Website review, no card needed

neomorganics.com logo

neomorganics.com website review

Visit site (opens in a new tab)Reviewed 8 November 202635 issues · 89 checks

This review found 35 issues worth fixing on neomorganics.com, 15 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.9 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20261.9 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
182 ms149 msMay 16Oct 31172 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026153 ms
May 23, 2026156 ms
May 30, 2026161 ms
Jun 6, 2026164 ms
Jun 13, 2026169 ms
Jun 20, 2026171 ms
Jun 27, 2026171 ms
Jul 4, 2026170 ms
Jul 11, 2026164 ms
Jul 18, 2026161 ms
Jul 25, 2026156 ms
Aug 1, 2026154 ms
Aug 8, 2026154 ms
Aug 15, 2026154 ms
Aug 22, 2026159 ms
Aug 29, 2026160 ms
Sep 5, 2026160 ms
Sep 12, 2026163 ms
Sep 19, 2026169 ms
Sep 26, 2026171 ms
Oct 3, 2026176 ms
Oct 10, 2026178 ms
Oct 17, 2026177 ms
Oct 24, 2026178 ms
Oct 31, 2026172 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of neomorganics.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. neomorganics.com at 0.8 s0.8 s
  2. neomorganics.com at 1.6 s1.6 s
  3. neomorganics.com at 2.3 s2.3 s
  4. neomorganics.com at 3.1 s3.1 s
  5. neomorganics.com at 3.9 s3.9 s
  6. neomorganics.com at 4.7 s4.7 s
  7. neomorganics.com at 5.4 s5.4 s
  8. neomorganics.com at 6.2 s6.2 s

Speed

10 to fix47
  • Reduce unused JavaScript

    2.3 s · 758 KiB

    About 758 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Use efficient cache lifetimes

    1.3 s · 281 KiB

    47 files are served with short cache lifetimes, so returning visitors download them again (281 KiB).

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 4,973 HTML elements

    The page has 4,973 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Yotpo and Klaviyo and others), adding 2.9 MB and 761 ms of main-thread time.

  • Render-blocking requests

    950 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Google Tag Manager adds 279 ms

    279 ms

    Google Tag Manager costs a phone 279 ms of main-thread work and 370 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 63 ms

    63 ms

    Shopify costs a phone 63 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • LoyaltyLion adds 52 ms

    52 ms

    LoyaltyLion costs a phone 52 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 186 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    130 ms · 29 KiB

    29 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    43 KiB

    About 43 KiB of CSS is downloaded but never applied on this page.

  • Duplicated JavaScript

    13 KiB

    13 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Improve image delivery

    4 KiB

    1 image could be 4 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.35

    0.35

    For real visitors the layout shifts by 0.35 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 19.7 s

    19.7 s

    Your largest element takes 19.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “This website uses our own and 3rd party cookies to ensure y…”.

  • Time to Interactive: 22.6 s

    22.6 s

    The page becomes fully interactive after 22.6 s. Good is under 3.8 s.

  • First Contentful Paint: 4.7 s

    4.7 s

    The first text or image appears after 4.7 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.8 s

    8.8 s

    Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 456 ms

    456 ms

    Scripts block taps and scrolling for 456 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 153 ms to 172 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 187 ms

    187 ms

    Real visitors wait 187 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 437 ms

    437 ms

    Real visitors wait 437 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.4 MB in 412 requests

    5.4 MB

    Your homepage downloads 5.4 MB in 412 requests on a phone: scripts 2.1 MB (159), media 1.3 MB (1) and other files 1.0 MB (160). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (25 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.5 g of CO₂ per visit

    1.54 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.54 g of CO₂e: 185.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8994
  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 23 links without text

    23 visible links have no text or label, so screen readers cannot say where they go.

  • 21 form fields without a label

    21 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9281
  • Title is long (87 characters)

    Your title is 87 characters, so Google will cut it off around 60: “NEOM Wellbeing | Luxury Natural Essential Oils, Diffusers & Candles – NEOM Wellbeing UK”.

  • Meta description is long (213 characters)

    Your meta description is 213 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization) but with 1 problem, for example “Organization: logo is not an absolute URL ("//neomwellbeing.com/cdn/shop/files/NEOM_Wellbeing_Black…”.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 307 internal links, 22 external

    The homepage links to 307 pages on neomorganics.com and 22 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Neom Wellbeing Shop”.

  • Canonical URL set

    The canonical URL is https://neomwellbeing.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://neomwellbeing.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,812 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://neomwellbeing.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix88
  • 1 linked page hidden from search

    https://neomwellbeing.com/pages/gift-builder/select-your-type-of-gift is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages without a meta description

    https://neomwellbeing.com/pages/christmas-gift-shop and https://neomwellbeing.com/pages/build-your-pod-starter-pack have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 10 broken images

    10 images failed to load on a phone, for example https://cdn-yotpo-images-production.yotpo.com/Product/345083519/290109738/square.jpg?1732896567.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    69 of 79 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,466 words of copy

    The homepage carries about 1,466 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP OUR EDITS | UP TO 50% OFF”.

  • 29 calls to action

    The homepage has 29 calls to action, for example “SHOP OUR EDITS | UP TO 50% OFF”, “Shop All Christmas” and “Christmas Gift Shop”.

  • 28 short forms

    28 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 57 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 25 cookies set on arrival

    25

    Opening the homepage sets 25 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 65 other companies contacted

    Loading the homepage contacts 65 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at neomorganics.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Go beyond the website

What your $25 Growth Playbook adds

This review found 35 issues on neomorganics.com, including 17 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25