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nems.org website review
Visit site (opens in a new tab)Reviewed 5 November 202647 issues · 89 checks
This review found 47 issues worth fixing on nems.org, 19 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
56FClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Reduce unused JavaScript
11.9 s · 2.3 MBAbout 2.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 11.9 s faster on a phone.
Google CDN adds 1.8 s
1.8 sGoogle CDN costs a phone 1.8 s of main-thread work and 4.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
2.1 s31 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.
Mobile performance score: 14
14/100Your mobile performance score is 14. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.9 s
A phone's processor spends 6.9 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
150 ms · 11.1 MB42 images could be 11.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
7 third-party services on the page
7 third-party services load with your homepage (Google CDN, Other Google APIs/SDKs and jotform.com and others), adding 5.3 MB and 2.3 s of main-thread time.
Reduce unused CSS
610 ms · 141 KiBAbout 141 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 610 ms faster on a phone.
2,488 HTML elements
The page has 2,488 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
jotform.com adds 154 ms
154 msjotform.com costs a phone 154 ms of main-thread work and 469 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Fonts adds 0 ms
0 msGoogle Fonts costs a phone 0 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
250 ms · 47 KiB7 files are served with short cache lifetimes, so returning visitors download them again (47 KiB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 213 ms. During a long task the page ignores taps.
Minify CSS
150 ms · 38 KiB38 KiB could be saved by minifying CSS.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
15 KiB15 KiB could be saved by minifying JavaScript.
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 19.1 s
19.1 sThe first text or image appears after 19.1 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 58.8 s
58.8 sYour largest element takes 58.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Medical”.
Speed Index: 19.1 s
19.1 sVisually, the page fills in at 19.1 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 68.2 s
68.2 sThe page becomes fully interactive after 68.2 s. Good is under 3.8 s.
Cumulative Layout Shift: 1.208
1.208The layout shifts by 1.208 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 627 ms
627 msScripts block taps and scrolling for 627 ms in total while the page loads. Good is under 200 ms.
66 images without width and height
66 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
Images and page weight
Page weight: 23.8 MB in 225 requests
23.8 MBYour homepage downloads 23.8 MB in 225 requests on a phone: images 16.2 MB (88), scripts 4.3 MB (55) and other files 1.7 MB (17). Under 2 MB keeps phones on slow connections fast.
6 images over 500 KB
6 images weigh 8.5 MB together. On a phone connection a single image that size takes seconds.
4 images far larger than shown
4.6 MB4 images are downloaded at several times the size a phone draws them, for example Mobile_San-Bruno-Clinic-Exterior-Night-View.jpeg at 8,684 px wide, shown at 390 px. Resized copies would save about 4.6 MB.
22 images in older formats
22 images (7.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
19 images below the first screen load straight away
19 images further down the page (4.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 6.8 g of CO₂ per visit
6.75 gBy the Sustainable Web Design model, a visit to your homepage emits about 6.75 g of CO₂e: 810.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
7 buttons without a name
7 buttons have no accessible name, so screen readers announce just “button”.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
All page content should be contained by landmarks (12 elements)
All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
39 form fields without a label
39 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Alternative text of images should not be repeated as text (5 elements)
Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h5, h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 104 images in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (18 characters)
Your title is only 18 characters: “Home - NEMS : NEMS”. Between 30 and 65 characters leaves room to say what you do and for whom.
48 links with vague text
48 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
7 H1 headlines
There are 7 <h1> headlines (“Get Medi-Cal and Stay Covered Regardless of Your …”, “Skip the line! Check in using our new Welcome Kio…” and “MyChart – A new way for NEMS members to access he…”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No robots.txt
There is no robots.txt at nems.org/robots.txt, the first file search crawlers ask for.
155 internal links, 27 external
The homepage links to 155 pages on nems.org and 27 external pages.
4 checks passed
Meta description: 109 characters
Your meta description is 109 characters: “North East Medical Services (NEMS) is a non-profit community health center serving the San Francisco Bay Area”.
Canonical URL set
The canonical URL is https://www.nems.org/.
Structured data in place
Structured data found: BreadcrumbList, WebPage and WebSite.
XML sitemap found
Your XML sitemap is reachable at https://nems.org/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://nems.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,812 words), so crawlers that don't run JavaScript still read it.
Other pages
6 pages share a meta description
https://nems.org/provider-search, https://nems.org/services/behavioral-health, https://nems.org/services/integrative-medicine, https://nems.org/covid-19, https://nems.org/programs and https://nems.org/programs/internal-medicine-residency-program use the same meta description. A description written for each page earns more clicks.
1 page without an H1
https://nems.org/provider-search has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.
6 checks passed
Linked pages load
7 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 7 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 7 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://nems.org/95,%2095,%20homeabout-sm,%20homeabout-sm.jpg,%2045358,%20https://www.nems.org/wp-content/uploads/homeabout-sm.jpg,%20https://www.nems.org/home/homeabout-sm/,%20,%203,%20,%20,%20homeab.
41 small tap targets
41 of 103 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Invalid site key or not loaded in api.js: 6LcZA3gqAAAAAIMbnl9oHnmiq27F2_2NXiK_zNwi”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 15 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
A 8-field form
Your longest form asks for 8 fields (7 required). Every extra field lowers completion.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,567 words of copy
The homepage carries about 1,567 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn More”.
14 calls to action
The homepage has 14 calls to action, for example “CONTACT US”, “Learn More” and “Book Online – California”.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nems.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Hosting
- Cloudflare
Company
- Employees
- 1,096
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on nems.org, including 18 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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