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navco.com website review

Visit site (opens in a new tab)Reviewed 5 November 202618 issues · 66 checks

This review found 18 issues worth fixing on navco.com, 5 of them high impact, across 66 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of navco.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. navco.com at 0.5 s0.5 s
  2. navco.com at 1.0 s1.0 s
  3. navco.com at 1.4 s1.4 s
  4. navco.com at 1.9 s1.9 s
  5. navco.com at 2.4 s2.4 s
  6. navco.com at 2.9 s2.9 s
  7. navco.com at 3.4 s3.4 s
  8. navco.com at 3.8 s3.8 s

Speed

4 to fix71
  • Render-blocking requests

    3.3 s

    33 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.3 s.

  • Mobile performance score: 71

    71/100

    Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    450 ms · 265 KiB

    About 265 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 2,240 HTML elements

    The page has 2,240 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    200 ms · 30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • 2 third-party services on the page

    2 third-party services load with your homepage (iubenda and cloudflare.com), adding 143 KiB and 198 ms of main-thread time.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 93 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    46 KiB

    About 46 KiB of CSS is downloaded but never applied on this page.

  • Improve image delivery

    14 KiB

    1 image could be 14 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    6 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 707 ms of it running JavaScript. That is comfortably low.

  • Server response: 78 ms

    78 ms

    Your server sent the HTML in 78 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix81
  • First Contentful Paint: 4.3 s

    4.3 s

    The first text or image appears after 4.3 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.1 s

    7.1 s

    Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 4.3 s

    4.3 s

    Your largest element takes 4.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Enterprise Security, Standardized Across Every Location.”. Most of its time is element render delay (3.4 s).

  • Time to Interactive: 6.1 s

    6.1 s

    The page becomes fully interactive after 6.1 s. Good is under 3.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 26 ms

    26 ms

    Scripts block the page for only 26 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.3 g of CO₂ per visit

    0.26 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.26 g of CO₂e: 30.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Page weight: 922 KiB in 51 requests

    922 KiB

    Your homepage downloads 922 KiB in 51 requests on a phone: scripts 658 KiB (42), fonts 120 KiB (3) and HTML 88 KiB (1). That is a lean page.

Accessibility

3 to fixGoogle 9183
  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Headings skip levels

    Headings skip levels (h1 → h3, h2 → h6 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 43 images in the HTML carry an alt attribute.

  • 5 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 7 WCAG 2.2 A/AA and best-practice rules on the phone render: 5 passed and 2 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Title is long (71 characters)

    Your title is 71 characters, so Google will cut it off around 60: “Enterprise Security Systems, Standardized Across Every Location | NAVCO”.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 125 internal links, 11 external

    The homepage links to 125 pages on navco.com and 11 external pages.

7 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “One accountable partner for security design, installation and service across all your locations. Employee-owned, 50+ ye…”.

  • One H1 headline

    Your main headline reads: “Enterprise Security, Standardized Across Every Location.”.

  • Canonical URL set

    The canonical URL is https://www.navco.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.navco.com/sitemap_index.xml.

AI search readiness

1 to fix83
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.navco.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

1 to fix95
  • 6 pages without a meta description

    https://www.navco.com/design, https://www.navco.com/security-system-installation, https://www.navco.com/support, https://www.navco.com/access-control, https://www.navco.com/finance-banking and https://www.navco.com/retail have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    13 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

Google 100100
2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 877 words of copy

    The homepage carries about 877 words of visible text.

4 checks passed
  • 13 calls to action

    The homepage has 13 calls to action, for example “Talk to a Specialist”, “Request Service” and “Contact”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at navco.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Leaseweb Canada Inc.

Hiring

Hiring
3 open roles
Job board
adp

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 18 issues on navco.com, including 8 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
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