nameitnaestved.dk website review

5 files are served with short cache lifetimes, so returning visitors download them again (89 KiB).

Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

About 95 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

6 images could be 119 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

About 18 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 110 ms faster on a phone.

4 third-party services load with your homepage (Clerk.io ApS, Shopify and cookieinformation.com and others), adding 212 KiB and 105 ms of main-thread time.

1 long task block the main thread while loading, the longest for 51 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

Your largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 6.2 s. Good is under 3.8 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 75 ms to 70 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.47 g of CO₂e: 56.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 buttons have no accessible name, so screen readers announce just “button”.

4 images have no alt text, which hurts accessibility and image search.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

5 visible links have no text or label, so screen readers cannot say where they go.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 15 characters: “NAME IT Næstved”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 39 characters: “Støt din lokale butik ved at shoppe her”. 70 to 160 characters is enough to sell the click.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 185 pages on nameitnaestved.dk and 2 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://nameitnaestved.dk/collections/nyheder, https://nameitnaestved.dk/collections/overtoj, https://nameitnaestved.dk/collections/trojer, https://nameitnaestved.dk/collections/skjorter, https://nameitnaestved.dk/collections/t-shirts-tops and https://nameitnaestved.dk/collections/kjoler and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 73 found) and read each the way a search engine does.

Chrome logged issues while loading the page (“Cookie”).

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 431 words of visible text.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.