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namcopools.com website review

Visit site (opens in a new tab)Reviewed 23 October 202639 issues · 89 checks

This review found 39 issues worth fixing on namcopools.com, 12 of them high impact, across 89 checks. The most urgent: page weight: 4.3 MB in 309 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s905 msMay 2Oct 171.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.1 s
May 9, 20261.1 s
May 16, 20261.0 s
May 23, 2026984 ms
May 30, 2026970 ms
Jun 6, 2026956 ms
Jun 13, 2026955 ms
Jun 20, 2026945 ms
Jun 27, 2026935 ms
Jul 4, 2026945 ms
Jul 11, 2026955 ms
Jul 18, 2026979 ms
Jul 25, 20261.0 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
168 ms105 msMay 2Oct 17161 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026112 ms
May 9, 2026113 ms
May 16, 2026113 ms
May 23, 2026117 ms
May 30, 2026120 ms
Jun 6, 2026121 ms
Jun 13, 2026124 ms
Jun 20, 2026128 ms
Jun 27, 2026129 ms
Jul 4, 2026130 ms
Jul 11, 2026135 ms
Jul 18, 2026136 ms
Jul 25, 2026137 ms
Aug 1, 2026137 ms
Aug 8, 2026137 ms
Aug 15, 2026144 ms
Aug 22, 2026145 ms
Aug 29, 2026148 ms
Sep 5, 2026154 ms
Sep 12, 2026153 ms
Sep 19, 2026154 ms
Sep 26, 2026154 ms
Oct 3, 2026154 ms
Oct 10, 2026158 ms
Oct 17, 2026161 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of namcopools.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. namcopools.com at 0.7 s0.7 s
  2. namcopools.com at 1.4 s1.4 s
  3. namcopools.com at 2.0 s2.0 s
  4. namcopools.com at 2.7 s2.7 s
  5. namcopools.com at 3.4 s3.4 s
  6. namcopools.com at 4.1 s4.1 s
  7. namcopools.com at 4.7 s4.7 s
  8. namcopools.com at 5.4 s5.4 s

Speed

9 to fix53
  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and review-alerts.com and others), adding 3.0 MB and 1.2 s of main-thread time.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53 (desktop: 65). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    700 KiB

    About 700 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    606 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (606 KiB).

  • Render-blocking requests

    550 ms

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • Main-thread work: 3.8 s

    A phone's processor spends 3.8 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 322 ms

    322 ms

    Google Tag Manager costs a phone 322 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 148 ms

    148 ms

    Shopify costs a phone 148 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,903 HTML elements

    The page has 1,903 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 228 ms. During a long task the page ignores taps.

  • Improve image delivery

    50 ms · 115 KiB

    11 images could be 115 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • Reduce unused CSS

    100 KiB

    About 100 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    3 KiB

    3 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Time to Interactive: 18.1 s

    18.1 s

    The page becomes fully interactive after 18.1 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.1 s

    7.1 s

    Your largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “End of Season Savings The Fall-O-Ween Splash Sale!”.

  • Total Blocking Time: 677 ms

    677 ms

    Scripts block taps and scrolling for 677 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 42% slower for real visitors

    +42%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 112 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 4.7 s

    4.7 s

    Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 171 ms

    171 ms

    Real visitors wait 171 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 751 ms

    751 ms

    Real visitors wait 751 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 4.3 MB in 309 requests

    4.3 MB

    Your homepage downloads 4.3 MB in 309 requests on a phone: scripts 2.0 MB (107), images 1.1 MB (27) and other files 798 KiB (133). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    image_11.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.2 g of CO₂ per visit

    1.22 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.22 g of CO₂e: 146.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8791
  • 48 text elements with low contrast

    48 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements must only use permitted ARIA attributes (16 elements)

    Elements must only use permitted ARIA attributes: 16 elements on the page fail this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3, h2 → h4 and h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 7773
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (27 characters)

    Your title is only 27 characters: “Make A Splash – Namco Pools”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 3 H1 headlines

    There are 3 <h1> headlines (“”, “End of Season Savings” and “The Fall-O-Ween Splash Sale!”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 72 internal links, 3 external

    The homepage links to 72 pages on namcopools.com and 3 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://namcopools.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://namcopools.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,104 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://namcopools.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix43
  • 1 linked page is broken

    Your homepage links to https://namcopools.com/pages/4th-july, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 1 page without a title

    https://namcopools.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://namcopools.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 13 pages without a meta description

    https://namcopools.com/pages/pools, https://namcopools.com/pages/hot-tubs, https://namcopools.com/pages/liners, https://namcopools.com/pages/equipment, https://namcopools.com/pages/chemicals and https://namcopools.com/pages/toys-fun and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://namcopools.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

2 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fixGoogle 7391
  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    19 of 19 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,247 words of copy

    The homepage carries about 1,247 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Pools” and “Shop Hot Tubs”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Shop Pools”, “Shop Hot Tubs” and “Shop Winter Supplies”.

  • 14 short forms

    14 short forms (3 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Meta Pixel.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at namcopools.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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