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natyshop.com website review

Visit site (opens in a new tab)Reviewed 6 November 202629 issues · 83 checks

This review found 29 issues worth fixing on natyshop.com, 9 of them high impact, across 83 checks. The most urgent: page weight: 10.0 MB in 63 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.0 sJul 25Oct 312.4 s
Show as table
DateReal-visitor load time (LCP)
Jul 25, 20261.2 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.4 s
Sep 19, 20261.5 s
Sep 26, 20261.8 s
Oct 3, 20262.4 s
Oct 10, 20262.3 s
Oct 17, 20262.4 s
Oct 24, 20262.3 s
Oct 31, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
163 ms130 msJul 25Oct 31159 ms
Show as table
DateReal-visitor tap response (INP)
Jul 25, 2026134 ms
Aug 1, 2026149 ms
Aug 8, 2026147 ms
Aug 15, 2026148 ms
Aug 22, 2026152 ms
Aug 29, 2026150 ms
Sep 5, 2026149 ms
Sep 12, 2026149 ms
Sep 19, 2026149 ms
Sep 26, 2026148 ms
Oct 3, 2026158 ms
Oct 10, 2026158 ms
Oct 17, 2026155 ms
Oct 24, 2026156 ms
Oct 31, 2026159 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of natyshop.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. natyshop.com at 0.4 s0.4 s
  2. natyshop.com at 0.8 s0.8 s
  3. natyshop.com at 1.1 s1.1 s
  4. natyshop.com at 1.5 s1.5 s
  5. natyshop.com at 1.9 s1.9 s
  6. natyshop.com at 2.3 s2.3 s
  7. natyshop.com at 2.6 s2.6 s
  8. natyshop.com at 3.0 s3.0 s

Speed

7 to fix90
  • Improve image delivery

    450 ms · 8.3 MB

    13 images could be 8.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Reduce initial server response time

    910 ms

    Reduce initial server response time. Google estimates savings of 910 ms on a phone.

  • Document request latency

    900 ms

    The HTML itself could arrive about 900 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Use efficient cache lifetimes

    650 ms · 100 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (100 KiB).

  • Render-blocking requests

    500 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Google Tag Manager adds 438 ms

    438 ms

    Google Tag Manager costs a phone 438 ms of main-thread work and 505 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Server response: 1.0 s

    1.0 s

    Your server takes 1.0 s to send the HTML. Google recommends under 600 ms; everything else waits for it.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google Tag Manager, Cloudflare and Google/Doubleclick Ads and others), adding 517 KiB and 445 ms of main-thread time.

  • Reduce unused JavaScript

    150 ms · 241 KiB

    About 241 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 24 KiB

    Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 149 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Mobile performance score: 90

    90/100

    Your mobile performance score is 90. That is in Google's “good” band (90 and up).

  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 699 ms of it running JavaScript. That is comfortably low.

Core Web Vitals

6 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.50

    0.50

    For real visitors the layout shifts by 0.50 (75th percentile). Good is under 0.1.

  • Time to Interactive: 8.3 s

    8.3 s

    The page becomes fully interactive after 8.3 s. Good is under 3.8 s.

  • Largest content (LCP) got 91% slower for real visitors

    +91%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 3.3 s

    3.3 s

    Your largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “O mamă decorează un tort cu frișcă folosind un ursuleț din …”.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 134 ms to 159 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 178 ms

    178 ms

    Real visitors wait 178 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Speed Index: 3.4 s

    3.4 s

    Visually, the page fills in at 3.4 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 138 ms

    138 ms

    Scripts block the page for only 138 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

Images and page weight

4 to fix25
  • Page weight: 10.0 MB in 63 requests

    10.0 MB

    Your homepage downloads 10.0 MB in 63 requests on a phone: images 9.2 MB (18), scripts 722 KiB (17) and fonts 43 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 4 images over 500 KB

    4 images weigh 5.4 MB together. On a phone connection a single image that size takes seconds.

  • 8 images far larger than shown

    5.0 MB

    8 images are downloaded at several times the size a phone draws them, for example image at 1,297 px wide, shown at 173 px. Resized copies would save about 5.0 MB.

  • 8 images in older formats

    8 images (5.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.8 g of CO₂ per visit

    2.84 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.84 g of CO₂e: 340.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

3 to fixGoogle 9294
  • 76 text elements with low contrast

    76 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 11 tap targets too small

    11 tap targets are too small or too close together to hit reliably with a finger.

  • 12 links without text

    12 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 85 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10093
  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 132 internal links, 0 external

    The homepage links to 132 pages on natyshop.com and 0 external pages.

6 checks passed
  • Meta description: 122 characters

    Your meta description is 122 characters: “Decorațiuni comestibile, figurine din pastă de zahăr și imagini comestibile realizate de Naty Shop, cu livrare în Român…”.

  • One H1 headline

    Your main headline reads: “Un strop de imaginație.Un tort de neuitat.”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Naty Shop | Decorațiuni comestibile pentru tort”.

  • Structured data in place

    Structured data found: OnlineStore.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://natyshop.co/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://natyshop.co/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and contact details; sameAs (social profiles) and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,478 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://natyshop.co/categorie/vafe-tort, whose canonical is https://natyshop.co/categorie/imagini-comestibile. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 5 pages slow to respond

    https://natyshop.co/categorie/toppere, https://natyshop.co/categorie/valentines-day, https://natyshop.co/categorie/imagini-comestibile, https://natyshop.co/categorie/vafe-tort and https://natyshop.co/categorie/foi-icing-pasta-de-zahar took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 93 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “The Content Security Policy directive 'upgrade-insecure-requests' is ignored when delivered in a report-only policy.”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

2 checks passed
  • Tap targets are thumb-sized

    38 of 39 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 385 words of copy

    The homepage carries about 385 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “NATY SHOP”.

  • 1 call to action

    The homepage has 1 call to action, for example “Contact”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at natyshop.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
E-commerce
Shopify;Shopify Plus
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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