naturaldog.com website review

About 928 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.9 s faster on a phone.

24 files are served with short cache lifetimes, so returning visitors download them again (362 KiB).

19 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

8 third-party services load with your homepage (Google Tag Manager, alia-prod.com and cloudfront.net and others), adding 1.8 MB and 1.1 s of main-thread time.

Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

11 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

Google Tag Manager costs a phone 432 ms of main-thread work and 539 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 79 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

A phone's processor spends 2.9 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

cloudfront.net costs a phone 111 ms of main-thread work and 387 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 long tasks block the main thread while loading, the longest for 154 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 26.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 27.2 s. Good is under 3.8 s.

Visually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 156 ms to 192 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 405 ms in total while the page loads. Good is under 200 ms.

13 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.1 MB in 357 requests on a phone: scripts 2.2 MB (113), images 1.9 MB (52) and other files 846 KiB (164). Under 2 MB keeps phones on slow connections fast.

7 images are downloaded at several times the size a phone draws them, for example home-category-bundles_1000x1000.jpg at 1,000 px wide, shown at 250 px. Resized copies would save about 467 KiB.

1 image further down the page (66 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.46 g of CO₂e: 174.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

7 visible links have no text or label, so screen readers cannot say where they go.

Your meta description is 296 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 98 pages on naturaldog.com and 7 external pages.

We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Chrome logged issues while loading the page (“Cookie”).

Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 358 words of visible text.

Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 8 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 40 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 62 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.