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naipo.fr website review

Visit site (opens in a new tab)Reviewed 6 November 202637 issues · 93 checks

This review found 37 issues worth fixing on naipo.fr, 11 of them high impact, across 93 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.6 sJun 6Oct 312.3 s
Show as table
DateReal-visitor load time (LCP)
Jun 6, 20261.7 s
Jun 13, 20261.9 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 11, 20262.1 s
Jul 18, 20262.0 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.2 s
Aug 15, 20262.3 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 10, 20262.3 s
Oct 31, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
484 ms223 msJul 11Oct 3361 ms
Show as table
DateReal-visitor tap response (INP)
Jul 11, 2026316 ms
Jul 18, 2026306 ms
Jul 25, 2026308 ms
Aug 1, 2026253 ms
Aug 8, 2026259 ms
Aug 15, 2026256 ms
Aug 22, 2026285 ms
Sep 5, 2026332 ms
Sep 12, 2026454 ms
Sep 19, 2026404 ms
Sep 26, 2026365 ms
Oct 3, 2026361 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of naipo.fr (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. naipo.fr at 2.8 s2.8 s
  2. naipo.fr at 5.6 s5.6 s
  3. naipo.fr at 8.4 s8.4 s
  4. naipo.fr at 11.2 s11.2 s
  5. naipo.fr at 14.0 s14.0 s
  6. naipo.fr at 16.8 s16.8 s
  7. naipo.fr at 19.6 s19.6 s
  8. naipo.fr at 22.4 s22.4 s

Speed

13 to fix45
  • Render-blocking requests

    1.0 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.7 s

    A phone's processor spends 9.7 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, TikTok and naipo.de and others), adding 2.6 MB and 1.5 s of main-thread time.

  • Reduce unused JavaScript

    150 ms · 695 KiB

    About 695 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 518 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 469 ms

    469 ms

    Google Tag Manager costs a phone 469 ms of main-thread work and 359 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    474 KiB

    29 files are served with short cache lifetimes, so returning visitors download them again (474 KiB).

  • naipo.de adds 225 ms

    225 ms

    naipo.de costs a phone 225 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • TikTok adds 253 ms

    253 ms

    TikTok costs a phone 253 ms of main-thread work and 161 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,542 HTML elements

    The page has 2,542 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Facebook adds 178 ms

    178 ms

    Facebook costs a phone 178 ms of main-thread work and 345 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 142 ms

    142 ms

    Shopify costs a phone 142 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 45 KiB

    About 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    73 KiB

    Polyfills for old browsers add 73 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    16 KiB

    16 KiB could be saved by minifying JavaScript.

  • Minify CSS

    15 KiB

    15 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Improve image delivery

    5 KiB

    1 image could be 5 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

1 checks passed
  • Server response: 523 ms

    523 ms

    Your server sent the HTML in 523 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 24.4 s

    24.4 s

    The page becomes fully interactive after 24.4 s. Good is under 3.8 s.

  • Total Blocking Time: 2.4 s

    2.4 s

    Scripts block taps and scrolling for 2.4 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 10.1 s

    10.1 s

    Visually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 4.7 s

    4.7 s

    Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “La nouvelle génération de relaxation.”. Most of its time is resource load delay (2.6 s).

  • Largest content (LCP) got 27% slower for real visitors

    +27%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 962 ms

    962 ms

    Real visitors wait 962 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 316 ms to 361 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.01

    0.01

    The layout barely moves while loading (CLS 0.01, good is under 0.1).

Images and page weight

3 to fix69
  • Page weight: 3.4 MB in 309 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 309 requests on a phone: scripts 1.9 MB (102), other files 650 KiB (164) and images 316 KiB (17). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Mini_Massagepistole.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    4 KiB

    1 image is downloaded at several times the size a phone draws it, for example Mini_Massagepistole.jpg at 1,200 px wide, shown at 390 px. Resized copies would save about 4 KiB.

  • 1 image in older formats

    1 image (35 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.0 g of CO₂ per visit

    0.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 114.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9796
  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (2 elements)

    Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 124 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • Structured data has 4 problems

    Structured data found (BreadcrumbList, MobileApplication, Organization and Store) but with 4 problems, for example “Organization: url points at a different host (https://naipo.de)”.

  • 294 internal links, 22 external

    The homepage links to 294 pages on naipo.fr and 22 external pages.

7 checks passed
  • Meta description: 104 characters

    Your meta description is 104 characters: “Appareils de massage et fauteuils de massage NAIPO - l'original de Hambourg avec la dernière technologie”.

  • One H1 headline

    Your main headline reads: “NAIPO”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Fauteuils et appareils de massage NAIPO | Bien-être”.

  • Canonical URL set

    The canonical URL is https://naipo.fr/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://naipo.fr/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (4,194 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://naipo.fr/llms.txt (12 KiB, 38 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages share a title

    https://naipo.fr/En-vedette/Ballindamm and https://naipo.fr/En-vedette/salon-de-d%C3%A9tente all use the title “Salon de détente NAIPO | NAIPO”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    https://naipo.fr/En-vedette/Ballindamm and https://naipo.fr/En-vedette/salon-de-d%C3%A9tente use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 119 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 6970
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=134514980&Ver=2&mid=af8be3df-4e1f-4c9d-8878-3a147d0445f7&bo=1&sid=619c6890d9c711f1974b6b68728636fd&vid=619ca030d9c711f1bec145664a271d87&vids=1&msclkid=N&pi=918639831&l.

  • 10 small tap targets

    10 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to fetch at 'https://naipo.de/api/collect' from origin 'https://naipo.fr' has been blocked by CORS policy: Respo…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Requests the notification permission on page load

    Requests the notification permission on page load.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix89
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 830 words of copy

    The homepage carries about 830 words of visible text.

8 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact”, “Zum Formulaire de contact” and “Download on the App Store”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 12 customer or partner logos, a star rating and 13 trust badges.

  • Analytics in place

    Analytics detected: Meta Pixel and TikTok Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 4 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 43 other companies contacted

    Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at naipo.fr, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Adcell Tracking Remarketing · Simprosys Google Shopping Feed · Opinew Reviews · Multifeeds · Avada Faqs · Pdf Invoice Customizer · Pushowl · Avada Cookie Bar · Cowlendar · gtranslate.io · trustpilot.com · splitit.com · goaffpro.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 37 issues on naipo.fr, including 21 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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