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naturalfsupplements.com website review

Visit site (opens in a new tab)Reviewed 11 November 202631 issues · 80 checks

This review found 31 issues worth fixing on naturalfsupplements.com, 11 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.6 sMay 23Sep 261.8 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.2 s
May 30, 20262.1 s
Jun 13, 20261.8 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.8 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.0 s
Aug 8, 20261.9 s
Sep 26, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
163 ms130 msMay 30Sep 26143 ms
Show as table
DateReal-visitor tap response (INP)
May 30, 2026159 ms
Jun 13, 2026146 ms
Jun 20, 2026144 ms
Jun 27, 2026136 ms
Jul 4, 2026137 ms
Jul 11, 2026134 ms
Jul 18, 2026135 ms
Jul 25, 2026147 ms
Sep 26, 2026143 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of naturalfsupplements.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. naturalfsupplements.com at 0.4 s0.4 s
  2. naturalfsupplements.com at 0.8 s0.8 s
  3. naturalfsupplements.com at 1.1 s1.1 s
  4. naturalfsupplements.com at 1.5 s1.5 s
  5. naturalfsupplements.com at 1.9 s1.9 s
  6. naturalfsupplements.com at 2.3 s2.3 s
  7. naturalfsupplements.com at 2.6 s2.6 s
  8. naturalfsupplements.com at 3.0 s3.0 s

Speed

13 to fix38
  • Reduce unused JavaScript

    1.6 s · 734 KiB

    About 734 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.0 s

    A phone's processor spends 6.0 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and rebuyengine.com and others), adding 2.2 MB and 1.7 s of main-thread time.

  • Use efficient cache lifetimes

    950 ms · 460 KiB

    29 files are served with short cache lifetimes, so returning visitors download them again (460 KiB).

  • Google Tag Manager adds 642 ms

    642 ms

    Google Tag Manager costs a phone 642 ms of main-thread work and 637 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    250 ms · 356 KiB

    27 images could be 356 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

  • Render-blocking requests

    450 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 405 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    300 ms · 93 KiB

    Polyfills for old browsers add 93 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Facebook adds 322 ms

    322 ms

    Facebook costs a phone 322 ms of main-thread work and 229 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 264 ms

    264 ms

    rebuyengine.com costs a phone 264 ms of main-thread work and 527 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 93 ms

    93 ms

    Shopify costs a phone 93 ms of main-thread work and 585 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 16 KiB

    About 16 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix44
  • Largest Contentful Paint: 13.3 s

    13.3 s

    Your largest element takes 13.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A hand holding an NF Supplements bottle turned to show the …”.

  • Time to Interactive: 21.9 s

    21.9 s

    The page becomes fully interactive after 21.9 s. Good is under 3.8 s.

  • First Contentful Paint: 4.3 s

    4.3 s

    The first text or image appears after 4.3 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.0 s

    8.0 s

    Visually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 904 ms

    904 ms

    Scripts block taps and scrolling for 904 ms in total while the page loads. Good is under 200 ms.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 159 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Largest content (LCP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.0 MB in 300 requests

    4.0 MB

    Your homepage downloads 4.0 MB in 300 requests on a phone: scripts 2.0 MB (92), other files 973 KiB (117) and images 647 KiB (47). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (98 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (23 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.1 g of CO₂ per visit

    1.14 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.14 g of CO₂e: 136.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9597
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 75 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 2 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 39 internal links, 16 external

    The homepage links to 39 pages on naturalfsupplements.com and 16 external pages.

8 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “Natural supplements made in our own GMP-certified facility, independently lab tested batch by batch, with every result …”.

  • One H1 headline

    Your main headline reads: “We third-party test every batch.”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Natural Supplements, Every Batch Lab Tested | NF Supplements”.

  • Canonical URL set

    The canonical URL is https://naturalfsupplements.com/.

  • Structured data in place

    Structured data found: FAQPage, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://naturalfsupplements.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,022 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://naturalfsupplements.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 1 linked page hidden from search

    https://naturalfsupplements.com/a/loop_subscriptions/get-subscription-link is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 8 pages without a meta description

    https://naturalfsupplements.com/a/loop_subscriptions/get-subscription-link, https://naturalfsupplements.com/pages/contact, https://naturalfsupplements.com/pages/about-us, https://naturalfsupplements.com/pages/reviews, https://naturalfsupplements.com/blogs/news and https://naturalfsupplements.com/policies/refund-policy and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://naturalfsupplements.com/a/loop_subscriptions/get-subscription-link has no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages slow to respond

    https://naturalfsupplements.com/pages/contact and https://naturalfsupplements.com/pages/about-us took over 3 s to send their HTML from our server.

  • 14 internal pages checked

    We fetched 14 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    13 pages of 14 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=137035667&Ver=2&mid=4e7ec028-68e7-4b86-9cbc-fb5de67d16e0&bo=1&sid=029f74d0ddfa11f19bfcdf1ae794da7d&vid=029f8470ddfa11f19f9c878cf953e9e2&vids=1&msclkid=N&pi=918639831&l.

  • 3 small tap targets

    3 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,883 words of copy

    The homepage carries about 1,883 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop now · Save up to 46%”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Shop All”, “Shop all products” and “Contact”.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, 30 customer or partner logos, a star rating, 33 trust badges and “694+ reviews”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 3 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 32 cookies set on arrival

    32

    Opening the homepage sets 32 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 54 other companies contacted

    Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at naturalfsupplements.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Rebuy Personalization Engine · Triplewhale · Klaviyo Email Marketing Sms · Judge Me Reviews · Applovin Shop Integration · Mincart By Molsoft · affiliatly.com · klck.dev

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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