natulim.cz website review

• Google's speed test didn't respond

  Google's speed test didn't respond for this site, so speed and Core Web Vitals are not measured here. Your full playbook measures them.

Not measured in this review.

• Page weight: 5.5 MB

  5.5 MB

  Your homepage downloads 5.5 MB on a phone, 1.1 MB of it images (20%). Under 2 MB keeps phones on slow connections fast.

• 7 images far larger than shown

  681 KiB

  7 images are downloaded at several times the size a phone draws them, for example EybQaR0WNT_orig.webp at 1,078 px wide, shown at 90 px. Resized copies would save about 681 KiB.

  Elements (5)

• An image on the first screen is lazy-loaded

  BANNER_GENERICO_HOME_MOBILE_CZ_261ac77a-22bf-48fc-be1d-b6fd4 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (1)

• 9 images in older formats

  9 images (957 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (5)

• About 1.6 g of CO₂ per visit

  1.56 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.56 g of CO₂e: 187.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 18 text elements with low contrast

  18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• Malformed lists

  Some lists contain elements other than list items, which screen readers announce wrongly.

  Elements (2)

• Scrollable region must have keyboard access (1 element)

  Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  Elements (1)

• All page content should be contained by landmarks (16 elements)

  All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• Headings should not be empty (1 element)

  Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  Elements (1)

• Title is long (73 characters)

  Your title is 73 characters, so Google will cut it off around 60: “Natulim – ekologické prací proužky pro bílé i barevné prádlo – Natulim eu”.

  View source

• One H1 headline

  Your <h1> is empty.

  View source

• 43 internal links, 0 external

  The homepage links to 43 pages on natulim.cz and 0 external pages.

• 1 page without a meta description

  https://natulim.cz/collections/czech-best-sellers has no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (1)

• 1 link to non-canonical URLs

  Your homepage links to 1 page by a URL that isn't its canonical one, for example https://natulim.cz/collections/buy-and-win, whose canonical is https://natulim.cz/collections/nakupte-a-vyhrajte. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  Elements (1)

• 2 pages without an H1

  https://natulim.cz/pages/frequently-asked-questions and https://natulim.cz/pages/o-nas-natulim have no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

• 4 small tap targets

  4 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 5 JavaScript errors while loading

  5 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'style')”.

• No calls to action

  We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

• Phone number is not tap-to-call

  Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 974 words of copy

  The homepage carries about 974 words of visible text.

• 6 trackers load before any consent

  6

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 31 cookies set on arrival

  31

  Opening the homepage sets 31 cookies, 1 of them by other companies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 47 other companies contacted

  Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.