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neaq.org website review
Visit site (opens in a new tab)Reviewed 30 October 202642 issues · 88 checks
This review found 42 issues worth fixing on neaq.org, 17 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.6 s |
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 110 ms |
| May 16, 2026 | 110 ms |
| May 23, 2026 | 107 ms |
| May 30, 2026 | 108 ms |
| Jun 6, 2026 | 113 ms |
| Jun 13, 2026 | 121 ms |
| Jun 20, 2026 | 129 ms |
| Jun 27, 2026 | 131 ms |
| Jul 4, 2026 | 130 ms |
| Jul 11, 2026 | 129 ms |
| Jul 18, 2026 | 126 ms |
| Jul 25, 2026 | 126 ms |
| Aug 1, 2026 | 126 ms |
| Aug 8, 2026 | 129 ms |
| Aug 15, 2026 | 131 ms |
| Aug 22, 2026 | 135 ms |
| Aug 29, 2026 | 137 ms |
| Sep 5, 2026 | 138 ms |
| Sep 12, 2026 | 139 ms |
| Sep 19, 2026 | 145 ms |
| Sep 26, 2026 | 146 ms |
| Oct 3, 2026 | 153 ms |
| Oct 10, 2026 | 157 ms |
| Oct 17, 2026 | 160 ms |
| Oct 24, 2026 | 162 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
4.4 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.4 s faster on a phone.
Improve image delivery
3.6 s · 1.5 MB9 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.6 s faster on a phone.
Use efficient cache lifetimes
1.3 s · 379 KiB21 files are served with short cache lifetimes, so returning visitors download them again (379 KiB).
Google Tag Manager adds 1.4 s
1.4 sGoogle Tag Manager costs a phone 1.4 s of main-thread work and 1.7 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 34
34/100Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.0 s
A phone's processor spends 5.0 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 3.0 MB and 2.4 s of main-thread time.
Render-blocking requests
900 ms9 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Reduce unused CSS
750 ms · 132 KiBAbout 132 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
Google CDN adds 312 ms
312 msGoogle CDN costs a phone 312 ms of main-thread work and 741 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 249 ms
249 msFacebook costs a phone 249 ms of main-thread work and 336 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 193 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
32 KiBPolyfills for old browsers add 32 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 20.4 s
20.4 sYour largest element takes 20.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “video”.
Time to Interactive: 31.9 s
31.9 sThe page becomes fully interactive after 31.9 s. Good is under 3.8 s.
First Contentful Paint: 6.8 s
6.8 sThe first text or image appears after 6.8 s on a phone. Good is under 1.8 s.
Total Blocking Time: 942 ms
942 msScripts block taps and scrolling for 942 ms in total while the page loads. Good is under 200 ms.
Speed Index: 6.8 s
6.8 sVisually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 46% slower for real visitors
+46%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 110 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.108
0.108The layout shifts by 0.108 while loading, so content jumps under the reader's thumb. Good is under 0.1.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 153 ms
153 msReal visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 474 ms
474 msReal visitors wait 474 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 6.1 MB in 214 requests
6.1 MBYour homepage downloads 6.1 MB in 214 requests on a phone: scripts 3.2 MB (55), images 2.1 MB (63) and other files 404 KiB (76). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
shark-tagging-nantucket-boat-1280x810-1.jpg weighs 585 KiB. On a phone connection a single image that size takes seconds.
12 images in older formats
12 images (1.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
12 images below the first screen load straight away
12 images further down the page (1.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image far larger than shown
213 KiB1 image is downloaded at several times the size a phone draws it, for example shark-tagging-nantucket-boat-1280x810-1.jpg at 1,280 px wide, shown at 340 px. Resized copies would save about 213 KiB.
About 1.7 g of CO₂ per visit
1.74 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.74 g of CO₂e: 208.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Images must have alternative text (2 elements)
Images must have alternative text: 2 elements on the page fail this check, rated critical by axe-core.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (2 elements)
ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4 and h4 → h6), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
4 links crawlers can't follow
4 links have no real href, so search engines can't follow them.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
109 internal links, 16 external
The homepage links to 109 pages on neaq.org and 16 external pages.
7 checks passed
Meta description: 120 characters
Your meta description is 120 characters: “At the New England Aquarium, we know a habitable planet needs a healthy ocean. Let's take action for the ocean together.”.
One H1 headline
Your main headline reads: “Let's Take Action for the Ocean Together”.
Title: 63 characters
Your title is a healthy 63 characters: “New England Aquarium in Boston - Protecting Animals & the Ocean”.
Canonical URL set
The canonical URL is https://www.neaq.org/.
Structured data in place
Structured data found: BreadcrumbList, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.neaq.org/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.neaq.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (898 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages without a meta description
https://www.neaq.org/exploration-station and https://www.neaq.org/exhibit/healthy-corals-healthy-reefs have no meta description, so Google writes the search snippet from whatever text it finds.
12 links to non-canonical URLs
Your homepage links to 12 pages by a URL that isn't their canonical one, for example https://www.neaq.org/become-a-member, whose canonical is https://www.neaq.org/engage/support/become-a-member. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 94 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97160447&tm=gtm002&Ver=2&mid=0b923007-a05c-4d06-9870-d6f15d0ab20a&bo=1&sid=ef57d8c0d46c11f189ae091acbc61bd9&vid=ef580670d46c11f1ae6b53c61b75aa4a&vids=1&msclkid=N&pi=91.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Invalid or unexpected token”.
2 checks passed
Tap targets are thumb-sized
24 of 29 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 637 words of copy
The homepage carries about 637 words of visible text.
4 checks passed
13 calls to action
The homepage has 13 calls to action, for example “Join Our Advocacy Mailing List”, “Join Our Team” and “Buy timed entry tickets →”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Meta Pixel.
Opening hours shown
Your opening hours are on the homepage.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
44 other companies contacted
Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at neaq.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Fastly
Company
- Employees
- 22
- Founded
- 1969
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on neaq.org, including 19 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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