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nanamacs.com website review

Visit site (opens in a new tab)Reviewed 6 November 202631 issues · 86 checks

This review found 31 issues worth fixing on nanamacs.com, 8 of them high impact, across 86 checks. The most urgent: page weight: 5.7 MB in 316 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.3 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.7 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
111 ms82 msMay 16Oct 31106 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202685 ms
May 23, 202687 ms
May 30, 202687 ms
Jun 6, 202687 ms
Jun 13, 202687 ms
Jun 20, 202688 ms
Jun 27, 202689 ms
Jul 4, 202696 ms
Jul 11, 2026101 ms
Jul 18, 2026103 ms
Jul 25, 2026103 ms
Aug 1, 2026103 ms
Aug 8, 2026103 ms
Aug 15, 2026103 ms
Aug 22, 2026104 ms
Aug 29, 2026108 ms
Sep 5, 202698 ms
Sep 12, 202697 ms
Sep 19, 202696 ms
Sep 26, 202696 ms
Oct 3, 202696 ms
Oct 10, 202696 ms
Oct 17, 202696 ms
Oct 24, 2026101 ms
Oct 31, 2026106 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nanamacs.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nanamacs.com at 0.4 s0.4 s
  2. nanamacs.com at 0.8 s0.8 s
  3. nanamacs.com at 1.1 s1.1 s
  4. nanamacs.com at 1.5 s1.5 s
  5. nanamacs.com at 1.9 s1.9 s
  6. nanamacs.com at 2.3 s2.3 s
  7. nanamacs.com at 2.6 s2.6 s
  8. nanamacs.com at 3.0 s3.0 s

Speed

10 to fix67
  • 3,050 HTML elements

    The page has 3,050 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    650 ms · 1,015 KiB

    29 images could be 1,015 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and JSDelivr CDN and others), adding 1.3 MB and 945 ms of main-thread time.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    850 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • Reduce unused JavaScript

    502 KiB

    About 502 KiB of JavaScript is downloaded but never used on this page.

  • Shopify adds 316 ms

    316 ms

    Shopify costs a phone 316 ms of main-thread work and 385 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.1 s

    A phone's processor spends 3.1 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 237 ms

    237 ms

    Google Tag Manager costs a phone 237 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    254 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (254 KiB).

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 159 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    39 KiB

    Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    23 KiB

    About 23 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 9.0 s

    9.0 s

    Your largest element takes 9.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 20.2 s

    20.2 s

    The page becomes fully interactive after 20.2 s. Good is under 3.8 s.

  • Tap response (INP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 85 ms to 106 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 4.1 s

    4.1 s

    Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 290 ms

    290 ms

    Scripts block taps and scrolling for 290 ms in total while the page loads. Good is under 200 ms.

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 118 ms

    118 ms

    Real visitors wait 118 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 434 ms

    434 ms

    Real visitors wait 434 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix63
  • Page weight: 5.7 MB in 316 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 316 requests on a phone: images 3.1 MB (47), scripts 1.4 MB (106) and other files 986 KiB (146). Under 2 MB keeps phones on slow connections fast.

  • 9 images below the first screen load straight away

    9 images further down the page (398 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.62 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.62 g of CO₂e: 195.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8090
  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 18 images without alt text

    18 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 36 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9285
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (247 characters)

    Your meta description is 247 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 313 internal links, 2 external

    The homepage links to 313 pages on nanamacs.com and 2 external pages.

6 checks passed
  • Title: 54 characters

    Your title is a healthy 54 characters: “Trendy Women's Clothing Boutique | NanaMacs · NanaMacs”.

  • Canonical URL set

    The canonical URL is https://nanamacs.com/.

  • Structured data in place

    Structured data found: Organization, Store and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://nanamacs.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,074 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://nanamacs.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix98
  • 5 pages share a meta description

    https://nanamacs.com/collections/warehouse-sale, https://nanamacs.com/collections/warehouse-sale-4-99, https://nanamacs.com/collections/warehouse-sale-9-99, https://nanamacs.com/collections/hoodies-sweatshirts and https://nanamacs.com/collections/denim-tops use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 112 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'replaceAll')”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    41 of 43 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 349 words of copy

    The homepage carries about 349 words of visible text.

6 checks passed
  • 30 calls to action

    The homepage has 30 calls to action, for example “Shop All Fall Blowout Sale”, “Shop All $4.99” and “Shop All $9.99”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 31 cookies set on arrival

    31

    Opening the homepage sets 31 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 39 other companies contacted

    Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nanamacs.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Platmart Color Swatches · Klaviyo Email Marketing Sms · Redo · Attentive · Fast Product Colors · Rivo Loyalty Rewards Referrals · Deco Labels Badges · verifypass.com · gorgias.chat · mezereon.net · attn.tv · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Vue.js
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Post Falls

Upkeep, stack, hiring and company data from programmable.info

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This review found 31 issues on nanamacs.com, including 15 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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