6 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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