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nems.org website review

Visit site (opens in a new tab)Reviewed 5 November 202647 issues · 89 checks

This review found 47 issues worth fixing on nems.org, 19 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of nems.org (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nems.org at 1.2 s1.2 s
  2. nems.org at 2.3 s2.3 s
  3. nems.org at 3.5 s3.5 s
  4. nems.org at 4.7 s4.7 s
  5. nems.org at 5.9 s5.9 s
  6. nems.org at 7.0 s7.0 s
  7. nems.org at 8.2 s8.2 s
  8. nems.org at 9.4 s9.4 s

Speed

11 to fix14
  • Reduce unused JavaScript

    11.9 s · 2.3 MB

    About 2.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 11.9 s faster on a phone.

  • Google CDN adds 1.8 s

    1.8 s

    Google CDN costs a phone 1.8 s of main-thread work and 4.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    2.1 s

    31 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

  • Mobile performance score: 14

    14/100

    Your mobile performance score is 14. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.9 s

    A phone's processor spends 6.9 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    150 ms · 11.1 MB

    42 images could be 11.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google CDN, Other Google APIs/SDKs and jotform.com and others), adding 5.3 MB and 2.3 s of main-thread time.

  • Reduce unused CSS

    610 ms · 141 KiB

    About 141 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 610 ms faster on a phone.

  • 2,488 HTML elements

    The page has 2,488 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • jotform.com adds 154 ms

    154 ms

    jotform.com costs a phone 154 ms of main-thread work and 469 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Fonts adds 0 ms

    0 ms

    Google Fonts costs a phone 0 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    250 ms · 47 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (47 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 213 ms. During a long task the page ignores taps.

  • Minify CSS

    150 ms · 38 KiB

    38 KiB could be saved by minifying CSS.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    15 KiB

    15 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix16
  • First Contentful Paint: 19.1 s

    19.1 s

    The first text or image appears after 19.1 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 58.8 s

    58.8 s

    Your largest element takes 58.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Medical”.

  • Speed Index: 19.1 s

    19.1 s

    Visually, the page fills in at 19.1 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 68.2 s

    68.2 s

    The page becomes fully interactive after 68.2 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 1.208

    1.208

    The layout shifts by 1.208 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 627 ms

    627 ms

    Scripts block taps and scrolling for 627 ms in total while the page loads. Good is under 200 ms.

  • 66 images without width and height

    66 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Images and page weight

5 to fix18
  • Page weight: 23.8 MB in 225 requests

    23.8 MB

    Your homepage downloads 23.8 MB in 225 requests on a phone: images 16.2 MB (88), scripts 4.3 MB (55) and other files 1.7 MB (17). Under 2 MB keeps phones on slow connections fast.

  • 6 images over 500 KB

    6 images weigh 8.5 MB together. On a phone connection a single image that size takes seconds.

  • 4 images far larger than shown

    4.6 MB

    4 images are downloaded at several times the size a phone draws them, for example Mobile_San-Bruno-Clinic-Exterior-Night-View.jpeg at 8,684 px wide, shown at 390 px. Resized copies would save about 4.6 MB.

  • 22 images in older formats

    22 images (7.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 19 images below the first screen load straight away

    19 images further down the page (4.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 6.8 g of CO₂ per visit

    6.75 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.75 g of CO₂e: 810.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 7687
  • 7 buttons without a name

    7 buttons have no accessible name, so screen readers announce just “button”.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (12 elements)

    All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 39 form fields without a label

    39 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Alternative text of images should not be repeated as text (5 elements)

    Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h5, h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 104 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9279
  • Title is short (18 characters)

    Your title is only 18 characters: “Home - NEMS : NEMS”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 48 links with vague text

    48 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 7 H1 headlines

    There are 7 <h1> headlines (“Get Medi-Cal and Stay Covered Regardless of Your …”, “Skip the line! Check in using our new Welcome Kio…” and “MyChart – A new way for NEMS members to access he…”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No robots.txt

    There is no robots.txt at nems.org/robots.txt, the first file search crawlers ask for.

  • 155 internal links, 27 external

    The homepage links to 155 pages on nems.org and 27 external pages.

4 checks passed
  • Meta description: 109 characters

    Your meta description is 109 characters: “North East Medical Services (NEMS) is a non-profit community health center serving the San Francisco Bay Area”.

  • Canonical URL set

    The canonical URL is https://www.nems.org/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • XML sitemap found

    Your XML sitemap is reachable at https://nems.org/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://nems.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,812 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 6 pages share a meta description

    https://nems.org/provider-search, https://nems.org/services/behavioral-health, https://nems.org/services/integrative-medicine, https://nems.org/covid-19, https://nems.org/programs and https://nems.org/programs/internal-medicine-residency-program use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    https://nems.org/provider-search has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    7 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 7 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://nems.org/95,%2095,%20homeabout-sm,%20homeabout-sm.jpg,%2045358,%20https://www.nems.org/wp-content/uploads/homeabout-sm.jpg,%20https://www.nems.org/home/homeabout-sm/,%20,%203,%20,%20,%20homeab.

  • 41 small tap targets

    41 of 103 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Invalid site key or not loaded in api.js: 6LcZA3gqAAAAAIMbnl9oHnmiq27F2_2NXiK_zNwi”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix78
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 15 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • A 8-field form

    Your longest form asks for 8 fields (7 required). Every extra field lowers completion.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,567 words of copy

    The homepage carries about 1,567 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “CONTACT US”, “Learn More” and “Book Online – California”.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nems.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Hosting
Cloudflare

Company

Employees
1,096

Upkeep, stack, hiring and company data from programmable.info

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