native-instruments.com website review

17 images could be 657 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

The page has 4,597 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Google Tag Manager, Facebook and Optanon and others), adding 1.3 MB and 1.4 s of main-thread time.

Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

Google Tag Manager costs a phone 918 ms of main-thread work and 367 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 long tasks block the main thread while loading, the longest for 884 ms. During a long task the page ignores taps.

13 files are served with short cache lifetimes, so returning visitors download them again (368 KiB).

About 417 KiB of JavaScript is downloaded but never used on this page.

About 86 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 3.2 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

16 KiB could be saved by minifying CSS.

3 KiB could be saved by minifying JavaScript.

Polyfills for old browsers add 43 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 19.1 s. Good is under 3.8 s.

Scripts block taps and scrolling for 677 ms in total while the page loads. Good is under 200 ms.

Real visitors wait 350 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 171 ms to 567 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

Visually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.

Your homepage downloads 3.5 MB in 298 requests on a phone: scripts 1.4 MB (97), other files 926 KiB (149) and images 920 KiB (30). Under 2 MB keeps phones on slow connections fast.

13 images further down the page (636 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image (30 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.01 g of CO₂e: 120.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your title is 70 characters, so Google will cut it off around 60: “Native Instruments - Software And Hardware For Music Production And DJ”.

There are 2 <h1> headlines (“Native Instruments” and “Beyond Massive”). One clear main headline is easier for people and search engines.

The homepage links to 191 pages on native-instruments.com and 14 external pages.

https://www.native-instruments.com/collections/mallets-bells has no meta description, so Google writes the search snippet from whatever text it finds.

https://www.native-instruments.com/collections/music-creation, https://www.native-instruments.com/collections/bundles, https://www.native-instruments.com/collections/komplete-bundles, https://www.native-instruments.com/collections/other-bundles, https://www.native-instruments.com/collections/instruments and https://www.native-instruments.com/collections/top-picks and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 97 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://www.native-instruments.com/.

The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 422 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 397 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Reddit Pixel and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 16 cookies (measured from a US location before any click).

Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.