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neerus.com website review

Visit site (opens in a new tab)Reviewed 21 October 202640 issues · 91 checks

This review found 40 issues worth fixing on neerus.com, 13 of them high impact, across 91 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.7 sMay 2Oct 171.9 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.6 s
May 9, 20262.5 s
May 16, 20262.5 s
May 23, 20262.4 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.5 s
Jun 27, 20262.1 s
Jul 4, 20261.9 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20262.0 s
Aug 15, 20262.1 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.2 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
203 ms145 msMay 2Oct 17161 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026191 ms
May 9, 2026192 ms
May 16, 2026190 ms
May 23, 2026186 ms
May 30, 2026192 ms
Jun 6, 2026196 ms
Jun 13, 2026196 ms
Jun 20, 2026193 ms
Jun 27, 2026169 ms
Jul 4, 2026156 ms
Jul 11, 2026153 ms
Jul 18, 2026152 ms
Jul 25, 2026152 ms
Aug 1, 2026154 ms
Aug 8, 2026159 ms
Aug 15, 2026165 ms
Aug 22, 2026172 ms
Aug 29, 2026178 ms
Sep 5, 2026177 ms
Sep 12, 2026175 ms
Sep 19, 2026173 ms
Sep 26, 2026167 ms
Oct 3, 2026163 ms
Oct 10, 2026162 ms
Oct 17, 2026161 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of neerus.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. neerus.com at 1.0 s1.0 s
  2. neerus.com at 2.0 s2.0 s
  3. neerus.com at 3.0 s3.0 s
  4. neerus.com at 4.0 s4.0 s
  5. neerus.com at 5.0 s5.0 s
  6. neerus.com at 6.1 s6.1 s
  7. neerus.com at 7.1 s7.1 s
  8. neerus.com at 8.1 s8.1 s

Speed

15 to fix34
  • Use efficient cache lifetimes

    2.6 s · 752 KiB

    95 files are served with short cache lifetimes, so returning visitors download them again (752 KiB).

  • Reduce unused JavaScript

    2.1 s · 896 KiB

    About 896 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Mobile performance score: 34

    34/100

    Your mobile performance score is 34 (desktop: 63). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.4 s

    A phone's processor spends 8.4 s on main-thread work while loading, 4.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (shiprocket.in, Shopify and gokwik.co and others), adding 2.2 MB and 2.0 s of main-thread time.

  • Improve image delivery

    850 ms · 1.2 MB

    33 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 994 ms. During a long task the page ignores taps.

  • shiprocket.in adds 869 ms

    869 ms

    shiprocket.in costs a phone 869 ms of main-thread work and 75 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    750 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Reduce unused CSS

    600 ms · 118 KiB

    About 118 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Shopify adds 349 ms

    349 ms

    Shopify costs a phone 349 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    400 ms · 52 KiB

    Polyfills for old browsers add 52 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 400 ms faster on a phone.

  • Duplicated JavaScript

    350 ms · 50 KiB

    50 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 350 ms faster on a phone.

  • gokwik.co adds 284 ms

    284 ms

    gokwik.co costs a phone 284 ms of main-thread work and 529 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,411 HTML elements

    The page has 2,411 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify JavaScript

    16 KiB

    16 KiB could be saved by minifying JavaScript.

  • Phones get a much slower page than desktops

    Desktop scores 63 but mobile only 34. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 26.2 s

    26.2 s

    Your largest element takes 26.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 27.0 s

    27.0 s

    The page becomes fully interactive after 27.0 s. Good is under 3.8 s.

  • First Contentful Paint: 5.8 s

    5.8 s

    The first text or image appears after 5.8 s on a phone. Good is under 1.8 s.

  • Speed Index: 10.8 s

    10.8 s

    Visually, the page fills in at 10.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.0 s

    1.0 s

    Scripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user TTFB: 830 ms

    830 ms

    Real visitors wait 830 ms for your server to start answering (75th percentile). Good is under 800 ms.

6 checks passed
  • Real-user INP: 176 ms

    176 ms

    Real visitors wait 176 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 16% faster for real visitors

    -16%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 191 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 20% faster for real visitors

    -20%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.6 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.006

    0.006

    The layout barely moves while loading (CLS 0.006, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 6.3 MB in 433 requests

    6.3 MB

    Your homepage downloads 6.3 MB in 433 requests on a phone: images 2.9 MB (62), scripts 2.3 MB (220) and other files 668 KiB (104). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    BlushDrapes_Banner_Mobile_v3.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.8 g of CO₂ per visit

    1.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.80 g of CO₂e: 215.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9094
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 68 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10093
  • Structured data has 2 problems

    Structured data found (Organization and WebSite) but with 2 problems, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 132 internal links, 12 external

    The homepage links to 132 pages on neerus.com and 12 external pages.

6 checks passed
  • Meta description: 132 characters

    Your meta description is 132 characters: “Neerus Ethinic Wear is India's TOP Ethinic Wear brand with Kurti, Lehngas, Sarees. We deliver all over India and ship g…”.

  • One H1 headline

    Your main headline reads: “Neerus India”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “Shop the Best of Ethnic wear – Neerus India”.

  • Canonical URL set

    The canonical URL is https://www.neerus.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.neerus.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing name, logo and sameAs (social profiles). These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (826 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.neerus.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix93
  • 1 page without a meta description

    https://www.neerus.com/collections/kw26 has no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages share a meta description

    https://www.neerus.com/collections/festive-bazar, https://www.neerus.com/collections/suit-sets, https://www.neerus.com/collections/fb26-50, https://www.neerus.com/collections/fb26-60, https://www.neerus.com/collections/fb26-70 and https://www.neerus.com/collections/suit-a-core and 8 others use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 7 third-party cookies

    7 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Unexpected token 'export'”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    29 of 31 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix89
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 331 words of copy

    The homepage carries about 331 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Sign in / Sign up”, “Shop By Price” and “Get In Touch”.

  • 5 short forms

    5 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, 1 customer or partner logo and a star rating.

  • Analytics in place

    Analytics detected: Google Analytics and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Opening hours shown

    Your opening hours are on the homepage.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at neerus.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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